You might agree that anything unwanted to someone is of no use and futile. And this thing applies to texting also. When you text your customers without their consent or interest, your messages are unwanted to them, no matter how well you draft a text message.
So, the best thing you can do to improve the efficacy of your text messages is to compel your potential customers to opt in willingly to receive text messages.
This way, you can prevent your business information from being unwanted to your audiences and also steer clear of financial penalties that are likely to occur in case of non-compliant texting.
So here are a few tactics that would help you increase opt-ins and grow your subscriber list.
Foolproof Tips to Increase Opt-Ins and Subscribers
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Let your Subscribers Know They are Free to Opt-out Anytime
Fear of receiving unwanted texts or too many texts prevents audiences from opting in to receive text messages from a brand.
These days usually, users’ inboxes are filled with messages from different brands.
Thus, audiences have become choosy these days and want to receive only wanted content in their inboxes.
More importantly, they need the confidence to opt-out anytime so they don’t feel trapped. So always add a clear opt-out option in your opt-in text messages.
This is one of the requirements of compliant texting and would help you instill confidence in your customers, increasing opt-ins.
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Opt-In Web Forms are always Worth-Considering
One of the easiest ways to increase opt-ins is through web forms.
To achieve an intended action, you should provide a gateway to your audiences, and web forms can be that gateway for opt-ins.
You can create a short web form where you can request your customers to enter their names and contact information to get started with text campaigns.
Further, you can send a confirmation text to confirm their consent to receive Salesforce text messages.
This is called double opt-in, which you can easily manage with 360 SMS as it supports double-in to stay compliant with TCPA.
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Don’t Forget Your Email Contact List
Another way to increase your SMS subscribers is to use your existing customer base whose email addresses you already have. So, it could be a good idea to let your email contact list know about your SMS channel.
Receiving business information through Salesforce SMS is much more convenient than receiving information through emails, as people are less likely to check their email inboxes. This approach can help you grow your subscriber list faster.
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Social Media Potential Should Never Go Unlocked
You might agree that social media platforms have made it easier for businesses to acquire new customers as these platforms hold a massive user base.
Same you can use to grow your subscriber list. You can run banner ads where you can offer enticing deals and ask customers to subscribe for more.
This would give a concrete reason for users to opt-in to receive text messages from you.
Grow your Subscribers with Turn them Into Brand Advocates with the Right Approach
Growing subscribers can be easier with the right tips and tactics. Just unlock the potential of your existing data and social media platforms to entice your audiences and increase opt-ins. Besides, SMS with an easy opt-out option and the availability of an easy gateway can also help you increase opt-ins.
This way, you can grow your subscriber list and turn them into your brand advocate providing valuable content to them. This ultimately helps to keep your audiences contended and allows you to drive new and repeat business.
To know more about you can make the best out of your subscriber’s list using 360 SMS, get in touch with our experts at care@360smsapp.com or contact us here.