Salesforce texting has always been rewarding for businesses. Whether it is about business outreach, information viewability, customer engagement, or any other, texting has always been a fruitful approach to connecting with customers.
But texting comes with another side attached to it that can result in financial penalties and legal disputes: texting compliance management.
When there is mismanagement with texting compliances, a company can suffer heavy financial losses and hamper its brand reputation.
With evolving times, customers are becoming modern and their requirements too. Thus making it difficult for companies to manage messaging complaints effectively.
Understanding the requirements of modern customers, 360 SMS has developed an advanced texting compliance mechanism that makes compliance management as easy as pie, whether the compliance requirements are old or new.
In this blog, we will discuss why 360 SMS is the best SMS app in Salesforce for innovatively and effectively managing texting compliances.
360 SMS: The Best SMS App in Salesforce for Compliance Management
Selective Opt-Ins and Opt-Outs
360 SMS offers a well-designed compliance mechanism to respect the interest of each prospect and customer, as it supports selective opt-outs and opt-ins in Salesforce to send SMS.
Picture this: instead of customers having to opt out of all communications, they can pick and choose what they want to receive. Such preferences may be beneficial when a client only wishes to receive information from a specific department, if they prefer specific channels, or if they wish not to receive a certain kind of message. In this way, we are preventing customers from being bombarded with unnecessary messaging while also feeding them the most important that matters to them.
For instance, a customer may express interest in receiving information or updates from the sales team but no marketing offers. Users can easily accommodate such use cases, allowing them to opt out of marketing messages but remain informed on sales messages. Effectively, it is all about informing, educating, and engaging the customer and letting them decide how they wish to be communicated to so that they do not feel that the business organization has left them out or is not interested in them.
Exception Opt-In Template
Let’s talk about something really cool that 360 SMS offers – the Exception Opt-In Template. You might be sitting there now and probably asking yourself, ‘What is that all about?’ I’ll tell you, however, how it is. It may also involve having a list of prospects or customers, and the marketer wishes to market by communicating to the list through text messages, alerts, newsletters, product updates, or general information. However, you will require their permission before moving forward.
That’s where the Exception Opt-In Template comes in.
With 360 SMS, you can create a customized opt-in template in Salesforce to send SMS. This template is like your friendly introduction message that you send out to ask people if they’d like to receive texts from you. It’s super handy because it sets the stage right from the start.
Here’s how it works: You state your message something like this: ‘Hi [Name]! We would like to share our latest offers and news with you through text. Kindly reply with YES to confirm your interest.’ You then send this message to the contact as the very first Text message. If they are interested, they just type YES, and there it is: They are in.
It’s an excellent way to build a list of interested contacts who are genuinely interested in your updates.
So, if you want to make sure you’re connecting with your audience in the right way, take advantage of the Exception Opt-In Template
Double Opt-Ins for GDPR
Now let me take you to one of the most crucial aspects of texting regulations in countries such as Germany, Switzerland, and other countries in the European Union-Double Opt-Ins for GDPR. Sounds fancy, right? Now, don’t get me wrong, it happens to be quite easy to work with, but as always, the idea is to stick to the rules whenever you use Salesforce to send SMS messages.
So, here’s the deal: it will come as no surprise that in these countries, they are very serious about texting regulations. This is where you can embrace double opt-in as the benchmark.
What does that mean for organizations? It means they’ve got to follow the double opt-in process to stay on the right side of the law.
Now, what exactly is double opt-in? Picture this: you’ve got a prospect or customer who’s interested in receiving texts from you. They opt in once, and that’s great. But to be extra sure they’re really on board, you send them a second confirmation text. They’ve got to give their consent again by replying ‘YES’ or clicking a link in that confirmation text. That’s double opt-in in action!
Why is it important? Well, the concept is clear, and the idea is to get complete surety. In other words, double opt-in is far better than assuming someone wants to receive information from you. This is positive reinforcement at play: like a double check, you are only texting people who would want to hear from you anyway.
Well, if you are targeting the populations of these areas or if you simply do not wish to take any chances with your text messaging campaigns, then double opt-in should be the preference.
Custom Fields Addition
When you use 360 SMS in Salesforce to send SMS, you have the flexibility to incorporate custom fields tailored to specific texting compliance regulations in different countries. This feature empowers you to adapt your SMS strategy seamlessly to meet the unique requirements and regulations of various regions. Whether it’s capturing additional consent information or implementing specific opt-in processes, the ability to add custom fields ensures that your SMS campaigns remain compliant and effective across diverse markets.
Intent-Based Opt-Out
This feature is really interesting when it comes to Opt-outs. Usually, Compliance management for opt-outs is based on keywords. This means if a text contains a specific keyword, the user will be opted out of future messages. You
However 360 SMS compliance management is not limited to this capability only. It also supports intent-based opt-out. This means if a user has expressed an intent to opt out and sent a message like ‘I don’t want to hear from you again’, the user will be opted out automatically. This way, you can prevent yourself from using Salesforce to send SMS messages that are unwanted.
This is the power of 360 SMS for managing opt-outs innovatively and effectively to steer clear of heavy financial penalties.
Be Compliant Forever with the Best SMS app in Salesforce
360 SMS emerges as the premier SMS app in Salesforce to send SMS messages while adhering to compliances. This app, with its enhanced functionalities and easy-to-navigate platform, provides unmatched functionalities in enabling businesses to adhere to regulations such as GDPR. Thus, with options like double opt-ins and exception opt-in templates, 360 SMS ensures that by following the laws and guidelines of various countries, businesses never miss a chance to keep their audience engaged. Ensuring one’s text message campaigns, 360 SMS offers everyone an assurance that their SMS campaigns in their various companies and businesses are not only appealing but are also legal, thus laying down a strong foundation of successful marketing and advertising. Ready to get the most advanced compliance mechanism? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
