Connecting with potential buyers and sellers effectively is one of the primary requirements for real estate in order to achieve their defined goals. Salesforce has become popular for businesses selling real estate since it provides a means to market their services via SMS. However, this is where the true benefit of SMS integration in Salesforce can be felt: Besides being a powerful means of communication, it also offers analytical data that can help revise the campaign and customer acquisition strategies.
Why SMS Integration in Salesforce is a Must-Have for Real Estate
While your business expands, your real estate operations must have proper communication channels and systems. Did you know that the real estate industry is the leading user of SMS marketing, with a 17.9% adoption rate?
Solutions such as 360 SMS allow for a built-in Salesforce SMS solution filled with tools that help improve Messaging workflows, saving time and enhancing agents’ efficiency. This integration adds enhanced analytical information that allows real estate businesses to make wiser decisions regarding marketing expenditures.
Maximize Client Engagement by Eliminating Low-Value Texts & Targeting Effectively
In real estate, it is not a matter of just passing on messages but passing the right message to the appropriate audience at the correct time. These features allow potential or existing clients to register their phone numbers for SMS or MMS to be used in real estate agents’ Salesforce CRM, which can then provide analytical data on real estate agents’ text messages. This includes analyzing the frequency of text messages used daily, weekly, monthly, or annually in their Salesforce org. By analyzing delivered and failed messages, agents can better understand their audience’s responsiveness and adjust their strategies accordingly.
Furthermore, SMS analytics allow real estate firms to evaluate the performance of specific SMS templates used by different teams, whether for lead generation, client follow-ups, or property promotions. This data-driven approach ensures that low-performing templates can be revised to achieve better results. Additionally, 360 SMS offers call logs that record every client conversation, providing valuable material for quality analysis and training. By understanding client behavior through Salesforce Marketing Cloud SMS analytics, real estate businesses can make real-time adjustments to improve the effectiveness of their SMS campaigns.
Gain Deep Client Insights through URL Tracking
Understanding how potential buyers and sellers interact with your brand when you send SMS through Salesforce is crucial for refining your communication strategies. Engagement analytics, another powerful feature of SMS integration in Salesforce, allows real estate businesses to track the click-through rates of URLs embedded in text messages. This feature measures client interest and provides insights into how well different messaging channels are performing.
When it comes to real estate firms operating SMS campaigns, the engagement analysis may work best to provide information about response rates, delivery rates, and campaign effectiveness. By examining the performance of the keywords utilized in the campaign, companies can determine which approach is effective in generating client leads and which one requires reconsideration. For instance, it is useful to know that a specific keyword generates frequent returning customers, and such information can be used next time in the advertisement.
Achieve Targeted Outreach at Scale with Custom ListViews
The good thing about real estate business is that being able at reach right audience at the right time can be very determinant. By having 360 SMS integration to send SMS through Salesforce, real estate agents can easily use their own custom ListViews with filtered lists that contain prospects and clients filtered through different ways such as new listings, open houses, and targeted SMS marketing.
These custom lists can then be used to send bulk SMS messages from Campaigns, ListViews, and Reports to millions of recipients simultaneously. This feature is not restricted to bulk messaging but also covers bulk automated dialing. When speaking to real estate professionals, one can find out that by applying specific filters, one can generate a list and have it on the auto-dialer, saving much time and energy using the telephone. Such a level is necessary so that real estate agents can address the audiences with the proper message, as a receptionist usually assists in customizing their communication strategies.
By streamlining both SMS and calling operations, real estate firms can operate more efficiently with leaner, unburdened support staff. Not just calls and SMS, you can even take your Salesforce Marketing Cloud SMS operations to the next level with 360 SMS.
Empower Your Support Team with URLs for Self-Service
It can be difficult to deal with a large number of calls in a real estate office. Back-to-back call requests often overwhelm agents, resulting in unhappy clients due to longer waiting times to get a response. This is where you can send SMS through Salesforce to make a huge difference. With the help of the Link Tracking option, it is possible to send auto-shortened links containing property descriptions or KB articles to clients using SMS. This not only reduces the time spent by both agents and clients but also the overall call traffic, as clients can find what they seek on their own. Self-help articles enable the client to solve his or her issues independently, thus allowing the agents to handle more challenging issues.
Furthermore, evaluating clients’ behavior with the provided self-help URLs helps real estate businesses identify clients’ behavior and preferences. It will also enable the fine-tuning of the support process so that clients get the information they need in the most efficient manner.
The Future of Real Estate Communication with SMS Integration in Salesforce
SMS integration in Salesforce is not just about sending messages but is a complete solution for real estate firms to consider as they seek to engage with their clients. Therefore, the real estate firms would be in a position to get positive results in their SMS campaign and would also be able to know more about the clients through features such as advanced analytics, the use of customized ListViews, and trackable URLs.
So, if you want to boost your marketing activities with the help of Salesforce Marketing Cloud SMS, optimize your support, or just want to communicate with your clients more effectively, SMS integration in Salesforce provides you with the right tools for success in the real estate business. With that said, as the mobile market continues to grow, embracing the potential of SMS will be central to shaping the future of any business. Ready to transform your Real estate operations with 360 SMS? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
