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Demystifying SMS Carrier Regulations: GDPR, CCPA, TCPA

SMS complianceText messages have become the quickest and convenient communication medium for business interactions. SMS helps to improve the engagement rate by offering a most familiar chatting platform to potential customers, which helps increase returns further. But, if not used prudently, it may also cause organizations to pay costly fines due to non-compliance with the rules and regulations defined for SMS by the GDPR, CCPA, or TCPA. Thus, one should be well-acquainted with the SMS compliance mechanism for effective texting. 

What is GDPR?

The General Data Protection Regulation (GDPR) is a regulation of European Law that intends to protect the data and privacy of users who belong to the European Union by enforcing obligations. Laws of GDPR apply to those institutions also that do not belong to the EU. 

GDPR Compliances

If your business has a customer base outside of the UK, then you must be compliant with GDPR while using SMS for business communication.

What is CCPA?

CCPA is a California Consumer Privacy Act (CCPA) that applies to an organization doing business in California or collects the customer’s personal data. Also, this law applies if an organization-

-Is generating at least $25 million in revenue annually.

-Possess the personal data of at least 50,000 people.

-Earns more than 50 % of their revenue from the sale of personal data.

CCPA Compliances

What is TCPA?

TCPA stands for Telephone Consumer Protection Act, which restricts telemarketing calls, automatic telephone dialing systems, and voice and text messages for marketing without consent.

TCPA Compliances

Conclusion

Text messages are competent enough to return you more than what you’ve invested, but only if you stay compliant with GDPR, CCPA, and TCPA texting regulatory bodies. So, being compliant not only can you maximize your returns but also save yourself from paying heavy fines and future disputes that arise due to violation of SMS rules and regulations.

To know more about how the 360 SMS app helps to stay compliant while texting, contact our compliance experts here.

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