Is it tough for you to achieve mobile conversions? Or mobile marketing returns are way lesser than what you envision? Or your website traffic is too low?
If yes, this is not the problem you are facing alone. Despite ubiquitous mobile phones, businesses often struggle with low mobile conversion rates and website traffic.
And the reason could be not managing mobile campaigns properly or not taking advantage of two-way sms messaging to improve Salesforce SMS marketing returns.
Statista states 58.33 percent of website traffic is generated through mobile devices globally.
No matter what type of campaign you are running, people expect quick and meaningful engagement whenever they send any response to the campaign. If you can do so, you can meet customer expectations and drive more conversions.
In this blog, we’ll explore how text marketers can use 2-way SMS messaging on Salesforce to convert customers quicker on mobile. So, get ready to unlock some aspects that can help you increase mobile conversion rates!
Two-way Messaging- An Approach to Quick Mobile Conversions and Improved Salesforce SMS Marketing
One-way messaging can be helpful, but if you want to convert customers quicker on mobile, two-way messaging is the way to go. Here are some benefits of using a two-way Salesforce messaging platform:
It Creates Room for Incoming Responses
Firstly, you can tap into more personal and engaging customer interactions with a two-way Salesforce messaging platform. Rather than just sending out automated messages, you can have a conversation with your customers and address their specific needs and concerns. This can help build trust and loyalty, ultimately leading to more conversions.
It Leads to More Engagement due to Back-and-Forth Communications in Real-Time
Secondly, the two-way Salesforce messaging platform allows you to get into real-time communication. With one-way messaging, customers may not respond or take action until much later, if at all.
Two-way messaging allows you to respond and connect with your customers instantly and resolve their queries faster. This way, you can help audiences with purchase decisions accelerating your conversion process.
It Allows you to Personalize Interactions with your Audiences.
Personalization is an essential factor that makes messaging more meaningful. You can easily achieve this with two-way messaging on account of one-on-one conversations with audiences.
You can tailor your messages based on ongoing interactions, which helps you with more meaningful and effective conversations.
It Makes Follow-ups More Consistent and Effective
Two-way messaging also allows you to make follow-up communications more effective.
You can use two-way messaging to follow up with customers after making a purchase, for example, to provide additional support or offer promotions. This can help to build long-term relationships with customers and drive repeat business.
Capabilities You Need to Manage Two-Way Communications and Salesforce SMS Marketing Returns Successfully
Now that you know how crucial two-way messaging is for increasing mobile conversions, the next thing on your list should be to equip yourself to get Salesforce SMS integration that helps you manage two-way communications well.
Let’s look at what you need to manage two-way communications effectively
Accessible Chat History
With accessible chat history, you can quickly and easily access previous customer conversations.
This can be incredibly helpful when trying to provide personalized service or resolve a customer issue, as it allows you to refer back to previous conversations and ensure that you’re addressing the customer’s specific needs.
Intact Chats even After Closing Chat Windows
Second, not losing chat history when you close the chat window is a huge time saver. Starting a conversation from scratch can be incredibly frustrating whenever you close the window.
Still, with this capability, you can pick up right where you left off and ensure a seamless conversation with your customers.
Multiple Chat Handling Capability at Once
Third, keeping multiple chat windows for conversations with various people simultaneously allows you to manage various customer inquiries at once efficiently.
This can be a game changer for busy text marketers who must juggle multiple conversations simultaneously.
Keyword Filter for Fast Salesforce SMS Marketing and Messaging
You can filter keywords and much more with a well-defined conversation manager feature. The keyword filter feature lets you quickly and easily filter responses and send subsequent texts faster.
By identifying and flagging specific keywords, you can ensure that you respond appropriately and efficiently to customer inquiries.
For example, if you want to send the following text to interested prospects or customers who replied ‘Yes,’ it will be easier for you to send the subsequent text in minutes as you can filter responses containing the keyword ‘Yes’.
Traceable Communication Channel Used by Customers
Finding out the channel used by a customer while chatting with you is pretty helpful in making conversations more engaging and meaningful. This is because you can tweak conversations based on the channels used by the customer.
For example, if your customer uses WhatsApp to communicate with you, you cansharee more innovatively using multimedia messaging.
Improve Salesforce SMS Marketing Returns and Mobile Conversions with Quick Responsiveness
When striving to increase mobile conversions from Salesforce SMS marketing, you should be equipped to handle incoming responses faster and in a better way. And this is something impossible without two-way communication.
Before making a purchase, prospects are loaded with several inquiries, and they look for faster resolution or doubt clarification to make purchase decisions. Leveraging two-way communication, you can get into communication faster and deliver quality support and services. This helps you increase their satisfaction level, trust, and mobile conversions.
Managing two-way communication is a breeze with the right texting solution and capabilities. So if you want to get one for yourself, reach out to our experts at care@360smsapp.com or click here to contact us.