As the marketing landscape becomes more competitive, effective marketing has become a necessity to get in contact with prospects at the right time. Nurturing through emails is one thing; SMS messaging is another. While Pardot, Salesforce’s B2B marketing automation offers email nurturing prowess, it falls short in SMS. More and more marketers are starting to wonder if Pardot SMS messaging is the answer to getting in front of audiences for personalized and real-time communication.
These are just some questions we will answer in this blog about whether or not you can send SMS with Pardot. And we’ll look at how experts at 360 SMS go beyond Pardot emails to give businesses what’s possible when using Salesforce marketing automation.
Can You Use Pardot SMS?
The short answer is no: Pardot, you’ll remember, is now known as Marketing Cloud Account Engagement, and doesn’t offer native SMS messaging capabilities. Pardot has been designed as an email marketing, lead nurturing, and scoring type tool. Email automation, web tracking, and drip campaigns are its core feature set, with SMS messaging left out of core functionality.
However, there are third-party solutions available for businesses planning to leverage Pardot SMS messaging that can be integrated into the Salesforce environment. That means instead of just sending emails businesses can now communicate with leads and prospects using multiple channels such as SMS, WhatsApp, and other social channels. Messaging capabilities integration provides the full promotion of the customer experience, as the right message is delivered with the most appropriate communication channel.
360 SMS and Pardot: A Game-Changing Combination
While Pardot’s native capabilities are limited to emails, 360 SMS unlocks the potential of Pardot SMS messaging by offering advanced communication tools. Let’s dive into how 360 SMS works seamlessly with Pardot, ensuring businesses reach their audience effectively:
1. Multichannel Messaging
Pardot’s SMS extension 360 SMS takes Pardot’s capabilities to the next level with SMS as a second channel, Facebook Messenger, Instagram, and all other instant messengers. Marketers can reach prospects through their preferred channels with this integration and hence have higher engagement. For example, if users don’t open emails, you might send follow-up WhatsApp messages, or if it’s an event use SMS. If you diversify your communication methods you’re able to enhance your response rates and build rock-solid customer relationships.
2. Triggered Messaging
360 SMS leverages Pardot’s automation rules and Salesforce workflows to send targeted messages at the right moment. With this setup, marketers can automate the delivery of reminders, follow-up texts, appointment confirmations, or campaign updates based on specific actions or conditions—such as a prospect opening an email, completing a form, or reaching a specific lead score.
This real-time messaging ensures that communication is always relevant and timely, without needing manual involvement.
3. Message Scheduling
360 SMS experts also help you schedule messages from Pardot, enabling marketers to send messages at the most effective times for engagement. Instead of relying on manual follow-ups, businesses can pre-schedule texts, WhatsApp messages, and other communication well in advance. This feature allows teams to align messages with time zones, holidays, or key prospect behavior patterns, ensuring that outreach happens when it’s most likely to capture attention.
4. Chatbots and Surveys
Pardot’s automation is enhanced with chatbots and surveys powered by 360 SMS. Businesses can initiate automated surveys via SMS or WhatsApp based on triggers in Pardot, which offers a hands-free way to gather feedback or qualify leads. These automated interactions improve engagement while reducing the need for human intervention.
5. Multichannel Drip Campaigns
360 SMS brings multichannel drip campaigns into the Pardot ecosystem, letting businesses nurture leads across several messaging channels. This functionality enables marketers to automate communication beyond email, increasing the likelihood of conversion by following up consistently and across multiple touchpoints.
6. Link Tracking and Analytics
360 SMS also offers link tracking for SMS and other messaging channels. This allows marketers to measure engagement directly through link performance. Marketers can track clicks and responses from prospects, just as they would in Pardot email campaigns, ensuring better visibility into campaign success.
How 360 SMS Experts Elevate Marketing Automation
With 360 SMS, businesses gain more than just Pardot SMS messaging. The app enhances Salesforce’s automation tools to create seamless, triggered campaigns across different messaging platforms. By bridging the gap between email-based and SMS-based campaigns, businesses can increase engagement, reduce response times, and drive faster conversions.
360 SMS experts help organizations unlock new levels of automation by configuring messaging workflows tailored to their business needs. Whether it’s setting up automated surveys or creating multichannel drip campaigns, these experts ensure the messaging journey aligns perfectly with customer expectations.
Using 360 SMS with Pardot, businesses open an entirely new level of marketing automation. From conversational bots that automate what you say to chatbots, to scheduling individual messages across various channels, 360 SMS guarantees that there’s nothing missed in the conversational approach. At the end of the day, Pardot and 360 SMS combined result in a potent messaging workflow, but if you pair those two products with Salesforce’s full ecosystem, you may still have a couple of questions.
To address some of these common inquiries, let’s explore a few related questions and provide concise answers.
Additional Questions Answered
Can the Marketing Cloud send SMS?
Yes, Marketing Cloud supports SMS messaging, but businesses often prefer a more Salesforce-integrated solution like 360 SMS for multichannel messaging.
Does Salesforce have SMS messaging?
Yes, Salesforce offers native SMS messaging through Digital Engagement, but apps like 360 SMS enhance these capabilities with more advanced features and multiple messaging channels.
Can CRM send SMS?
Yes, CRMs like Salesforce can send SMS. With tools like 360 SMS, businesses can fully integrate messaging with their CRM to manage campaigns efficiently.
Conclusion
While Pardot doesn’t natively support SMS, businesses can achieve Pardot SMS messaging through integrations like 360 SMS. From multichannel messaging to link tracking, a lot can be done through Pardot to improve marketing pursuits.
If your business is looking to combine the power of Pardot’s email marketing with advanced SMS messaging, 360 SMS offers the perfect solution to enhance your marketing automation strategies and stay ahead of the competition. Want to experience the magic of SMS in Pardot? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
