The presence of multiple channels in today’s world has scattered the presence of students over multiple communication channels. It takes a lot of effort to drive engagement and responses from students. This is why it is a continuous struggle for educational institutions. This also hampers their educational operations, communications, and enrollment rates.
Educational institutions continue to look forward to improving their educational workflows and overcoming various challenges that restrict their growth.
If we talk about the young and busy student population, they tend to avoid calls and emails. That’s where using Salesforce to send text messages is the most productive approach to connecting with a young and vibrant student community.
To back this statement, we have a real-life success story of an educational Institution to share with you.
In this blog, we will discuss how a higher education institution transformed its student engagement using 360 SMS.
About the Educational Institution
A prominent higher education institution in Florida, this establishment holds a notable position, ranking 9th among both public and private colleges within the state. Its academic offerings span a diverse array of undergraduate, graduate, and certification programs accessible through various campuses.
Having delivered education to the people for many years, the university has established itself by helping more than half a century of learners. Also, its continuous enrollment has more than 35,000 new students enrollment, making it significant for preparing Educational Architecture in Florida.
Pre-existing Solutions and Problems Faced Before Using Salesforce to Send Text Messages
The educational institution relied on email and phone calls as primary channels to convey crucial information to students. However, students frequently showed a lack of responsiveness, leaving many of the college’s emails and phone calls unanswered.
This indicated a clear disinterest among students regarding the college’s communication methods. Consequently, the institution encountered numerous challenges as a result of this communication gap.
- Ensuring students received vital information via email posed a challenge due to unchecked emails, complicating effective communication.
- Engaging new students with welcome messages and promptly addressing their queries proved to be a demanding task requiring efficient communication strategies.
- Effectively monitoring and pursuing prospective students demanded streamlined tracking methods and consistent follow-up procedures.
- Ensuring both current and former students stay informed about the institution’s programs and events requires effective communication strategies and regular updates.
- Responding promptly to the increasing volume of student inquiries presents a challenge, necessitating efficient management and streamlined communication channels.
Requirements
The institution encountered the challenge of engaging students who showed little inclination toward communicating via email or phone calls. They sought a reliable communication channel to foster stronger student relationships and sought attention-grabbing solutions to encourage proactive student engagement. Given the preference for texting among today’s students, finding a dependable texting solution emerged as the clear choice.
Solution Implemented
The educational institution collaborated with 360 SMS to send text messages from Salesforce and revamp its communication strategy, integrating SMS texting to make it more accessible for both administration and students.
What Changed for Students After Using Salesforce to Send Text Messages
- Students could conveniently send program queries via text, receiving prompt responses from the institution, streamlining communication and enhancing their overall experience.
- Students can utilize a communication method they prefer, enhancing comfort and ease of use while interacting with the institution and fostering a more enjoyable and efficient communication experience. College students typically spend an average of 94 minutes per day engaging in text messaging activities.
What Changed for the Educational Institution After Using Salesforce to Send Text Messages
The plan for communication to the educational institution targets students has gone through a complete revolution, enhancing the speed and efficiency of processes. This structure enables the efficient sharing of information, particularly knowledge updates and responses to questions that students might pose.
This mode of operation is advantageous academically and organizationally since it reduces delay and produces improved speedy response hence creating a flexible institutional environment.
Enhanced Communication with Automated Messaging
Automated messages serve as a cornerstone in ensuring timely communication, bolstering the institution’s reliability and professionalism.
This is something 360 SMS does well, as it provides robust capabilities for sending text messages within Salesforce. This can assist the institution in ensuring the effective and timely transmission of messages and create trust among the students and other stakeholders regarding the effectiveness of the institution’s communication management. This also enhances the institution’s credibility on the matter.
This flow of information not only increases efficiency in management and day-to-day running of the institution but also leads to a sense of togetherness, within the campus, resulting in improvement in the institution’s success.
Maximized Student Engagement and Event Registrations
Utilizing 360 SMS to send SMS from Salesforce for event registration notifications makes sure the student receives the latest event updates. In addition to enlightening students about these events, this process speeds up communication and thus aids quick registration since they can get notifications in the form of text messages.
Therefore, the institution experiences increased attendance rates, strengthens the campus community, and enhances students’ experience. Also, the ease of creating and sending text messages for event registrations helps to enhance agenda setting and planning for events to ensure that they are effectively and successfully executed.
Improved Student Communication and Follow-ups
The educational institution takes advantage of the power of 360 SMS to send SMS from Salesforce, which is very useful for texting students to remind and/or inform them of relevant updates or announcements and follow-ups.
Such an approach helps the students stay updated on specific changes, additions, and deadlines despite the barrage of emails and telephone calls. To the institution, the inclusion of SMS increases workplace interaction and feedback from the students, which overall improves communication within the institution.
Higher Student Engagement through 360 SMS
The institution’s utilization of 360 SMS to send SMS from Salesforce has yielded a remarkable outcome: a high response rate from students.
As a result of this communication platform, students have shown more interaction with the messages from the institution than with other communication forms, which has enhanced their interaction and involvement. This heightened level of responsiveness suggests that the inherent SMS-based communication strategy is successful in engaging students and triggering further active interactions.
Consequently, the institution benefits from increased communication effectiveness and a better bond with students, which is advantageous for the institution’s overall image and campus life.
Conclusion
The use of 360 SMS has greatly transformed students’ experiences within higher learning institutions. The use of this revolutionary communication app has greatly enhanced engagement and response from students the institutions. 360 SMS has enhanced institutions’ communication by enabling them to send text messages from Salesforce. Where it used to take several emails to convey information on event registration, new posts, or even changes in schedules or dates, 360 SMS has brought efficiency in communication by contracting the spaces between institutions and students. This has led to more active campus communities and improvement in student engagement in higher education institutions.
Ready to transform your educational operations? Reach out to our experts at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
