Dreamforce 2023- What a fantastic event it was. The event is over now, but its magic is spread all over. The event was filled with inspiring keynotes, sessions, and, Of course, Salesforce enthusiasts. In today’s scenario, we can’t overlook how easier our lives have become with the help of AI. Similarly, AI can make a transformative impact on business success, too. And that’s what this event shed light on.
The event brings to light various AI innovations that can be severely transforming for Salesforce users, and that’s what made Dreamforce 23 an AI event of the Year.
Apart from this, the event acquainted Salesforce users with ground-breaking innovations, insights, and announcements that will surely help optimize Salesforce.
Dreamforce 2023 made learning fun for those epic 3 days. With 1500+ sessions, 40,000 attendees, and millions of online viewers, Dreamforce 2023 marked its success. Also, it made several game-changing announcements to reshape Salesforce users’ experiences and unlock new avenues for growth and productivity with AI.
Event Highlights
We would love to acquaint you with the brief highlights of this mega event to relieve the excitement and keep you posted about what is trending in the Salesforce environment.
- Marketing Cloud & Commerce Cloud are both acquired by Salesforce
- New Industry Cloud to be Launched: Life Sciences Cloud for Life Science
- Einstein 1 Platform- A kind of Salesforce platform re-launch
- Free data cloud and Tableau licenses for all Service and Sales Cloud customers
- Several new Slack enhancements for improved communications
- Data Cloud- Triggered Flow for more powerful automation
- Copilot Studio for improved productivity
- Tenets of Trusted, Ethical & Humane AI for trust-building between Salesforce and customers.
- Power of Salesforce AI to generate 18 Million Jobs by 2028
- Most Sustainable Dreamforce Event
Understanding the potential of AI for changing business workflows, Dreamforce 2023 was mostly focused on AI. And we, too, at 360 SMS, understand the potential of AI when amalgamated with Salesforce messaging.
We’re glad to be a part of this mega event where we got a chance to unveil revolutionary messaging capabilities along with AI innovations for messaging that are proving to be severely transforming for business communications.
Aligning with Dreamforce 2023: AI for Messaging
Like Dreamforce 2023, we too, understand how revolutionary AI can prove for Salesforce messaging. With the same intent, 360 SMS has also come up with chat GPT integration with 360 SMS, which has severely transformed the game of business messaging.
Creating SMS templates requires a high level of creativity since the same information must be conveyed in various ways. The risk of lacking creativity in SMS templates and Salesforce text messages is substantial, making them unappealing to recipients.
Utilizing AI can significantly simplify the process without compromising creativity. You can generate numerous templates by inputting prompts for different purposes, ensuring ongoing creativity in SMS usage for Salesforce.
In the realm of peer-to-peer (P2P) Salesforce messaging, the swiftness and convenience of one-on-one conversations stand out. This approach resolves audience queries promptly, eliminating prolonged wait times for responses.
Enhancing the speed of P2P Salesforce messaging is achievable. The robust integration of 360 SMS with chat GPT facilitates this acceleration. A key factor that often hampers one-on-one conversations is the time spent contemplating and composing responses, leading to delayed replies. The aversion to late responses is addressed by 360 SMS through the power of AI, enabling the automatic generation of responses. This eliminates the need to craft Salesforce text messages from scratch, resulting in expedited P2P interactions.
Dreamforce Tale: A Customer Success Story
Apart from unveiling our groundbreaking innovations for AI-powered Salesforce messaging at the event, we also had a chance to witness the impact 360 SMS is making for one of our elite customers.
We can’t hold our excitement to share that story with you. Hopefully, the story will help us witness new results in the Dreamforce next year.
We met a client at Dreamforce ‘22 who was running a renowned firm and battling with his own unique business communication challenges. Then, we met the same client at Dreamforce 2023 and got to know the impact 360 SMS has made on his business.
Challenges:
His firm heavily relied on traditional communication channels and a set-in-stone model of chatbots for automated conversations. Due to this, the customer’s firm was witnessing low responses and customer engagement.
Plus, the firm was too dependent on developers or coding experts for their chatbot-related requirements, which led to high expenses and restricted them from unlocking the full potential of chatbots.
Solution:
As per our analysis, we found that the use of a Limited number of channels is one of the primary concerns that leads to low responses and customer engagement. Customers are comfortable with WhatsApp, while others are comfortable with Facebook Messenger. You never know on which channel a customer is more likely to respond.
With a multi-channel communication solution, the client was able to connect with customers over different channels, which allowed their audiences to respond using their favorite communication channel. This resulted in better responses and engagement from customers.
Apart from this, when users depend on experts for chatbot-related needs, whether it is about making trivial changes in chatbots or configuring a new chatbot to accommodate a new use case- it is severely limiting for users.
With our no-code chatbots, the clients’ employees became self-dependent, and they could deploy chatbots on their own. No developers and coding were required anymore.
Outcomes:
The integration of the 360 SMS multi-channel messaging app helped the client to drive unprecedented results, which are as follows:
Customer Engagement Boosted
By tapping into multi-channel messaging, The client was able to innovate his approach to reach his audience base. As a result, he could connect with audiences where they were, which led to an increase in customer engagement by up to 30%.
Conversions Got Better
With the multi-channel approach to establishing connectivity with the audiences, the audiences became more responsive as they had the leverage to choose their preferred channel for communication, which led to an increase in conversions by up to 20%.
Operational Efficiency Improved
No code chat box allowed employees to configure chats themselves and automate various types of conversations, which helped reduce manual efforts and save employees time. This helped the client witness an operational efficiency increase of up to 25%.
In a nutshell
At last, we’d say the event was really fantastic, where we got a chance to build new connections with Salesforce enthusiasts like you. We also came home with truly inspiring ideas to make innovations in Salesforce business communication with messaging. Stay tuned for more updates! Looking for some solutions specifically tailored to your communication challenges? Reach out to us at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
