Best Salesforce Messaging Platforms to Automate Outbound Messages

Are you searching for the best, most efficient ways to improve your outreach, update your customers, leads, or team members—automatically—right from Salesforce? Then you’re at the right place. 

In 2025, organizations like yours are turning to powerful messaging platforms to streamline communication at scale and connect in real time. Outbound messaging offers an easy way to contact your prospects and customers, build and nurture relationships, and improve customer experiences, keeping them informed at every step of their journey. 

With an advanced, AI-powered, and native Salesforce messaging platform, you can trigger updates, run drip campaigns, manage compliance with AI, automate human-like conversations with AI chatbots, and more—all from within your CRM.

In this blog, you’ll discover the top Salesforce messaging platforms for 2025, learn how automated messaging works, and get guidance for picking a tool that fits your business needs.

Best Salesforce Messaging Platforms for 2025

When you need to text in Salesforce, you want not only a tool that works but also one that drives responses and engagement. You need something reliable, easy to use, and that makes your life simpler. And the good news is that there are some amazing Salesforce messaging apps to explore in 2025! These apps are designed to help you automate your Salesforce messages so you can connect, update, engage, and convert more. 

Here are a few top Salesforce messaging platforms you should definitely look at:

360 SMS App

This multichannel messaging app lives right inside Salesforce. You won’t have to switch between channels and complicated tools.

Without limiting your team to a single channel, it offers 15+ channels: SMS, WhatsApp, Facebook Messenger, and more. You don’t need to be a tech expert to start. With a few clicks, you can automate messages, manage all your chats in one spot, and feel confident you’re following all the rules easily. 

And the best part is it’s AI-powered and offers various AI features to help your teams be more efficient & productive, boost messaging in Salesforce, and drive better ROI.

ValueText

If you want a basic messaging platform—SMS, MMS, WhatsApp, and even AI chatbots—ValueText is a great choice. It works natively inside Salesforce, so sending single texts or bulk messages is super easy, with no coding needed. 

Conversive (formerly SMS Magic)

This is one of the great choices if you need a multichannel solution with a limited set of channels. It gives you AI-powered features (not deeply integrated) to manage your messaging operations. However, you may face implementation complexity with some features, which increases configuration effort. 

Mogli

This app is known for being easy to use and very flexible. It supports many languages and helps you send both SMS and WhatsApp messages. It’s perfect if you want simple automation, like sending reminders or marketing texts, while staying fully compliant.

Choosing the right platform means you can save lots of time, stay compliant with changing rules, have personalized conversations, and build stronger connections with your customers.
As you read on, you’ll learn exactly how Salesforce messaging works, why native platforms like these are best, and how to pick the one that is right for your business.

What Is Messaging in Salesforce?

If you’ve ever received a quick text from a business reminding you about an appointment or alerting you to a great offer, you’ve experienced Salesforce messaging in action. Messaging in Salesforce simply means sending and receiving messages—SMS, WhatsApp, and more—directly through the Salesforce platform.​

All your conversations are right in your CRM. That means easy tracking, full automation, and a unified view of customer data.

How Salesforce Outbound Messaging Works

Ever wondered what happens behind the scenes when Salesforce sends an update or an alert to clients? That’s where the outbound message in Salesforce comes in. An outbound Salesforce message is basically a notification, sent manually or automatically to a customer or a triggered message in case of any event, like a new lead coming in, or a deal closing.​

Here’s how it works, step by step:​

• A business event happens (a new sale, updated record, etc.).
• Salesforce detects this event and applies a workflow rule you set up.
• This triggers an outbound message to update the audience. 

No complex coding is needed with the right solution. It handles the heavy lifting, so you can focus on the results.

Why Choose a Native Messaging Platform

When you look for messaging tools in Salesforce, you’ll see many options—from simple apps to APIs. But what makes one truly better than the rest? For most businesses, choosing a native Salesforce messaging platform gives several benefits:

• No More Switching Tabs: You send, receive, and see every message right inside your CRM.
• Single Source of Truth: All your customer chats, history, and records stay in one place. This means your teams always know the full story.
• Faster Automation: Native tools let you set up workflows, campaigns, and automatic triggers using Salesforce’s easy, clicks-not-code tools.
• Easy Compliance: Your data stays safely inside Salesforce. This means easier security checks and built-in help with compliance, especially if you’re in strict fields.

Native apps are built just for Salesforce. They don’t just “connect” your CRM to a texting service—they become part of your system. Compared to other non-native solutions, you might lose important data or face performance issues.

Expert Recommendation: 360 SMS App for Enterprise Messaging

If you’re looking for a reliable, scalable, AI-powered native messaging platform, 360 SMS ranks as one of the top Salesforce SMS options for 2025. Here’s what sets it apart:​

Multi-Channel Superpower: Not just SMS—360 SMS supports WhatsApp, Facebook Messenger, Viber, WeChat, LINE, and even Ringless Voicemail, all managed within Salesforce.​

Automation-First Design: With drag-and-drop interfaces and no-code tools, you can automate outbound messages in Salesforce in seconds. Whether it’s appointment reminders, mass updates, or drip campaigns, everything is point-and-click.​

Personalization at Scale: Run smart, audience-based campaigns but still keep messages personal. Send millions of messages and tailor each one based on customer data.

AI-Powered Workflows: Advanced features help you manage one-on-one chats, drip campaigns, compliance, chatbots, and more—all orchestrated by AI where you need it.​

360 SMS is built to live inside Salesforce. Businesses using it are already streamlining internal communication, seeing higher engagement, and reducing manual effort. It’s popular across industries—finance, healthcare, higher education, retail, and more—because it scales up with their needs.​

Setup, Pricing, and ROI Insights

Now, after having a clear understanding of the kind of app you should have, there is another set of questions that might come into your mind: How to get started with the messaging app easily? What does this cost, and will it actually help your business grow? Let’s resolve these queries for a clear roadmap to effective messaging:

• Quick and Easy Setup

You can install 360 SMS right from the Salesforce AppExchange and get started in minutes. As the app is no-code, no complex coding is required. 

• Flexible Pricing

The pricing model is designed to fit businesses of any size. You only pay based on how many texts you send and which channels you use (SMS, WhatsApp, etc.). This way, you never spend more than you need to. Since it’s natively integrated, you don’t pay for costly connectors or extra middleware. For exact costs, you can ask for a tailored price quote on the 360 SMS website.

• Clear ROI

Automation and a unified view help your team spend less time on manual work. Its advanced, AI-led capabilities help accelerate and upscale messaging operations. Thus, many companies have seen a positive ROI in just a few months. Also, a custom dashboard further helps gain actionable insights for continuous refinements in messaging strategies.

Wrapping Up

Automation of Salesforce outbound messages isn’t just a feature anymore—it’s a process for smart outreach, connectivity, and more connections.. Picking the right Salesforce messaging platform changes everything for your productivity, keeping your messages compliant and customers happier. While you have several good choices, a native, easy-to-use app like 360 SMS can quickly change how you reach, connect, and convert prospects. It speeds up your workflows and drives better results, all without a complicated setup or huge cost.

If you’re ready to make your Salesforce messaging better for real business growth,  take a closer look at 360 SMS with a live demo.

Contact our experts today!  

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.