Many industries are leveraging the power of Salesforce SMS integration to enhance their business operations. The key is understanding the immense potential that messaging can bring to a business.
The two-way communication capability of SMS has always proved to be game-changing in accelerating interactions and adding convenience while communicating with prospects and customers.
In our previous blogs, we have already acquainted you with the versatile use of 360 SMS, a native Salesforce SMS app, and how it has helped various industries transform their workflows for ultimate growth and success. All credit goes to messaging, which is preferred by the majority. Texting is the top use of their cell phones, as revealed by 96% of Aussies.
Like any other industry, 360 SMS has proved itself in the automobile industry, transforming its different department operations and making them more convenient.
In this blog, we will show you how are renowned automobile firm utilised 360 SMS to send SMS from Salesforce and improve their operations across different departments.
About the Company
Originating from the heart of Germany’s automotive excellence, this distinguished car manufacturer is synonymous with precision engineering and timeless design. Renowned for its innovative spirit and uncompromising commitment to luxury, it has established itself as a driving force in the global automotive landscape. With a storied history spanning decades, it continues to set new benchmarks for performance, elegance, and technological advancement.
Solutions Offered by a Native Salesforce SMS App- 360 SMS
1-on-1 Texting over Communities
One crucial solution offered involves integrating the cross-channel chat interface into the Community Cloud, ensuring compatibility and smooth interaction within community environments.
This integration allows users to engage in one-on-one texting within the community interface seamlessly. Community members can initiate conversations, respond to messages, and engage in two-way communication without switching between different platforms or interfaces. It enhances the user experience by providing a unified and convenient communication channel within the community setting.
Furthermore, enabling two-way conversation capabilities within communities fosters deeper engagement and interaction among community members. Whether it’s seeking assistance, sharing information, or discussing topics of interest, the cross-channel chat interface facilitates meaningful communication and collaboration within the community, ultimately enriching the overall community experience.
Phone Number Assignment
The “Phone Number Assignment” solution entails allocating three distinct phone numbers for call forwarding purposes. These numbers are designated to route incoming calls from the main number to specific departmental numbers, streamlining the call-handling process and reducing the need for multiple hand-offs.
With this setup, each department within the organization is assigned a dedicated phone number that corresponds to their respective function or area of expertise. When a call comes into the main number, it automatically goes to one of the three department numbers based on predetermined criteria or routing rules.
By implementing this system, organizations can ensure that calls efficiently go to the appropriate departments without the need for manual intervention or excessive transfers. This enhances overall communication efficiency within the organization by reducing the likelihood of lost and mishandled calls. Additionally, callers experience smoother interactions and faster resolution of their inquiries or issues, leading to improved customer satisfaction.
Automatic Originator Selection
To reduce manual intervention, the appropriate account managers are automatically assigned to incoming messages or inquiries. This process streamlines territory assignment and segmentation by ensuring each message is routed to the relevant account manager automatically.
By automatically selecting the originator or account manager for each message, organizations can manage territories more effectively and foster closer relationships with customers. This automated approach not only saves time and resources but also ensures a personalized experience for customers. Organizations can enhance customer satisfaction, increase sales effectiveness, and improve overall operational efficiency by managing territories at the source and facilitating closer customer relationships.
How 360 SMS Salesforce SMS App Transformed Workflows across Departments
Sales
360 SMS provided invaluable support to the sales team by facilitating various aspects of the customer journey.
Through SMS, the sales team could efficiently communicate with customers, confirm bookings, address pre-order inquiries, and assist with rescheduling test drives. Additionally, SMS provided a convenient channel for customers to inquire about available sales options, such as vehicle models, specifications, pricing, and financing options for purchasing a car.
Moreover, the sales team leveraged SMS to provide information on payment options, enabling customers to explore different payment plans or methods available for purchasing a vehicle. Overall, Salesforce SMS integration using 360 SMS streamlined communication between the sales team and customers, enhancing the efficiency of sales processes and ultimately contributing to improved customer satisfaction and sales performance.
Service
Do you know SMS Marketing is preferred because of its efficiency and effectiveness and around 25% of firms admitted that?
SMS can transform the workflows of any business and this is what it did for an automobile’s service department. 360 SMS played a crucial role in supporting the service team by facilitating various aspects of the customer service experience.
Firstly, it enabled customers to easily book maintenance appointments through SMS. This provided a convenient way to schedule service visits without the need for lengthy phone calls or online forms.
Additionally, 360 SMS helped the service team send out timely service reminders to customers, ensuring they stayed informed about upcoming maintenance schedules and prompting them to book appointments as needed.
Moreover, the service team utilized SMS to coordinate vehicle pickups for service appointments. This allowed seamless logistics management and enhanced the overall customer experience.
Inventory
360 SMS proved to be a valuable tool for the inventory team.
Firstly, the inventory team used 360 SMS to handle after-sales service inquiries efficiently. Customers could easily reach out via SMS to inquire about service requests or report issues with their vehicles. The team could promptly respond to these messages, gather necessary details, and initiate the appropriate follow-up actions. These actions include scheduling service appointments or arranging for repairs.
Additionally, 360 SMS enabled the customers to quickly and conveniently check part availability. When customers request specific parts or accessories, the team could send SMS from Salesforce to provide timely updates to customers regarding the availability status and estimated delivery times.
Furthermore, the inventory team utilized 360 SMS to verify warranty information for customers. By exchanging SMS messages, customers could inquire about warranty coverage for various components or services. On the flip side, the team could efficiently validate warranty details, including coverage periods and eligibility criteria.
Conclusion
Salesforce SMS integration using 360 SMS has proven to be an invaluable asset for automobile firms, particularly in enhancing communication and streamlining operations across various departments. It has facilitated efficient customer engagement, improved service delivery, and optimized inventory management. By leveraging 360 SMS to send SMS from Salesforce, automobile firms can continue to elevate their performance and deliver exceptional experiences to customers across the board. Want to transform your workflows just like one of our renowned clients did? Reach out to our experts at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
