Businesses continue to seek ways to improve their communication approach, particularly in an era when customer experience is highly valued. Digital Engagement has been a highly effective system for managing customer interactions within several channels.
However, as customers change expectations, the options must always change as well. But that is where Digital Engagement on Steroids (DEOS) comes in as the ultimate solution. DEOS extends Salesforce Digital Engagement to another realm by improving the SMS feature while allowing businesses to interact with customers more profoundly.
Let’s understand why integrating DEOS to enhance SMS capabilities in Salesforce Digital Engagement is not a choice but a must.
Improving SMS Potential in Salesforce Digital Engagement
Enhanced Responsiveness: Meeting Customers Where They Are
Customers today are highly impatient and demand that businesses address their concerns and communicate with them at the speed of light. Standard Salesforce Digital Engagement brings robust tools to handle these kinds of interactions, but there are some shortcomings, especially when it comes to the SMS channel.
DEOS improves this by allowing your business to reach the customers where they spend much of their time: their mobile devices. With DEOS, Digital Engagement Salesforce SMS capabilities are not only expanded but fine-tuned to ensure that your message is sent and received at the right time, to the right audience, and on the right topic. DEOS also makes it easier for a business to reach its customers, whether it is to answer questions, remind customers about products or services, or post promotional content, making a business more nimble and responsive in its interaction with customers.
Scalability: Growing with Your Business Needs
This means that with growth, the communication needs of your business are also on the rise. Another common problem associated with standard Salesforce Digital Engagement is its capacity for handling large numbers of SMS exchanges, which may be deemed insufficient for the needs of some corporations. The issue, then, is that attempting to scale your communication initiatives can rapidly become cumbersome, slowing down processes and even leading to repetitive tasks.
DEOS addresses this challenge by offering enhanced scalability. It allows businesses to manage and automate large volumes of SMS messages effortlessly. Whether you’re communicating with thousands of customers or just a handful, DEOS ensures that your Digital Engagement Salesforce SMS efforts are consistent, efficient, and capable of growing alongside your business. This scalability is crucial for maintaining high levels of customer satisfaction as your business expands.
Efficiency: Streamlining Operations for Better Performance
Increasing efficiency is one of the primary goals of any enterprise or organization. However, dealing with multiple sources of communication, especially SMS, can sometimes be cumbersome and demanding. Conventional Salesforce Digital Engagement solutions and applications, as efficient as they are, do not offer the efficiency required to match the pace of the new-age digital-savvy customers.
DEOS turns this by making it easy for you to address Salesforce SMS Digital Engagement activities. You can send as many messages as possible to other channels in addition to the SMS and make follow-ups without missing a single one. You can schedule messages at certain intervals to ensure effective follow-up and nurture the leads effectively.
Did you know that just after one attempt, around 44% of sales professionals give up? This adversely impacts sales figures.
DEOS allows your team to dedicate more time to tasks that favor innovation and efficiency. Apart from enhancing the general efficacy of your communication procedures, it also optimizes your business, making it more functional and helping to provide customers with faster and more precise responses.
Customer-Centric Approach: Personalizing the Customer Journey
A common fact about any B2C business model is that it is driven by customers who are very particular and spoiled for choice. The lack of personalization in the messaging approach does not fit today’s society or climate. Modern-day consumers expect to get messages with content that meets the ideals of their needs and wants, and any enterprise that doesn’t meet these expectations will see its customers switch to its competitors.
DEOS helps make this change for more customer-oriented thinking by improving the personalization capabilities for Salesforce SMS Digital Engagement. When it comes to using SMS messaging for business communication with customers, DEOS offers a way to deliver messages that target specific customers’ behavior, preferences, and previous interactions with the company. On this front, targeted communications are applicable compared to general messages because the customers are likely to respond to messages that are relevant to them.
Data-Driven Decisions: Leveraging Insights for Better Outcomes
So, in modern strategies, the key to success is data. Customer interaction tracking is important for making relevant decisions and implementing optimal approaches to communicating with customers. However, standard Salesforce Digital Engagement may not provide the depth of insights needed to fully understand and improve SMS communication efforts.
DEOS bridges this gap by offering advanced analytics and reporting capabilities. It lets you better understand your SMS campaigns, from the rate of opened messages and clicked links to customers’ attitudes and engagement. This data will help you enhance your messaging strategies, recognize weaknesses or gaps, and consequently realize better levels of success for your company.
Compliance and Security: Protecting Your Business and Customers
Compliance and security are of the utmost priority when we talk about rewarding messaging. Otherwise, it can lead to heavy financial penalties and legal disputes, hampering the company’s reputation and overall profits.
DEOS bolsters compliance and security of Salesforce SMS Digital Engagement campaigns – always meeting the GDPR, CAN-SPAM or TCPA requirements. It also offers strong security features to guard clients’ information and stop anyone from accessing your communication platform. This sense of security facilitates managing of other important causes of concern in your business such as customer relations.
Code-Free Automation: Capturing Data at Scale using Salesforce Digital Engagement
No-code SMS surveys and chatbots are revolutionary methods for engaging customers within Salesforce Digital Engagement without any IT skills. Through DEOS, organizations can directly launch coded and tailored questionnaires and live chat robots over SMS for effective capture of customer feedback and immediate replies to their questions.
These tools enable you to talk to your customers on your behalf, respond to them quickly, and gather data, all while still being able to individualize your communications within the Salesforce environment in a way that serves the customer best.
Conclusion: Time to Upgrade SMS in Salesforce Digital Engagement
In the present day, customer satisfaction is rising, and it is impossible for organizations to just sit back with limited messaging capabilities and watch their customers move elsewhere. In the recent past, you have had to modify the feasible options for improving SMS capabilities while using Salesforce Digital Engagement. This is where DEOS helps you be more competitive, make your customers happier, unlock more efficient operations, and, of course, turn your business more profitable.
Get ready to rise up the gear—because in the contemporary world, one only advances if one progresses. As applied to market communication, it can be possible to radically transform your approach in line with the DEOS and be ahead of time for the well-being of the business. Ready to upgrade your Digital Engagement Salesforce SMS capabilities with DEOS? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
