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Salesforce Live Chat Integration · Webchat Inside CRM

Salesforce Live Chat Integration: Turn Website Visitors into Conversations.

Embed Webchat on any webpage to engage visitors, deliver instant support, and generate more leads. Keep conversations connected to Salesforce with automatic message logging, no middleware, and no separate dashboards.

★★★★★ 4.9 / 5.0 · 1,200+ AgentExchange reviews · 10+ years
Salesforce Webchat
Real Time
Engagement
Auto
Record
linking
15+
Channels in one
app
60K+
Users
worldwide
24/7
Free
support
0
Extra tools
needed

How the Salesforce Live Chat Integration Works — From Website Click to CRM Conversation

A chat icon sits on your website — bottom right, or wherever you position it. A visitor clicks it, fills in their name and email, and starts typing. That single action opens a live chat conversation in the agent's Salesforce inbox instantly. The agent reads and replies from inside CRM; the visitor sees the response in the chat widget in real time. No phone call, no email thread, no app to download on either side.

Visitor · Browser

Visitor experience is browser-based

A visitor clicks the chat icon, fills in their name and email, and starts typing. No app installation and no account creation required.

No app to download
Visitor experience is browser-based — no app installation, no account creation required.
Widget anywhere on the page
Position the chat widget anywhere on your webpage; all webchat initiations flow into 360 SMS as incoming messages.
Replies in the chat widget
The visitor sees the agent's response in the chat widget in real time.
Agent · Salesforce

Agent experience is fully inside Salesforce

That single click opens a live chat conversation in the agent's Salesforce inbox instantly. The agent reads and replies from inside CRM.

Same inbox, same workflow
Agent experience is fully inside Salesforce — same inbox, same workflow as every other channel.
Instant CRM conversation
The conversation opens in the agent's Salesforce inbox the moment the visitor starts typing.
Zero middleware
No phone call, no email thread, and no separate dashboard on either side.
Browser-Based Chat Salesforce-Native Agents Zero Middleware

What Makes This Live Chat Integration Work Inside Salesforce

Incoming Trigger
Automated CRM event
SMS History Record
Per-message logging
Record Linking
Automatic Lead and Contact creation
Incoming Trigger — Automated CRM Event

Every Website Chat Triggers a Salesforce Event Automatically

The moment a visitor submits the chat form, an incoming trigger fires in Salesforce. This event is compatible with Salesforce Flow — any automation already running on inbound SMS (lead assignment, queue routing, notifications) applies to webchat without separate configuration. Trigger data includes the visitor's name, email, and first message.

  • Trigger fires on form submit — agents see the conversation in the 360 SMS inbox immediately, with no polling or manual refresh
  • Existing Flow automations built for SMS inbound triggers apply to webchat automatically — no duplicate setup
  • Trigger payload includes visitor name, email, and message content — available for routing rules and conditional logic
Auto CRM Trigger Flow Compatible Instant Agent Alert
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SMS History Record — Per-Message Logging

Every New Webchat Message Logged as a Separate Salesforce Record

Each message in a webchat conversation — incoming and outgoing — creates its own SMS History record in Salesforce. Channel is labeled "WebChat" on every entry. Access the full record from the conversation view by clicking the "i" icon on any message, or navigate directly to the linked record page for complete details including message text, direction, and timestamp.

  • Incoming and outgoing messages are stored as separate records — direction and channel are distinct fields on each entry
  • The "i" icon in the conversation view shows a quick snippet; clicking the hyperlink opens the complete record page
  • No export required — full webchat conversation history is available in Salesforce on the linked Contact, Lead, or Account record
SMS History Records Channel Tracking Full Audit Trail
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Record Linking — Automatic Lead and Contact Creation

Webchat Visitors Linked to Salesforce Records Without Manual Entry

Enable "Create Object and Link Incoming SMS" in SMS Setup → General Settings to activate automatic record creation. When a visitor starts a chat, their name and email are written to SMS History as "End User Name" and "End User Email" — two dedicated fields that can be updated via Salesforce automation during the lead follow-up process. The object to link to (Account and Contact, or Lead) is configurable.

  • First-time visitors (unique phone number) create a new record in the selected object; repeat numbers link to the existing record automatically
  • "End User Name" and "End User Email" fields in SMS History are updatable via Flow or other automation — no manual data entry needed
  • Field customization is available — additional fields can be created in SMS Setup and deployed on the org to capture more visitor data at chat start
Auto Record Creation Lead and Contact Linking Customizable Fields
Learn More
MORE FEATURES
See all features
AI — Built Into Every Webchat Workflow

AI Built Into Your Salesforce Live Chat Integration

Every AI capability runs inside Salesforce — no external platform, no separate configuration. Live chat conversations are handled and summarized automatically, so agents spend time resolving issues rather than reading thread histories.

AI Chatbot for Webchat

The 360 SMS LLM chatbot understands visitor messages, qualifies leads, answers questions, and escalates conversations with full context, automatically logging everything to Salesforce without agent intervention.

LLM Chatbot 24/7 Webchat Handling Auto Lead Qualification
AI Conversation Analysis

AI analyzes webchat sentiment and intent, generating Salesforce summaries that give agents essential context before responding, especially during high-volume periods.

Sentiment Analysis Auto Conversation Summaries Faster Agent Follow-Up
AI-suggested Reply

AI suggests relevant & contextual replies, helping agents respond faster, maintain consistent communication, and personalize one-to-one customer conversations directly within Salesforce.

