How Can 360 SMS Transform Workflows for Nonprofits Working for Disaster Victims?

Reaching out to people at scale in distress quickly is the most challenging activity for any non-governmental organization working for disaster victims. For the organization to work smoothly and assist the disaster victim quickly, it is essential to have a reliable and quick communication solution. 

Without a reliable solution, connecting and following up with the people who need your help during a disaster is extremely difficult. 

This is where nonprofits and other organizations working for disaster victims need a powerful communication solution that can help improve organizational outreach and work reliably.

This is where Salesforce text integration through 360 SMS comes into play.

360 SMS provides you with the most advanced Salesforce text messaging capabilities that prepare you to manage communications best in any situation. Even the number of AppExchange reviews of the 360 SMS clearly states people’s love for this solution.

This time, just don’t go on our word, as we’d love to acquaint you with a real-life success story of a renowned nonprofit- the American Red Cross (ARC). (Surely you would have heard about this name).

360 SMS- An Advanced Salesforce Messaging App Transforming Nonprofit’s Disaster Communications 

Problems and Requirements

Until they were not using 360 SMS for Salesforce text messaging, connecting, and following up with people in distress, it was a strenuous and time-consuming task for them. Mobile phones were their central device for communicating with disaster victims.

Because of this, they had to dial each number manually, which restricted nonprofits’ ability to reach people faster and led to an increased time frame and effort for the operation. 

The worst part is that they were missing a scalable solution with calls as they couldn’t connect with millions in one go and always needed a stable network to establish connectivity with the victims. Plus, most of the time, volunteers were busy on calls, which was hampering nonprofits’ productivity.

What they were looking for?

They were looking for robust Salesforce text integration so that they could connect with their disaster victims faster and reliably with minimal effort. They wanted a solution that could help them connect with the ones in need, even when network connectivity is missing.

Their focus was always to connect and respond to the disaster victims faster.

They needed a  scalable Salesforce messaging app that could help them connect with millions in one fell swoop. Their intent was to make it convenient for people to get guidance and help them connect with volunteers faster.

Apart from this, they had 10,000 users and volunteers for whom they wanted to set up a shortcode so that they could receive and respond to SMS messages. Managing licensing and user permissions for such a large number posed a significant roadblock to onboarding volunteers.

Solutions with the 360 SMS Salesforce messaging app

360 SMS for Communication Management at Scale and Community Set-Up

As ARC wanted a scalable solution, 360 SMS, a Salesforce messaging app, was offered to them, and communities were set up so that they could connect with millions of people in one go with the help of Salesforce reports. They do not have to manage large call volumes.

360 SMS Drip Campaigns for Automated Follow-ups

Follow-ups are important but only a few can ensure consistency in follow-ups.

According to IRC sales solution, after just 1 attempt, around 44% of sales employees give up.

In 360 SMS, they used SMS Drip Campaigns for consistent Salesforce text messaging. They used it to plan and send consistent follow-up messages, ensuring they could monitor the well-being of those seeking assistance. 

Additionally, they employed ‘SMS Chatbots’ and ‘Keyword Processing’ to identify responses with specific keywords like ‘HELP.’ This allowed the nonprofit organization to prioritize and respond promptly to urgent distress messages, enhancing relief outreach efforts.

Faster Volunteer Onboarding with Easy Configuration

Meanwhile, by leveraging the features of 360 SMS, they simplified the process by creating a CSV file and directly uploading it to the app to configure user settings. Through this do-it-yourself (DIY) configuration, they streamlined the assignment of licenses and permission sets to new volunteers and system users, eliminating the need for developer support. 

As they uploaded the sheet or created a new record for volunteers, licenses and permission sets were automatically assigned, significantly cutting down on manual efforts in volunteer onboarding.

Setting up Delivery Reports for Tracking Message Delivery 

An SMS delivery report was enabled so teams could track SMS deliveries and determine which text messages were delivered and which were not. 

Load-balancing to Manage the Nonprofit’s Large-Scale Communication

To handle such a huge service load of 10000 volunteers, some modifications were done in the Salesforce instance to accommodate the requirement.

Updating Records in Salesforce Effortlessly

With Salesforce text integration through 360 SMS, users had an intuitive UI. They reaped the benefits of easy configurations, which helped them perform actions like automating record updates, alerting Salesforce volunteers and users, creating critical tasks, and removing or adding campaign members from SMS drip campaigns with zero technical knowledge. 

Salesforce messaging app Transforming American Red Cross Communications

The usage of the 360 SMS app by the American Red Cross to manage communications with disaster victims helped them transform traditional communication methods. This helped them accelerate their disaster communications, improve their connectivity during emergencies, and onboard volunteers faster. They could also ensure consistency in follow-ups and connect more reliably with people in distress, which helped them to assist people faster and more effectively. Are you also seeking a reliable, advanced communication solution for effective interactions? Contact our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.