360 SMS App vs. Marketing Cloud Next
A Marketing Cloud Next Alternative for Messaging
Need powerful messaging in Salesforce without investing in a full marketing platform? 360 SMS brings multichannel messaging, AI-powered conversations, and flexible workflows to all Clouds, making it ideal for messaging-focused teams.
Trusted by 60K+ Users Worldwide
How 360 SMS Differs from Marketing
Cloud Next
Both support Salesforce-based communication, but they serve different priorities.
| Capability | 360 SMS App | Marketing Cloud Next |
|---|---|---|
| Primary purpose | Messaging and customer conversations | Marketing orchestration and campaign management |
| Best suited for | Sales, service, and operational messaging | Audience-driven marketing campaigns |
| Channel coverage | 15+ messaging and communication channels | Marketing channels available for the selected edition and setup |
| Conversation management | Unified Messaging Console for ongoing conversations | Marketing-focused engagement and conversational capabilities |
| AI capabilities | Messaging assistance, translation, suggested replies, chatbots, and compliance tools | AI-assisted marketing creation and orchestration |
| Pricing approach | Subscription-based app pricing | Marketing Cloud Next pricing and applicable consumption charges |
Why Choose 360 SMS as a Messaging
Alternative?
Get Messaging Without a Full Marketing Platform
Give sales and service teams messaging directly in Salesforce without adopting Marketing Cloud Next just for texting. Manage everyday customer interactions from Salesforce records.
Reach Customers Across More Channels
Go beyond texting with SMS, MMS, RCS, WhatsApp, Instagram, Facebook Messenger, LinkedIn, WeChat, Viber, LINE, Kakao, Zalo, and more. Manage conversations through one Salesforce-connected solution.
Support Real Conversations, Not Just Campaigns
Help sales reps follow up with prospects, recruiters connect with candidates, admissions teams engage applicants, and service teams assist customers. Manage ongoing one-to-one conversations alongside automated workflows.
Put AI to Work Across Functions
Draft and refine messages, translate conversations across 50+ languages, suggest replies, analyze interactions, and power AI chatbots. Built-in compliance tools help identify messaging risks and customer opt-out intent.
Simplify Messaging Implementation and Costs
Add messaging through a Salesforce AppExchange app without requiring Data Cloud or adopting a larger marketing platform solely for communication. Simplify implementation for everyday messaging needs.
Which Solution Fits Your Needs?
Choose 360 SMS If...
- You need multichannel messaging directly within Salesforce.
- Your focus extends beyond marketing interactions.
- Messaging without a full marketing platform is your priority.
- You want to avoid a Data Cloud dependency for messaging.
- Using Sales or Service cloud and flexible messaging options are needed.
Choose Marketing Cloud Next If...
- You need comprehensive marketing campaign orchestration.
- Your messaging needs are limited to 4–5 channels.
- Audience segmentation and marketing journeys are essential.
- Personalized, coordinated marketing campaigns are your priority.
Already Using Marketing
Cloud Next?
You don’t have to choose one over the other. Use Marketing Cloud Next for campaign orchestration and 360 SMS for specialized one-to-one, operational, and multichannel messaging where its capabilities fit your needs.
See How 360 SMS Works Alongside Marketing Cloud NextMarketing Cloud Next
Marketing orchestration and campaign management
360 SMS App
Messaging and customer conversations
Hear from 360 SMS Customers
Different Teams, One Communication Solution.
Give every team the flexibility to manage customer conversations, follow-ups, and operational communication directly within Salesforce.