As messaging is now customers’ go-to way to reach businesses, companies are looking for ways to interact with customers using WhatsApp and other apps, all from their CRM platform. And with Salesforce reigning as the world’s leading CRM, the demand for seamless Salesforce WhatsApp integration is at an all-time high. Integrating WhatsApp with Salesforce gives businesses in the USA and similar areas a significant advantage, whether it is about marketing automation, fast support, or any other aspect.
We’ll discuss the importance of this WhatsApp integration and introduce the top 5 apps that help with this integration.
Why Use Salesforce WhatsApp Integration for Business in the USA?
Since people in the U.S. are spending more time on messaging apps, businesses must meet them there. Salesforce WhatsApp Integration offers a unique opportunity to merge CRM-driven intelligence with real-time, direct communication on one of the world’s most popular messaging platforms.
At the time of July 2024, there were 100 million monthly users who used WhatsApp in the United States.
By implementing WhatsApp integration with Salesforce, businesses in the U.S. can make a huge difference in their Salesforce communication as they can:
- Engage with high-intent potential buyers right away
- Automate support and marketing follow-ups
- Personalize how they interact with clients by using the data in their CRM.
- Work faster without the need to switch tools
Most importantly, it helps teams communicate across their organization, while remaining compliant and able to grow as needed, essential for companies working under U.S. data privacy laws.
Top 5 Salesforce WhatsApp Integration Apps for 2025
Let’s break down the five best apps that are reshaping WhatsApp messaging in Salesforce for 2025, starting with the most versatile one.
1. 360 SMS for WhatsApp Integration
360 SMS continues to top the list with its feature-rich and native Salesforce WhatsApp Integration. Because it is designed for Salesforce, 360 SMS doesn’t just offer WhatsApp as a channel; it creates a new method for teams to connect with leads, clients, and prospects through automation, AI, and smart campaign design.
Why it tops the list:
- Fully native to Salesforce (no external systems needed)
- No-code tools for message automation and scheduling
- Drag-and-drop chatbot builder for WhatsApp workflows and Surveys
- Real-time chat console for multi-agent support
- Personalization at scale, even for bulk WhatsApp messaging in Salesforce
- AI-powered messaging for fast and meaningful one-on-one conversations
- Multi-channel drip campaigns allow targeting multiple channels, along with WhatsApp, in a single campaign.
Its intuitive interface and versatile features make it especially powerful for businesses aiming to boost conversion and engagement. By simplifying complex messaging workflows and enabling intelligent automation it allows teams to communicate with customers more effectively and personally. This streamlined approach not only saves time but also ensures that every interaction is timely, relevant, and impactful, helping businesses build stronger relationships and drive better results across their sales and support channels.
2. Vonage WhatsApp API for Salesforce
Vonage offers a developer-friendly WhatsApp API that can be connected to Salesforce using middleware or custom development. It’s often used by companies looking to enrich existing contact center experiences.
Key advantages:
- Reliable infrastructure
- Integration with contact center software
- Custom message routing
However, like Twilio and Infobip, Vonage lacks a true native Salesforce app and typically demands custom API development for integration—something 360 SMS handles out-of-the-box.
3. Infobip WhatsApp Connector for Salesforce
Infobip provides a secure cloud communication platform that integrates with Salesforce for WhatsApp messaging. It supports omnichannel communication and works well for enterprise-level businesses.
Highlights:
- Enterprise-grade scalability
- Advanced analytics and reporting
- Custom chatbot capabilities
While powerful, Infobip is not a Salesforce-native app for WhatsApp integration with Salesforce, meaning integration involves more setup than solutions like 360 SMS. It’s better suited for organizations with large IT teams.
4. Twilio for Salesforce WhatsApp
Twilio is widely known for its robust API and global messaging reach. For developers or enterprises looking to build custom workflows, Twilio’s WhatsApp capabilities integrated into Salesforce can be a strong option.
Strengths:
- Extensive developer flexibility
- Customizable messaging flows
- Rich media and template support
However, compared to 360 SMS, Twilio typically requires more development resources, lacks native UI for non-technical users, and often involves higher setup costs.
5. WATI (WhatsApp Team Inbox) for Salesforce
WATI is geared toward small-to-midsize businesses that want basic WhatsApp customer service integrated with CRM tools. Though it isn’t deeply embedded into Salesforce, third-party connectors make integration possible.
Benefits:
- Shared team inbox for WhatsApp
- Easy-to-use chatbot builder
- Affordable pricing
That said, WATI’s Salesforce connectivity is not as tight or seamless as 360 SMS, which may limit scalability and real-time CRM syncing.
Quick Questions Before You Get Started
Before diving into your Salesforce WhatsApp integration journey, it’s helpful to clear up some common questions that many businesses have. Here are a few quick answers so that you can start on the right foot.
Is the 360 SMS App a reliable WhatsApp integration for Salesforce?
Absolutely. It’s one of the few native apps built specifically for advanced WhatsApp messaging in Salesforce with a proven track record of performance, reliability, and user-friendliness.
How do I choose the best Salesforce WhatsApp USA integration app?
Look for native Salesforce compatibility, ease of use, scalability, automation features, and support availability in your region.
Can I use WhatsApp Chatbots with Salesforce?
Yes. Platforms like 360 SMS offer drag-and-drop tools to create WhatsApp chatbots without writing code.
How to start with Salesforce WhatsApp integration in the USA?
Start by evaluating native apps like 360 SMS on AppExchange and request a demo tailored to your use case.
Wrapping Up
As customer communication continues to shift toward mobile-first messaging, the right WhatsApp integration with Salesforce can redefine your business’s engagement strategy. From automation and personalization to compliance and scalability, the right tool makes all the difference.
360 SMS sets itself apart with its deep Salesforce-native design, drag-and-drop interface, real-time console, and powerful automation. While other apps bring unique strengths, 360 SMS brings the best balance of power, usability, and native functionality, making it the #1 choice for businesses looking to level up Salesforce WhatsApp messaging in 2025.
If you’re planning to scale communications, improve customer response times, and simplify automation, 360 SMS is where your advanced WhatsApp messaging journey in the US should begin.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
