How Can Salesforce WhatsApp Integration Boost Customer Engagement

A few matches, like the Whatsapp Salesforce integration, have offered many benefits to businesses. This is unsurprising as Salesforce is one of the biggest CRMs, and WhatsApp has over 2 billion active users. However, this integration benefits businesses because, in the digital age, over 60% of customers worldwide prefer communication from companies through digital channels.  

The Salesforce WhatsApp integration takes the user-friendly WhatsApp platform and amplifies it with its CRM capabilities. This blog will delve deeper into how this integration boosts customer engagement for your business and reduces wait times. 

How You Can Boost Your Customer Engagement With Salesforce WhatsApp

You will have access to two billion active users with a straightforward integration. Salesforce will help you reach out to them and engage with them. The simplest way to ensure this is using the 360 SMS app. A zero-code app that is ready to go in no time. Here are some effective ways to boost the customer engagement with WhatsApp Salesforce integration:

Reach Out on Their Preferred Platform 

What makes the WhatsApp platform a first choice for over two billion users? It’s easy to use and has a lot of features.

Couple that with Salesforce and the 360 SMS app for an ultimate Salesforce and WhatsApp integration, and you have the perfect solution for reaching your customers. Customers tend to respond more to the platform that they are familiar with, and with this integration, you can ensure you are there. 

Deliver Personalized Messages 

Be unique among the crowded inbox, with your app sending personalized messages to your customers. All the bulk messages sent can also be easily personalized in just a few clicks.

Personalization helps you make a personal connection with your customers. This further enhances your chances of retaining customers and ensuring business growth. 

Create an Engaging Customer Journey 

What if we told you you could create a multi-channel drip campaign, track all the customer interactions, and create a complete journey with a few clicks? That is exactly what you can do with this WhatsApp Salesforce integration with our 360 SMS app. 

Let’s say you send a message to a customer, and they end up scheduling a meeting with you. The app will automatically send them the meeting details, with reminder messages on WhatsApp. And with its two-way conversation feature, they have a further enhanced experience.

Automation to Make Customer Engagement Easy  

Crafting the perfect strategy that gives you the most customer engagement is a meticulous ask, but with automation, it can be streamlined. The 360 SMS app allows you to set trigger messages from campaigns, reports, or process builders.

Automate bulk messages and drip campaigns so your team can focus on nurturing leads more and leverage the WhatsApp web-chat integration that allows your agents to communicate directly with customers from Salesforce. 

Easy Segmentation

If you send the same message to all your customers, it will not give you the needed engagement. You need to know your audience and segment accordingly to have a better impact. Our app allows you to send separate messages with separate templates based on record types to engage the right audience with the right message.

This segmentation can be based on demographics, industry type, position, etc. Let’s say you want to wish the Indian audience an audience Christmas, but you want to add Boxing Day wishes for Australia. With your app, you can send these messages and have personalized outreach.  

Make it Visual 

91% of customers now prefer visual content. Just sending plain old text messages doesn’t do the trick anymore. Customers engage and respond to visual content better, and with the Salesforce WhatsApp integration, you can leverage it to make your messages more impactful.

Our app will allow you to send attachments along with the messages. With this addition, you get to stand out with your reach through campaigns and enhance your brand image. 

Reduce Wait Time for Your Customers

The faster you respond to your customers, the happier they are. This ensures they stay loyal to your business. Scattered communication causes unnecessary delays and keeps the customer waiting, which is never good for customer loyalty and retention.

With 360 SMS, you have one unified communication center for all your customers’ communication needs. You can access the customer history at any given time, which allows you to provide the proper response instantly to the customer. 

Convert Your Leads Faster 

With all the relevant customer information, you can quickly direct the lead to the right person. This ensures that the customer gets what they need faster.  Instantly available information helps you understand the customer’s lead stage and strategize accordingly. 

Additionally, you can send personalized messages to leads that have gone cold on WhatsApp. Let’s say you have been emailing a lead who is not opening his emails. Sending WhatsApp messages offers a more personalized approach and an instant way to reach out. This increases your chances of engaging a cold lead as well. 

How No-Code Apps Give You the Competitive Edge

No-code apps like the 36 SMS app come with pre-integrated channels such as WhatsApp, Facebook Messenger, Instagram, etc, and they can be installed directly from the AppExhange and are ready to go.

The 360 SMS is natively built, so it integrates with Salesforce seamlessly.  They save you the hassle of getting a solution made from scratch. They also save you time and money spent on maintenance. 

WhatsApp Salesforce Integration Transforming Customer Engagement

The Salesforce WhatsApp integration benefits instant messaging on one of the world’s biggest texting platforms. With WhatsApp’s Salesforce integration integration, you can boost customer engagement, generate customer loyalty, and attract more leads. The two platforms combine to give your business the ability to send personalized bulk messages to the right audience. With automation, you can manage the entire process more effectively. The advantage of sending visual media is that it helps you attract customers more. 

A low-code app simplifies the process as a whole for you even more. Making the integration simple and ready to use in minutes. All this boosts customer engagement for your business and gives you a competitive advantage through faster lead conversions. Ready for advanced WhatsApp messaging in Salesforce?

Contact our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.