360 SMS provides the unique capability to REPLY to the Incoming SMS Notification email and have the text of that reply be sent as an Outbound SMS to the customer. This adds great value to users that may be on their phones and doesn’t want to use the Salesforce1 Mobile App to respond (even though the Incoming Notifications makes that extremely easy as well). This section explains how to set-up the standard Salesforce Email Service that facilitates this
feature.
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