Before performing any task effectively, a lot of prep work is required. And the same approach you cannot overlook when it comes to SMS marketing.
Texting is a favorite of all, but not everyone drives the same results.
If customer responses, engagement, and good returns are your concerns while performing SMS marketing, then this blog is for you.
What’s needed here is to align your text marketing strategies with the latest Salesforce SMS marketing trends to see the final results changing.
By following the latest SMS marketing trends, you can effectively meet your customers’ expectations, which helps you improve your marketing returns.
This is why users look forward to the latest SMS marketing trends. Users can create more compelling and impactful text marketing strategies by understanding trends.
This blog will talk about 2024’s latest SMS marketing trends that you should be aware of to make an impact with your text marketing. You’ll also learn how 360 SMS can help you to be more innovative and advanced while following these trends.
360 SMS and Salesforce SMS Marketing Trends
Without following the latest marketing trends for SMS, it’s impossible to make an impact and manage the demands of modern customers. This is why firms look forward to advanced solutions and integrations to transform their business operations.
What if you get to know that by choosing a single solution, 360 SMS for Salesforce text message integration, you can follow all the latest text message marketing trends of 2024?
Yes, you read it right.
Trends are what continue to make an impact, and 360 SMS helps you follow those trends conveniently without additional setups and integrations.
#1) SMS Should be a Part of Your Multi-Channel Engagement Strategy
Without a doubt, SMS is a powerful channel to communicate with your prospects and customers. But you cannot underestimate the power of other channels, too.
Today’s customer is omnipresent on several channels; you never know which channel is their favorite and which they use the most.
So, to avoid guesswork about which channel to target while drafting your Salesforce SMS campaigns, embrace a multi-channel approach.
This way, you can also allow your customers to reach your brand using their favorite channel.
“Now the question arises: how can 360 SMS help in this concern?”
360 SMS provides you with 11 pre-integrated channels, eliminating the need for separate integration for each channel. You can run drip campaigns targeting multiple channels in a single campaign, improving your customer engagement rate.
According to Zipdo, 84% of users admitted that multichannel campaigns are more effective compared to single-channel campaigns.
#2) AI is the Future: Embrace AI-powered Texting
In our daily lives, we witness hundreds of instances where AI has simplified our daily workflows. From making our homes smart to making our work smarter, the contribution of AI is significant. In a way, we can say that AI is the future of smart texting.
Therefore, empowering your organization with AI-powered texting is essential for convenient, accelerated, and impactful messaging.
Salesforce text message integration through 360 SMS enriches you with AI-powered messaging. Thus, users can respond in the blink of an eye while chatting one-on-one with audiences.
This is because users get auto-generated responses for every incoming text, which they can approve and send. Users can also harness the power of AI to create creative SMS templates for different purposes within a few seconds.
#3) Meaningful Text Automation for Real-Time Engagement
Just automating a few messages won’t make any difference in your business communications. But if you are automating your messages meaningfully, yes, you can significantly impact your audiences.
The beauty of SMS communication is you can communicate with your audiences meaningfully without even being present and lifting your finger. So why not use this power for real-time engagement?
The interesting part is that 360 SMS provides complete flexibility to set up automation for engaging with users in real time. With the no-code automation, users can easily configure chatbots and SMS Surveys with point-and-click.
So, rendering round-the-clock support and services to audiences is no longer challenging for users. Users can shoot instant responses to recipients’ queries irrespective of the time. In addition, they can conveniently configure no-code Surveys and capture required data to improve decision-making.
#4) Personalized Texts Still Continue to Make an Impact
Undeniably, personalization is the key to adding relevancy to the messages. And this is what has kept personalization still on the list of 2024 SMS trends.
Imagine an incoming text that doesn’t even address you with your name. Would you be intrigued and find it appealing to read?
Probably, the answer is No.
You would be more interested in reading a text tailored to you. Users in boxes are often filled with too many text messages, so your text should be different to stand out in the crowd of messages. This is why personalization is crucial.
According to the Notifyre blog, 72% of recipients engage with only personalized text messages.
Being the best Salesforce-native texting solution for 7 years, 360 SMS app makers understand well what matters to customers. SMS supports ‘Merge fields’, which makes it easier for users to personalize bulk messages at scale by adding customized information.
Users can add ‘Merge fields’ even if they create SMS templates in advance. Consequently, if they run last-minute SMS campaigns, they won’t miss out on personalizing their text.
Be Trendy with 360 SMS for Maximizing the Salesforce SMS Marketing Impact
Every business tries its best to keep up with the latest SMS marketing trends in the evolving communication landscape. However, how perfectly users follow these trends makes a real difference in the outcomes. For this, users’ texting capabilities play a significant role. Being familiar with the importance of advanced SMS capabilities in business, 360 SMS provides users with everything they need to follow SMS marketing trends in 2024. Salesforce text message integration through 360 SMS can prove to be a game-changer for your business communications. Are you also looking forward to making a mark with the latest trends? Reach out to our experts at care@360smsapp.com or click here to contact us.
Siddharth Sehgal
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.