Not For Profit

How UNICEF Mexico Scaled WhatsApp Donor Engagement with 360 SMS

UNICEF Mexico, a leading humanitarian organization, leveraged the 360 SMS App within Salesforce to run compliant, scalable WhatsApp messaging for donor and supporter engagement, improving fundraising, operational efficiency, and real-time campaign visibility.

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360 SMS APP has improved the consistency of our WhatsApp sends and helped reduce delivery issues in our ongoing communications. It enables us to activate large-scale campaigns in an agile way, fully aligned with our omnichannel strategy.

Luz Correa | Fundraising Manager

About UNICEF Mexico

Discover how UNICEF Mexico strengthened donor and supporter engagement using WhatsApp messaging within Salesforce. Focused on improving child health, nutrition, education, protection, and emergency response, UNICEF Mexico needed a scalable and compliant way to manage high-volume supporter communication and fundraising outreach.

Industry

Non-Profit Organization

Region

LATAM

Company Size

51-250

Product Used

360 SMS for WhatsApp

The Use Case Delivered for UNICEF Mexico

Find out how UNICEF Mexico streamlined WhatsApp messaging to support fundraising, donor engagement, and awareness campaigns. By integrating 360 SMS with Salesforce and Marketing Cloud, the team centralized campaign execution, automated donor journeys, and gained real-time visibility into supporter responses. This transformation enabled more efficient high-volume campaign management while maintaining compliant and personalized communication with donors.

Key Business Impact and Outcomes

Improved Operational Efficiency

Faster Response Visibility in Salesforce

More Reliable High-Volume Campaign Execution

Stronger Donor and Supporter Engagement

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