About The Company
Credit Union of Texas (CUTX) is a community-focused financial institution serving members across the Central United States. The credit union offers a wide range of financial products and services, including personal loans, mortgages, and other lending solutions designed to support members throughout their financial journey. CUTX is committed to delivering responsive, transparent, and member-first financial experiences.
Industry
Financial Services / Credit Union
Challenges
Before implementing 360 SMS, CUTX relied primarily on phone calls and emails to communicate with members during loan processing and payment collection. These traditional channels often led to delayed responses, limited engagement, and difficulty maintaining consistent follow-ups—especially during critical stages of the loan lifecycle and pending payment scenarios.
Process
With the implementation of 360 SMS, CUTX transformed how it engaged members and managed loan communications:
- Automated SMS notifications across key loan stages
- Bulk messaging for scalable member outreach
- One-on-one conversational texting for faster issue resolution
- Automated drip campaigns for payment follow-ups
- Secure payment URLs shared via SMS
- SMS drips to re-engage non-responsive prospects
- iText surveys to collect post-loan feedback
Result
After implementing 360 SMS, CUTX achieved measurable improvements in both engagement and operational efficiency:
- Improved member responsiveness
- Increased on-time payment settlements
- Reduced manual effort
- Higher feedback participation
These outcomes helped CUTX improve transparency, accelerate payment clearance, and deliver a more seamless member experience.
About 360 SMS App
360 SMS is a Salesforce-native text messaging solution designed to help financial institutions and enterprises engage customers more effectively. The app enables one-on-one conversational texting, bulk messaging, automated drip campaigns, triggered notifications, and AI-powered messaging—all within Salesforce. With built-in compliance, automation, and analytics, 360 SMS helps organizations drive engagement, improve response rates, and streamline communication at scale.
