Living in the world of the digital economy, it is important to meet customers on the right channel, at the right time. SMS is still proven to be better than email in terms of open and response rates, and therefore it remains one of the best customer engagement tools that can be used, particularly with a strong CRM like Salesforce.
Salesforce, however, lacks the option of texting. For that, you need the right Salesforce messaging app—one that enables automation, compliance, personalization, and omnichannel communication without sacrificing native functionality or user experience.
This is why in this Salesforce SMS apps review guide, we have brought the best SMS apps that are available in the market, with 360 SMS being our favorite and the best SMS app for Salesforce in the industry.
Is it possible to schedule SMS messages in Salesforce?
Yes. While Salesforce doesn’t offer native scheduling features for SMS, many third-party apps available on the Salesforce App Marketplace—such as 360 SMS—allow you to schedule, automate, and personalize SMS messages with ease.
You may schedule messages to be sent at particular time zones, invoke automatic follow-ups, and send texts when a record is updated or based on a particular campaign, or a user-defined logic with the help of the correct app.
Top 4 and the Best SMS App for Salesforce (2025)
Here’s a breakdown of some of the top Salesforce texting app options available today, with a clear winner leading the way.
1. 360 SMS – The All-in-One Salesforce Messaging Powerhouse
If you’re looking for a true enterprise-grade SMS app for Salesforce, 360 SMS is unmatched in flexibility, feature depth, and user experience. 100% native to Salesforce, it eliminates the need for external integrations, making implementation fast and secure.
Why It’s #1:
- Multi-channel support: SMS, WhatsApp, Facebook Messenger, Instagram, WeChat, Line, and many others, overall 11+ channels in one application.
- No-code automation: Automation with Flows and Process Builder in addition to point-and-click automation capabilities.
- Single-window console: Receive and reply to messages, initiate workflows, and control conversations – all in a single pane.
- Drip campaigns: Create advanced multi-channel campaigns and use SMS as one of them.
- AI-powered replies: Get context-based smart reply suggestions to increase speed and personalization.
- Built-in compliance: Manage opt-outs, consent tracking, and audit-ready logs with ease.
From one-to-one messaging to large-scale campaigns, 360 SMS remains the most comprehensive Salesforce messaging app available.
2. Mogli SMS – Good for Basic Messaging Needs
Mogli is a well-known Salesforce texting app used by nonprofits and educational institutions. It’s known for simplicity and a clean user interface, especially for SMS and WhatsApp messaging.
Pros:
- Good for nonprofits and the education sector
- Easy-to-use survey builder
- Native to Salesforce
Limitations:
- Limited multi-channel support
- Fewer AI and automation features compared to 360 SMS
- Doesn’t support as many CRM objects for texting
While Mogli is a good entry-level solution, it lacks the flexibility needed by high-volume sales and service teams.
3. SMS Magic – A Longtime Market Player with Broad Reach
SMS Magic is another trusted name in the Salesforce App Marketplace. It offers basic SMS automation, templates, and campaign support.
Pros:
- Integrates with multiple Salesforce clouds
- Supports bulk messaging
- Offers some bot capabilities
Limitations:
- The user interface can feel dated
- Requires more manual setup for automation
- The feature set isn’t as deep as 360 SMS for omnichannel needs
SMS Magic is reliable but may not scale as seamlessly as other, more modern apps like 360 SMS.
4. Twilio for Salesforce – Developer-Focused Messaging
Twilio offers a flexible API-based approach to Salesforce messaging app integration. While powerful, it’s best suited for organizations with in-house development teams.
Pros:
- Highly customizable via APIs
- Global reach and carrier support
- Scalable for high-volume use
Limitations:
- Not fully native to Salesforce
- Requires significant development effort
- No out-of-the-box automation for flows or campaigns
For companies that need total control and have developer resources, Twilio can work well, but for non-technical teams, it may be overwhelming.
What Sets 360 SMS Apart?
Unlike other apps that specialize in just one or two features, 360 SMS is a complete, enterprise-grade Salesforce texting app—built 100% natively on Salesforce. It combines power, ease, and flexibility to help teams across sales, service, and marketing succeed faster.
Here’s what makes 360 SMS the #1-rated SMS app on AppExchange:
- AI-powered messaging for context-aware smart replies and faster, more meaningful conversations
- Support for 11+ channels including SMS, WhatsApp, Instagram, Facebook Messenger, WeChat, Line, and more
- Multi-channel drip campaigns that automate personalized messaging across platforms
- Out-of-the-box chatbots to capture leads, qualify inquiries, and guide conversations without code
- Compatible with all Salesforce Clouds, including Sales, Service, Community, and Marketing
- 24/7 free human support to assist with implementation, strategy, and troubleshooting
Whether you’re running global campaigns or automating follow-ups, 360 SMS delivers more than just messages—it drives outcomes inside Salesforce.
Common Questions About SMS Apps for Salesforce
Here are answers to a few quick questions users often ask when exploring messaging apps:
Can I use SMS for Salesforce customer support?
Yes. Apps like 360 SMS allow agents to send updates, resolve queries, and automate surveys—all through SMS and within Salesforce.
How secure are SMS apps for Salesforce?
Apps listed on the Salesforce App Marketplace-AppExchange go through strict security reviews. 360 SMS, for instance, is 100% native and fully secure, ensuring your data never leaves the Salesforce platform.
Can SMS apps integrate with Salesforce Flows and Apex?
Absolutely. 360 SMS offers deep integration with Flows, Process Builder, and Apex, making it easy to automate messaging logic across various objects and business processes.
Final Thoughts
SMS is no longer just a marketing channel—it’s a mission-critical tool for engagement, retention, and growth. But to make it work in Salesforce, you need more than just a plug-in. You need a Salesforce texting app that can scale with your goals, adapt to your workflows, and deliver results across departments.
In 2025, 360 SMS remains the top-rated sms app for Salesforce, offering unmatched value for sales, service, and marketing teams. It’s not just about sending messages—it’s about creating better conversations, faster responses, and higher conversions.
Ready to explore Salesforce SMS the right way? Get 360 SMS and discover how messaging should really work inside your CRM.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
