Businesses today need to meet their prospects and customers where they are—and that often means reaching out via SMS. But if you’re using Pardot (now known as Marketing Cloud Account Engagement), you might wonder if it supports SMS messaging. This question is gaining more importance as more and more firms are starting to use email and SMS together to engage and convert prospects. Here in this blog, we will clarify, if it is possible to send Pardot SMS, how using 360 SMS can improve your Pardot advertising, and the perks this integration will bring to your business.
Can Pardot Send SMS Messages?
By default, Pardot does not include SMS messaging capabilities. It’s primarily designed for B2B email marketing, lead nurturing, and scoring. The platform shines when it comes to email automation, custom landing pages, and creating drip campaigns—but SMS messaging is not part of its core features. For businesses looking to harness the immediacy and effectiveness of SMS communication, relying on email alone may not be enough.
However, this doesn’t mean that using a Short Messaging Service is excluded. That way, you can easily incorporate an additional enhancement like 360 SMS to Pardot and have information in the platform send SMS too. It lets you use SMS as the type of message that you can convey together with the rest of your marketing automation. For this reason, marketing becomes a more efficient process in terms of interacting with leads, and businesses can respond quicker and quite flexibly to customers’ actions which in turn increases conversion rates.
Unlocking Value with 360 SMS for Pardot SMS Integration
Even though the majority of features in Pardot are embodied in email marketing, 360 SMS expands its potential by extending powerful SMS options. Here is how the partnership with 360 SMS experts will be instrumental in creating business value while deploying Pardot SMS messaging.
1. Better Customer Engagement with Multichannel Messaging
The use of email in your engagement strategy combined with SMS increases just simply exponentially. With 360 SMS you can integrate Pardot SMS messaging, WhatsApp, Facebook Messenger, and even more into Pardot campaigns. This makes sure that you reach prospects through their preferred platforms and that the messages stay about the same. It also tends to attract more customers to business through various touch points with higher open rates and faster response rates leading to optimum customer relations and better performance in the conversion rate.
2. Improved Response Rates Through Timely Follow-Ups
Timing is right in marketing and using SMS in Pardot allows businesses to seize real-time triggers. With 360 SMS, you can automate timely follow-up messages—whether it’s a quick reminder, an offer after a form submission, or a thank-you note following a purchase. These real-time follow-ups enhance lead nurturing and increase the chances of converting prospects into customers.
3. Enhanced Lead Conversion Through Automation
Automated messaging workflows not only save time but also improve conversions. Pardot automation can be paired with 360 SMS automated and triggered messages based on Pardot automation rules. What this means is you can customize your outreach as prospects progress through certain milestones too. By automating, the team focuses on the customer journey being pushed to the decision-making process at the right time, and getting pushed towards the conversion.
4. Cost-Effective Outreach with Scheduled Messaging
When it comes to reaching out, given that there are 360 SMS scheduling features, it can really help and push your campaign to success as long as you reach out at the right time. Businesses can increase response rates while using less manpower thereby making marketing more cost-effective by scheduling messages for the most appropriate time.
5. Better Insights and Data-Driven Decisions with Link Tracking
Knowing how prospects interact with your messages is crucial for optimizing campaigns. With 360 SMS, you get access to detailed link tracking, allowing you to understand which messages drive the most engagement. These insights enable data-driven decisions, improving campaign efficiency and helping businesses focus on strategies that deliver the highest ROI. This added level of visibility complements Pardot’s email tracking, providing a 360-degree view of prospect behavior.
6. Stronger Relationships with Personalized Conversations
The fight for customers’ attention is ever-increasing. One of the important strategies for developing long-term client relations is personalization. Expanding more about using SMS in Pardot, the use of this tool allows you to display more relevant content to each lead. Not only in completely random cases such as birthday messages but in many more practical applications such as offering a product, having a conversation, and following up by an SMS has been found to integrate trust and therefore sustain longer-term communication.
7. Increased Sales Opportunities Through Multichannel Drip Campaigns
Pardot’s campaigns are good, but with SMS you’re talking about a powerful multi-channel experience. You not only can run drip campaigns via email, but also across WhatsApp, and all other messaging platforms, with 360 SMS. With such an approach, no lead is left stranded, and you can follow up as desired, and adjust the message depending on the lead’s level of participation.
How 360 SMS Pardot SMS Integration Drives Value for Your Business
360 SMS experts go beyond merely integrating SMS with Pardot—they help businesses maximize the potential of this integration. With a deep understanding of Salesforce’s ecosystem, they assist in creating automation workflows that align with your sales and marketing goals. From setting up multichannel campaigns to designing workflows that trigger messages at the right time, they ensure your business fully capitalizes on the benefits of SMS Pardot integration.
The focus of 360 SMS experts is to empower businesses to achieve higher engagement, efficiency, and conversions by blending the power of SMS with Pardot’s sophisticated email automation. This partnership doesn’t just add another channel to your marketing—it transforms how you engage with leads, nurture relationships, and drive sales.
Additional Questions Answered
To further clarify how SMS messaging fits into the Salesforce ecosystem, here are answers to a couple of common questions:
Does Salesforce have SMS messaging?
Yes, you can send SMS messages in Salesforce using digital engagement. However, the 360 SMS integrated platform has more advanced and multichannel capabilities.
How do you use SMS messaging?
Real-time updates and follow-ups of the campaign can be made using a short message service. Also, users can tailor communication, use no-code automation, and do a lot more with 360 SMS while using Salesforce.
Conclusion
As Pardot does not have a native connection to SMS, using 360 SMS as the connected solution can provide businesses with a strong set of tools to help expand their tactics. The use of multichannel communication to the customers, and the extension of the conversion rates with the help of personalized and automated SMS, show that the integration of SMS Pardot opens new opportunities for the interaction of the company with the customers.
If your business is looking to get the most out of Pardot SMS messaging, partnering with 360 SMS can be the key to unlocking higher engagement and conversions. Ready to experience the SMS power in pardot? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
