The marketing solutions of Salesforce Marketing Cloud have transformed customer engagement capabilities with their elements of personalized automation, email automation platforms, and robust analytical tools. Businesses that want to experience the complete extent of MC capabilities should implement diverse integration solutions that strengthen messaging capabilities, personalization, and automation, along with analytics and additional features. The essential need for Salesforce Marketing Cloud Integration Apps in the USA emerges at this point.
The solutions for integration enable Marketing Cloud users to enhance their operational capabilities while achieving better customer journey optimization as well as refined data management alongside specific campaign targeting.
This article provides an overview of the best 10 apps that work effortlessly with Salesforce Marketing Cloud to advance your marketing strategy development for the future span, starting from 2025 until beyond. Let’s dive in.
Top Apps for Salesforce Marketing Cloud Integration in 2025
1. 360 SMS – The Ultimate SMS Add-on for Marketing Cloud
The top position of 360 SMS serves as its reason for excellence. The most advanced SMS solution, which integrates natively within Salesforce, powers the Marketing Cloud extension to enhance messaging capabilities. Clients can implement multi-channel SMS campaigns directly from Salesforce Marketing Cloud through the 360 SMS Marketing Cloud add-on solution without additional technical obstacles or application switch. The solution delivers intelligent, scalable solutions for teams willing to have cost-effective Salesforce Marketing Cloud Integrations for messaging.
What makes it exceptional?
- Marketing Cloud Mobile Studio proves less affordable than 360 SMS by 670 times for text messaging operations, yet it maintains the same standard of features and reliability.
- Journey Builder gets enriched with simple drop-and-drop functionality, enabling experts to execute automated SMS campaigns with no need for coding expertise.
- The enablement of immediate dashboard analysis that combines data from 360 SMS and Salesforce to let you take action on critical insights.
- Effective mobile campaigns for marketing by utilizing current marketing data to achieve stronger targeting and personalized messaging.
- The platform provides a mature compliance mechanism that helps companies follow international SMS regulations while simplifying opt-in/out management.
- Guidance and assistance from experienced professionals for implementing Salesforce Marketing Cloud SMS Short Code in the USA to operate smoothly within legal boundaries.
- Seamless, no-code Salesforce Marketing Cloud SMS Setup, empowering marketers to launch campaigns instantly
360 SMS not only simplifies messaging workflows but also dramatically expands what you can do with Marketing Cloud—turning it into a true messaging powerhouse. Whether you’re running flash sales or sending time-sensitive alerts, this add-on offers unmatched speed, personalization, and automation.
If you’re looking for a Salesforce Marketing Cloud Integration that brings performance, affordability, and compliance under one roof, 360 SMS is your top-tier solution among all Salesforce Marketing Cloud Integration Apps in the USA.
If you’re looking for a Salesforce Marketing Cloud Integration that boosts ROI, drives engagement, and simplifies messaging, 360 SMS is the clear leader.
2. Datorama (Now Marketing Cloud Intelligence):
Datorama, rebranded as Marketing Cloud Intelligence, is a robust marketing analytics and data integration platform from Salesforce. It helps marketers unify data, gain cross-channel visibility, and optimize marketing performance with real-time insights.
Key features include:
- Aggregating marketing data from various sources, including advertising platforms, CRM, email, and social media
- Creating custom dashboards, KPIs, and performance benchmarks tailored to business goals
- Detecting trends and anomalies through AI-powered analytics in real-time
- Automating data harmonization and reporting processes for faster insights
While Marketing Cloud Intelligence is not a messaging tool, it complements Salesforce Marketing Cloud Integration Apps in the USA by enabling marketers to make data-driven decisions, improve attribution modeling, and refine messaging strategies based on detailed performance metrics.
3. Movable Ink:
Movable Ink empowers marketers to create real-time, data-driven personalized content for email and mobile messaging. Through its integration with Salesforce Marketing Cloud, it enables the delivery of visually engaging, contextually relevant experiences that adapt to user behavior, location, device, and time of engagement.
Key features include:
- Real-time content personalization using behavioral, contextual, and environmental data
- Dynamic visuals such as countdown timers, personalized product recommendations, and live inventory or pricing
- Seamless integration with Salesforce Marketing Cloud’s Email Studio and Mobile Studio
- Support for external data sources (APIs, CRMs, product catalogs) for real-time content generation and rendering
While Movable Ink doesn’t directly handle SMS delivery, it supports personalization across all Marketing Cloud channels, helping maintain messaging consistency across email and SMS when combined with Salesforce Marketing Cloud SMS setup tools. For marketers aiming to enhance engagement with highly personalized experiences, Movable Ink is a strategic addition to any Salesforce Marketing Cloud Integration stack.
4. Salesforce CDP (Customer Data Platform)
Salesforce CDP, now often referred to as Data Cloud for Marketing, is a native Salesforce solution that unifies customer data from multiple sources—CRM, web, mobile, and offline systems—into a single source of truth. It empowers marketers to create real-time, hyper-personalized experiences across all touchpoints using a unified customer profile.
Why it stands out:
- Real-time data ingestion and unification from diverse sources, including behavioral, transactional, and demographic data
- AI-powered insights and advanced segmentation to identify high-value audiences and predict future behavior
- Cross-channel personalization (email, SMS, push, advertising) using a holistic 360-degree customer view
- Built-in support for privacy, compliance, and consent management, addressing regulatory needs across global markets
Salesforce CDP does more than consolidate data—it activates it. Integrated with Journey Builder, Mobile Studio, and Advertising Studio, it enables the delivery of precise, timely, and impactful messages at every stage of the customer journey.
