360 SMS + Marketing Cloud Next: Better Together
Extend Marketing Cloud Next with 15+ channels, conversational messaging, automation, and AI-powered engagement for communication beyond marketing.
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Why Use 360 SMS with Marketing Cloud Next
Connect Marketing with the Rest of the Customer Journey
Marketing Cloud Next powers marketing engagement, while 360 SMS helps sales, support, and operations teams act on customer interactions throughout the broader journey.
Impact that Connected Communication Creates
30%+ Faster Follow-Ups
Automate timely responses and follow-ups to keep customer conversations moving.
25%+ Higher Engagement
Use more relevant, action-driven communication to encourage customer responses.
20%+ More Conversions
Keep prospects engaged with timely communication throughout the customer journey.
15%+ Better Retention
Stay connected beyond campaigns with consistent, personalized customer interactions.
What’s More with 360 SMS for Marketing Cloud Next?
Give your teams additional tools to manage messaging with greater flexibility, control, and efficiency across different communication scenarios and functions.
See live how 360 SMS and MCN work together
Book a demoHow 360 SMS Complements Marketing Cloud Next
Marketing Cloud Next
- Marketing orchestration
- Customer journeys
- Marketing campaigns
- Marketing personalization
- Marketing-focused engagement
360 SMS
- Messaging-focused engagement
- Day-to-day conversations
- Sales, support & operational communication
- Messaging-specific capabilities
- Broader communication workflows




