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More Buyers, More Closed Homes with SMS Salesforce for Real Estate


Text communications are 5 times as likely to be read by prospective buyers.
That plays well into your hands as a realtor
as the vast majority of property-hunting is done over mobile devices.
And together, with a structured messaging strategy,
you can expect to see lead conversions increase up to 1.5 times.

Your First Exchanges With A Prospect The Stepping Stone To A Lasting Relationship


Per observation, less than 5% of web leads are serious about home-buying, whereas he more determined ones
will have met with a realtor at least once and will call you.Further down, interactions and back-and-forths intensify – in persistence and necessity.

These interactions must be responded to swiftly
to help buyers close faster on properties being eyed at by others in the line.

Meanwhile, buyers themselves may also be talking
to several other estate agents from other firms.

At this rate, when it comes to addressing these communication needs and guiding buyers
nothing comes close to personalized texting automation.
Especially for those looking to buy their first home,
you’d be guiding them through stages of what could be their life’s biggest purchase.

Discover What 360 SMS Does
For Real Estate
Send Personalized Invites To Open Houses
With Conversational Messaging

Invite buyers interested in properties around your territory, prompting them to respond with keywords to ‘confirm’ interest or trigger other actions.

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Narrow Down The Search
With Buyer Personas

Ask your customers for all the information you need to get started in one shot without frustrating them with back-and-forths.

Get essential information that would influence final purchase decisions
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Reduce No-Shows To Open House Visits
With Auto-Responses

Letting busy prospects phone-it-in is good for everyone. With 360 SMS, you can set and reschedule appointments effortlessly with auto-response keywords.

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Spend more time prospecting
By Automating basic responses

Most buyers empathize with, even appreciate, being sent details of a listing over text owing to faster, more accurate responses.

With 360 SMS, you could automate more basic responses
to allocate more time to high-value, revenue-generating activities – like prospecting.
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Cut back on inquiries and measure interest
With traceable, shortened hyperlinks

Activity over links to additional information like related listings and Google Maps can tell you much about prospects and also help cut back on inquiries at the time of the site visit.

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Accelerate Buying Decisions
By Answering Property Inquiries Pre-emptively with Bulk SMS

You’re more likely to succeed with buyers if you have hard facts down early. It lets you zero in on deliberations that matter.

Broadcast updates on: Changes in Interest Rates; New Properties on the Market; Properties Turning Unavailable; Final Calls
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FAQs

With Salesforce, agents can store all their client information in one central location, track each opportunity's progress, and identify improvement areas. They can also create and manage targeted marketing campaigns, such as email and social media campaigns, to reach potential clients. Salesforce is available on mobile devices, allowing agents to access their client information and sales pipeline on the go. Furthermore, it can be customized to meet the specific needs of real estate agents, such as creating custom fields to track property information, integrating with other real estate tools, and automating routine tasks.

SMS messages can be an effective way to share crucial details with potential buyers. Using Salesforce real estate messaging, agents can inform buyers about upcoming open houses and property viewings, take confirmations, and send reminders. Additionally, SMS messages can be used to provide information on mortgage rates, financing options, and loan pre-approval. Realtors can also send texts to market properties, collect requirements and details from potential buyers, communicate about new listings, follow up after open houses and events, etc. More importantly, realtors can resolve potential client queries through one-on-one conversations and help them with purchase decisions.

SMS in real estate refers to the use of text messaging for real-estate operations. SMS can be used to communicate with potential clients, current clients, and real estate professionals.
Using Salesforce for real estate, realtors can quickly share property details, open house and property viewing information, financing options, and local area information. They can also use SMS to stay in touch with clients and follow up after property viewings or meetings.
SMS in real estate is an essential communication tool as it can help to build relationships with clients and increase engagement. It also allows for quick communication in the fast-paced real estate industry, assisting agents in responding to inquiries and requests on time.

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