As one of the most strategic Salesforce Marketing Cloud Integration Apps in the USA, Salesforce CDP helps brands move beyond basic segmentation and into true customer-centric marketing, driving deeper engagement, loyalty, and revenue growth.
5. Litmus
Litmus is an email testing and optimization platform that integrates with Salesforce Marketing Cloud to help marketers build, preview, test, and optimize email campaigns. It ensures emails render correctly across devices and clients, meet deliverability standards, and perform well after sending.
Key features include:
- Previewing emails in 100+ clients and devices for consistent rendering
- Running spam filter and inbox placement tests
- Testing dynamic content and personalization for different segments
- Tracking post-send engagement metrics like read rates and click-throughs
Litmus improves email quality, consistency, and performance, ensuring error-free campaigns that enhance brand reputation and campaign success.
6. WhatsApp Business Integration by Twilio
Twilio’s WhatsApp Business API can be integrated with Salesforce Marketing Cloud through custom solutions or middleware. This enables brands to deliver automated, personalized WhatsApp messages alongside existing SMS campaigns. Although SFMC doesn’t natively support WhatsApp, the integration allows marketers to trigger rich media messages, manage opt-ins/opt-outs, and build real-time messaging flows using tools like Journey Builder.
Key benefits include:
- Automated, behavior-based messaging through custom integrations
- Compliance with WhatsApp Business Policy and global regulations
- Delivery status and read receipt tracking
- Scalable conversations with AI-driven bots via Twilio
Twilio’s WhatsApp integration complements Salesforce Marketing Cloud SMS short code capabilities by adding a powerful, app-based messaging channel to a brand’s cross-channel engagement strategy.
7. Cordial
Cordial operates as a solution that integrates Salesforce Marketing Cloud with its platform for users to create automated personalized engagement across email channel, mobile application, website, and through SMS communication. Users can run campaigns better through the combination of accurate real-time customer data and strong messaging approaches.
Key features include:
- Proper planning of messages across multiple channels (email, SMS, web, mobile)
- Bifurcation of audiences based on behavioral, transactional, and demographic data
- Tailored automated messaging so that audiences can engage more
- Seamless integration with Salesforce for easy data synchronization
- Flexible API connectivity to extend workflows and integrate additional data sources
Cordial enhances Salesforce Marketing Cloud integration by helping optimize campaign timing and content relevance, driving customer engagement, and improving ROI through data-driven, personalized campaigns.
8. Attentive
The SMS marketing platform, Attentive, functions as a solution that unites with Salesforce Marketing Cloud to enable businesses to send customized mobile-oriented messages. The platform helps brands deliver behavior-oriented messages that target specific customers to enhance their interactions over mobile platforms.
Key features include:
- Allows behavioral targeting to base decisions on customer actions and their interactions.
- Helps to send cart abandonment reminders aimed at bringing back sales that could be converted.
- The platform enables you to customize offers, which are transmitted through SMS text messaging alongside brand advertisement content and urgent notifications.
The solution works best for businesses needing automated systems and regulatory compliance functions because of its strong features. The platform provides an efficient solution that benefits organizations that wish to implement Salesforce Marketing Cloud SMS setup. The SMS management solution, Attentive, boosts engagement levels that generate conversions while respecting regulatory standards and delivering individualized interactions across all scale levels.
9. Segment
Segment is a top-tier customer data platform (CDP) that integrates with Salesforce Marketing Cloud. It helps brands unify and activate customer data across multiple channels. It enables real-time tracking, advanced audience segmentation, and seamless data flow to hundreds of connected tools.
Why marketers love it:
- Real-time capture of behavioral and transactional data
- Creation of unified customer profiles
- Easy integrations with third-party tools via pre-built connectors
By enriching Salesforce Marketing Cloud with deep customer insights, Segment helps businesses deliver highly personalized campaigns. For teams using Salesforce Marketing Cloud Integration Apps in the USA, Segment enhances targeting, improves message relevance, and maximizes marketing ROI across all customer touchpoints.
10. Zeta Global
Zeta Global leverages AI, machine learning, and real-time data to deliver personalized, omnichannel marketing at scale. Its integration with Salesforce Marketing Cloud enables brands to create predictive, one-to-one customer journeys, driving more effective marketing campaigns.
Key features include:
- AI-powered customer journey orchestration
- Predictive scoring and advanced audience segmentation
- Personalization across email, SMS, push notifications, and web
Zeta is particularly beneficial for large enterprises that need robust Salesforce Marketing Cloud integrations to manage complex datasets and deliver tailored experiences. It excels at turning customer insights into actionable strategies, making it a valuable tool for high-performance marketing campaigns.
Final Thoughts
Choosing the right integration can make or break your Salesforce Marketing Cloud strategy. Whether you’re looking forward to sending targeted SMS, analyzing cross-channel performance, or building unified customer journeys, there’s a tool for every need.
If your focus is to improve communication and marketing through Marketing Cloud or scale interactions using Salesforce Marketing Cloud SMS Short Code in the USA, 360 SMS and its team stand out as the best choice among all Salesforce Marketing Cloud Integration Apps in the USA.
As you build your next big campaign, don’t just focus on what Marketing Cloud offers out of the box—leverage these integrations to truly unlock its power.
Remember, the right integration can make your brand more responsive, more personalized, and ultimately, more successful. And if your focus is on robust marketing with messaging, get 360 SMS today!