Not Sure How to Improve Salesforce SMS marketing? We’ve Got a Solution For You

Have you tried everything but are still far away from achieving the intended results for Salesforce SMS marketing?

Well, practically, it’s impossible to try everything in one go, as the communication landscape keeps evolving, and every day, there are new capabilities to transform business communications. 

All you need to figure out is whether or not you have used them to improve your business interactions. After all, messaging is a powerful tool that you can’t overlook at any cost.

According to Juniper Research, an increase of $48 billion in 2022 to $78 billion by 2027 can be seen in the business messaging market.

In today’s blog, we will discuss a few revolutionary capabilities offered by 360 SMS and what difference they can make to improve your Salesforce SMS marketing results. With the help of these capabilities, you can be versatile and innovative with your business operations.

You can perform different types of operations that can help you improve your marketing outcomes.

Let’s begin.

360 SMS Transforming Salesforce SMS Marketing Outcomes

You might have heard of capabilities like Salesforce link tracking and SMS Surveys. But are you using them to transform your marketing pursuits? Often, businesses overlook these capabilities when it comes to marketing operations. 

But these capabilities have a huge potential to transform your traditional SMS marketing.

The best part about 360 SMS is you get advanced-level capabilities for link tracking and Surveys that can prove severely game-changing for your business communications.

Insights into Engagement Metrics

Just think about this- Can you track which of your SMS marketing messages are opened by your recipients and which are not?

Probably, the answer is No. But by embedding a URL in text messages, you can easily track the engagement metrics when any user clicks a URL. That’s the power of tracking the clickthrough rate for a link. 

This way, it becomes easier for you to get the engagement level of every message you send.

You can easily measure your SMS campaigns’ effectiveness and tweak your SMS marketing campaign messages based on customer engagement.

URL Usage without Exhausting Your Character Limit

Despite knowing the importance of URLs and the desire to use them in a text message, users don’t use them due to the long length of the URLs. Long-length URLs exhaust the SMS character limit and leave very little space to add context about the URL. 

Plus, long URLs look suspicious to recipients, restricting them from clicking a URL.  

In addition, public URL shorteners are banned in many countries, so if a text carries a URL shortened with the public URL shortener, it can land messages in a spam folder. 

Salesforce Link tracking and shortening service of 360 SMS helps create concise and visually appealing links without making them spammy. Stepping the public URL shortener, 360 SMS provides its own native URL shortening service deemed as MINIs.ms. This prevents your messages from landing in spam folders and improves the likelihood of click-throughs for more engagement.

Improved Interactivity

You might agree that it is challenging to drive customer responses when there are trust issues. This could be one of the major reasons that restricts them from clicking a URL sent in a text.

Now you might be thinking, what can be done about this?

This is where 360 SMS Salesforce link tracking capability comes into the picture. 

You can use a custom on-brand URL for sharing valuable resources or redirecting customers to newly launched product pages for impactful SMS marketing. This way, you can instill trust in your customers and convey the desired information while marketing your products and services.

More Strategic Salesforce SMS Marketing

Just imagine what it takes for more strategic marketing and informed decisions. It’s valuable data and insights, which is not easy to get. But the case is different with 360 SMS; this app makes data capturing a breeze for you.

You can run Salesforce SMS Surveys at scale with minimal effort. With its no-code configurability, there is no dependency on experts or coding work.

No-code SMS Survey enables the creation of interactive surveys and polls faster and more conveniently, allowing businesses to capture valuable data for any purpose.

Regarding SMS marketing, no code Salesforce SMS Surveys can help with easy competitor analysis. Based on the collected data, users can redefine their marketing approach and tap into more strategic SMS marketing. 

Convenient Feedback Capturing at Scale 

You might be thinking about how feedback capturing can help transform SMS marketing outcomes. But yes, it can play a significant role.

Picture this: you’re continuously running SMS marketing campaigns but not achieving the intended results. How will you find out why your SMS campaigns are not working well enough?

The answer is simple- By capturing comprehensive customer feedback after running an SMS campaign.

According to Survey Monkey research, 91% of customers feel that innovations should be done after considering customers’ opinions, compared to 31% of users who think firms should hire an expert team.

As 360 SMS simplifies the creation of Salesforce SMS Surveys, users can configure a nested set of questions and answers and capture detailed feedback to understand their customers’ likes, dislikes, tastes, and preferences.

Users can tweak their future campaigns and improve SMS marketing campaign outcomes based on the gathered feedback.

Boost your Salesforce SMS Marketing Game with URLs and Surveys 

URL tracking and Salesforce SMS Surveys are already powerful tools to transform any business operation. 360 SMS makes these tools even more powerful by making them more advanced and flexible. On the one hand, users have the flexibility to use 360 SMS native URL shorteners and custom on-brand URLs; on the other hand, users can configure SMS Surveys without coding and experts. Consequently, users can be more strategic and innovative with their marketing approaches and drive better results. Ready to improve your SMS marketing outcomes? Contact our experts at care@360smsapp.com or click here to contact us and get started now! 

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.