In today’s era, the majority of people are active on social platforms such as Instagram. Therefore, companies need to create a powerful presence on such platforms to interact with their customers and boost brand awareness. Salesforce Instagram integration can result in better customer interactions, engagement, and actionable insights. On a different note, it raises the question of whether Salesforce can be connected with Instagram. As fascinating as this question is, let’s dive into it and find out how businesses can get more out of Instagram with Salesforce using 360 SMS.
Is Salesforce Instagram Integration Possible?
Yes, Salesforce does integrate with Instagram, but it’s done with the help of third-party integrations not the standard integration of Salesforce. The following social networks can be backed up with support by Salesforce’s Marketing Cloud Social Studio: Instagram; The tool is set for scheduling posts, control over engagement, and result analysis. Yet, this solution of Salesforce Instagram integration, Social Studio was shut down in 2024 and businesses have to find 3rd party tools for this purpose.
Today, there are third-party solutions that work for businesses to supercharge Instagram interactions within Salesforce.
If your business needs a sophisticated Instagram integration coupled with more advanced features, 360 SMS has you covered. Let’s delve into how 360 SMS transforms Salesforce for Instagram users.
Why Advanced Messaging on Instagram Matters
It is worth considering that advanced communication on Instagram exceeds basic operations like response-sending, which is a valuable means for improving customer relationships, engagement, and conversion rates. It is crucial to pay much attention to its effectiveness, as there were 2 billion active users in 2021 as stated by Statista report. The correct approach to communication with a brand can make a huge difference. Here’s the impact of advanced messaging on Instagram:
Boost Engagement with Personalization:
Advanced messaging is always bidirectional and enables highly sophisticated communication. In this case, through personalized responses in line with customers’ characteristics, transaction history, or preferences, customers feel unique, thus forming better bonds with your company and improving their engagement levels. The second benefit of personalization is that it will make the users return and come back for more business.
Accelerate Response Times with Smart Automation:
Advanced messaging solutions allow persons to set up automatic responses while at the same time assuring that the messages are relevant. Smart automation can address any customer’s basic questions, allow you to manage several contacts at once, and always provide the client with the right information on time. It results in a kind of paradigm shift that brings organizations closer to customers or, more appropriately customers closer to organizations.
Increase Conversions with Targeted Campaigns:
The ability for businesses to start new and complex campaigns that are delivered right in Instagram direct messages or comment sections matters for conversion. This is because you are sending relevant offers, promotions, etc to the people, who use your site the most or the segments that can be interested in your product offerings.
Create Richer, More Interactive Conversations:
With advanced messaging tools such as AI power, smart audience segmentation, Quick replies, and so much more, you can enrich conversations. But these are elements that make communication more engaging and dynamic, allowing a customer to take action instantly, by scheduling an appointment, completing a purchase, or exploring more content.
Enhance Brand Trust with Consistency:
Advanced Salesforce messaging promotes consistency of tone, response time, and the customer experience executed at every customer touchpoint. No matter how they connect with your customer – Instagram Stories, DMs, or comments – a strong messaging strategy delivers the same exceptional interaction, providing consistency in your customer trust and brand credibility.
Drive Proactive Engagement with Smart Triggers:
Triggered messaging based on users’ activities can help with advanced and effective messaging. These triggers help you send proactive, timely messages to help customers along the way, whether the message is to help or promote – resulting in higher customer satisfaction and conversion.
Talking about something beyond real-time messaging, advanced messaging on Instagram goes as far as responding to inquiries and much more. However, the best part is with the right implementation, businesses can offer tailored, responsive, and proactive conversations to create stronger relationships, increase customer satisfaction, and increase sales and conversions.
How 360 SMS Enhances Salesforce Instagram Integration
360 SMS is a Salesforce-native solution that extends Salesforce’s capabilities to include seamless Instagram integration. Here’s how it empowers businesses:
Easy Data Capture and Automation
With 360 SMS your business can deploy automated no-code chatbots and surveys on Instagram. These tools can answer common customer inquiries, help us get feedback, and direct people through a prespecified workflow in the absence of human interaction. In other words, the chatbot can help explain product options, complete purchases, or resolve problems faced by them. However, these no-code solutions are remarkably simple and easy to implement. Thus, businesses can remain active around the clock as desired.
Superior Instagram Chatting with AI-Power
To create customer trust, 360 SMS is essential to delivering personalized communication faster, and it does so with AI-powered peer-to-peer (P2P) messaging. It is the AI that analyzes ongoing conversations and context and then suggests relevant, timely responses. This enhances quicker replies in relation to the needs of the customer and enhances satisfaction through fast responses.
Interactive Drip Campaigns
360 SMS lets businesses build multi-channel drip campaigns across Instagram as well as SMS, WhatsApp, and other channels in a single campaign. This makes sure there’s consistency on all platforms. An example would be that of an email, then an Instagram DM, and ending with an SMS reminder. These enable businesses to keep their engagement numbers up and increase conversion rates while using Salesforce for Instagram.
Scalable Instagram Messaging
With 360 SMS’s bulk Instagram messaging feature, you can engage with a large audience easily. Sending promotions, updates, reminders, etc. to your Instagram audience is as easy as one shot! You can filter responses and segment to audiences in Salesforce. That’s how you keep these messages relevant and make them quite effective.
Common Questions About Salesforce and Instagram
Who is Salesforce’s Biggest Customer?
A few of Salesforce’s largest customers include Fortune 500 companies such as Amazon and Coca-Cola. However, Salesforce usage extends across a wide range of industries.
Does Salesforce Do Social Media?
Certainly, Salesforce offers social media management support with integrations and Marketing Cloud functionality which allow companies to manage interactions across platforms like Instagram, Facebook, and Twitter.
Does Salesforce Have a DMS?
There are many document management capabilities provided by Salesforce. Tools like Salesforce Files can help users store, share, and collaborate on documents inside of the CRM environment.
Conclusion
There isn’t anything natively integrated in Salesforce for Instagram, but 360 SMS can help connect Instagram to Salesforce’s CRM functionality in an advanced manner. 360 SMS comes with some must-haves for a business like no-code chatbots, AI-powered messaging, and multichannel drip campaigns to elevate Instagram accounts. Any business exploring the full potential possible for Salesforce in Instagram and acquiring a considerable number of leads and actual sales from Instagram will find 360 SMS, an affordable and comprehensive solution. So, build your Instagram account with 360 SMS today!
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
