4 Tips to Fill Lead Pipeline Faster with Conversational Marketing

Thanks to conversational marketing, people’s struggle for days and weeks to receive a response from a brand is over now.

With the evolution of technology in the communication space, the accepted response time from a brand has changed drastically.

Due to this, audiences have also started looking forward to quick responses and resolutions to their concerns.

That’s why marketing while conversing with customers has become a perfect approach to converting inquiries into leads, clarifying all their doubts immediately.

There are numerous benefits that conversational marketing can bring along, but that is only possible when you have the right Salesforce SMS app to manage conversational marketing rightly.

According to the 2021 report by Drift, around 50.7% of companies admitted that conversational marketing allows them to reply faster to questions posed by visitors.

If you’re already using conversational marketing in your business operations, you may think, “I am already conversing with my prospect and customers.”

But are you sure that you are making the most of conversational marketing to grow your prospect list and business?

If you do not follow the best conversational marketing approaches, that’s a million-dollar question. 

Even with trivial tweaks and refinements in your conversational marketing strategies, you can make a significant difference in the number of leads you generate. 

And for this, firstly you should know how to do that and what you need.

Before diving into the ingredients that can help you improve conversational marketing, let’s briefly overview what conversational marketing is.

What is Conversational Marketing?

The name should tell you it is all about marketing your business offerings while conversing with your prospect and customers. 

When potential customers have doubts in their minds, their purchase decision remains on hold until their doubts are cleared.

So, ideally, a business should be able to engage in a conversation immediately whenever a customer needs help while exploring their website.

And this is what conversational marketing is meant for. 

Conversational marketing is dialogue-driven, allowing you to converse and engage with site visitors in real time.

By choosing an advanced texting app for Salesforce, you can easily talk to prospects and customers through two-way communication and move them through the buying journey faster. 

Conversational marketing is more reliable in improving business communication when paired with effective conversational marketing strategies and the advanced capabilities of the texting app for Salesforce.

Here are a few tips to consider.

How a Texting app for Salesforce Needs to Be for Managing Conversational Marketing

Business Communications Shouldn’t be Limited to a Single Channel 

In the age of technology, where prospects and customers expect a brand to be self-sufficient in providing immediate response and help, irrespective of the channel, sticking to a single channel won’t help a business. 

Customers can contact you anytime and through any channel, making it essential for you to be able to manage incoming inquiries from any channel.

Integrating popular channels in Salesforce like Facebook, WhatsApp, Instagram, Viber, etc., you can prep yourself for one-on-one conversations over any Salesforce channel.

Also, by integrating different channels in Salesforce, you can open up more ways to attract leads for your business, as customers can connect where they want. 

In addition, you can deliver positive brand experiences and boost conversions. 

According to Hubspot research, 77% of customers would recommend a brand to a friend after having a single positive experience, and your conversion rate can increase by 8% when you include personalized consumer experiences.

It would be best to have a multi-channel SMS app for Salesforce, as you can eliminate the need for separate integration for each channel.

Texting App for Salesforce Should Support Scalable Conversational Marketing

Prospects or customers like to initiate conversations in their own time whenever they are free from their office, meetings, and daily routines. It doesn’t matter to them whether you can communicate with thousands of customers simultaneously or not. 

They expect a brand to be available round the clock to address their queries, which is quite challenging for small and medium-sized businesses due to limited resources.

What’s needed here is a Salesforce chatbot to mark 24*7 availability. Chatbots are a reliable way to provide quick access to information to customers without increasing employees.

With chatbots, you can easily scale conversational marketing as they can handle thousands of conversations simultaneously without compromising on conversation quality. 

Conversation Marketing Should be Meaningful

Conversations without context are futile and add no value to customers. 

Conversational marketing is even worse when prospects or customers have to repeat themselves whenever they converse with a customer-facing agent. 

To resolve this problem, you need one-on-one messaging in Salesforce with access to chat history in your CRM. 

With this, you can feed data and access customer information whenever needed. 

And when you know your customers and their concerns better, it reflects in your conversations as your customer handling capacity improves due to data accessibility.

Also, accessibility to past interactions gives you enough context to carry conversations with the solution customers look forward to in the next step.

For example, 

If customers had a conversation about returning an order yesterday, the next day, they expect you to carry the conversation without asking what the concern is or simply ask if they need any assistance to return the order.

Qualified Prospects Should be Sent to Live Reps Immediately

Conversational marketing platforms help businesses to prioritize leads by identifying those with the highest likelihood of making a purchase and giving them special attention.

Fast-tracking qualified prospects to live representatives is an effective way to fill your lead pipeline faster with conversational marketing. It lets you engage with high-buying intent leads in real-time and moves them through the sales funnel more quickly.

Using information collected by chatbots or live chat, you can qualify leads and determine which ones are ready to speak with a live representative.

Once a lead has been identified as qualified, you can use Salesforce automation to fast-track them to a live representative, whether it be a salesperson or a customer support agent. 

This allows you to engage with the lead in real-time, address their specific needs or questions, and provide personalized and timely responses, which helps to generate more leads.

Manage Conversational Marketing Using the Right Texting App for Salesforce and Improve Lead Influx

Conversational Marketing is a valuable tool to help businesses increase their lead pipeline faster. By leveraging chatbots, live chat, and other conversational tools, companies can engage with their prospects in real-time and provide personalized support, leading to more qualified leads and higher conversion rates.

To ensure success with conversational marketing, following best practices such as creating a clear and concise message, targeting the right audience, and tracking metrics to measure performance is essential. By incorporating these tips into their marketing strategy, businesses can drive more leads and ultimately achieve tremendous success.

To learn more about how conversational marketing can be easier with the right texting solution, reach out to our experts at care@360smsapp.com or click here to contact us.

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