Contextual Response Meaningful Conversations Faster Replies
Real Time
Engagement
Auto
Salesforce record
linking
15+
Channels in
one app
60K+
Users
worldwide
24/7
Free
support

Add Salesforce Webchat to your messaging stack in minutes — no middleware, no developer.

Native AppExchange install  ·  No developer  ·  No middleware  ·  Auto record linking  ·  24/7 onboarding included

Salesforce Live Chat Is One of 15+ Channel Integrations, All in One App

Same 360 SMS app, same inbox, same features. Add live chat alongside every other channel without starting from scratch.

Explore all channels
SMS RCS WhatsApp Webchat Facebook Messenger Instagram Telegram Line WeChat Email Voice and more

How Webchat Compares to Other Channels in 360 SMS

Feature SMS WhatsApp Webchat
Website Embed — — ✓
No App Required (Visitor) — ✗ ✓
Real-Time Delivery ✓ ✓ ✓
Auto Record Linking ✓ ✓ ✓
SMS History Logging ✓ ✓ ✓
Salesforce Flow Compatible ✓ ✓ ✓
AI Chatbot Support ✓ ✓ ✓
Incoming Trigger ✓ ✓ ✓

Salesforce Webchat for Every Industry

Financial Services
Financial Services

Capture loan, insurance, and advisory inquiries from your website before visitors leave the page. Every chat is routed to the right agent in Salesforce and can trigger automated follow-up sequences — turning a browsing session into a qualified pipeline entry.

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Healthcare
Healthcare

Patients can ask questions, request callbacks, or confirm appointments directly from your website without downloading an app or calling a hotline. Responses are handled by agents inside Salesforce, keeping all communication within your existing CRM workflow.

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Real Estate
Real Estate

Property listing pages can generate buyer and renter inquiries in real time. Webchat conversations are auto-linked to Contact or Lead records in Salesforce — agents follow up with the visitor's full context from the first message, not a cold re-introduction.

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Retail and E-Commerce
Retail and E-Commerce

Handle product questions, order updates, and return requests from your store website in real time. Every webchat exchange is visible on the customer's Salesforce record alongside their purchase history and previous interactions.

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Education
Education

Admissions and enrollment teams can respond to prospective student inquiries from program pages the moment they arrive. Webchat conversations are auto-logged in Salesforce and can trigger assignment to the right advisor without manual routing.

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Technology
Technology

Route inbound product, trial, and demo inquiries from your website directly into Salesforce. Webchat fits into existing lead management flows without additional configuration — new visitors become records the moment they start a chat.

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Nonprofits
Nonprofits

Engage donors, volunteers, and beneficiaries through your website without requiring them to call or email. Every chat is logged in Salesforce and linked to the right Contact or Account record, giving your team a complete engagement history.

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Professional Services
Professional Services

Capture RFP and consultation inquiries from your services pages as they happen. Account managers see the visitor's name, email, and initial message in Salesforce immediately — without waiting for a form submission to be processed manually.

Explore

Set Up Salesforce Live Chat Integration Today — No Middleware Required

Give your team a live chat channel from your website with 360 SMS — without extra tools, extra training, or extra complexity.

Frequently Asked Questions — Salesforce Webchat

What is Salesforce Live Chat Integration with 360 SMS?

Salesforce live chat integration with 360 SMS is a Webchat widget you embed on your website that routes all visitor conversations directly into the 360 SMS inbox inside Salesforce. Agents read and reply from CRM — the visitor sees responses in the widget on your site. No third-party live chat platform is needed.

Does the website visitor need to install anything?

No. Visitors chat through the embedded widget in their browser. They enter their name and email to start the conversation — no app download, no account creation, no plugin required.

How does the incoming trigger work?

When a visitor submits the chat form, an event fires in Salesforce immediately. The trigger is compatible with Salesforce Flow, so any automation you have built for inbound SMS — assignment rules, alerts, campaign enrollment — applies to webchat without extra setup.

How are webchat messages logged in Salesforce?

Every message — sent and received — creates its own SMS History record in Salesforce. Each record stores the message text, direction, channel (labeled "WebChat"), and timestamp. Access records from the "i" icon in the conversation view or from the linked Salesforce record page.

How does Salesforce record creation work for new visitors?

Enable "Create Object and Link Incoming SMS" in SMS Setup → General Settings. From that point, every new visitor (unique phone number) creates a Lead, Contact, or Account record automatically. The object type is configurable. Repeat visitors with the same phone number gets linked to their existing record.

Can I customize what information is collected from chat visitors?

Yes. Name and email are collected by default and written to SMS History. You can create additional fields in the SMS Setup object and deploy them on the org to capture any other information your team needs at the start of each conversation.

Does Webchat work with Salesforce Flow automation?

Yes. The incoming webchat trigger is compatible with Salesforce Flow. Teams that already use Flow for SMS automation — lead routing, queue assignment, notification sequences — can apply those same flows to webchat conversations without building separate logic.

How many channels does 360 SMS support alongside Webchat?

360 SMS supports 15+ channels — SMS, MMS, WhatsApp, RCS, Webchat, Facebook Messenger, Instagram, Telegram, Line, WeChat, Email, Voice, and more — all inside one app, one inbox, and one Salesforce installation.

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Whether you need a 360 SMS demo, a pricing quote, or help with Webchat setup in Salesforce, our team is available 24x7 across the US, UK, AU, and IN.

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Whether you need a 360 SMS demo, a pricing quote, or help with setup in Salesforce, our team is available 24x7 across the US, UK, AU, and IN.

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