Listen to this article

Does Salesforce Have SMS Capabilities? Check This

While communicating with customers using a CRM, SMS is an essential method for sending messages to customers. As a powerful CRM platform, Salesforce can be complemented with numerous applications to help companies maintain effective communication with their prospects and customers. However, does Salesforce have SMS capability?

Thus, the answer is no — Salesforce doesn’t work with SMS in its fundamental version. However, based on the needs of your business, it is possible to activate SMS Salesforce capabilities through various third-party plug-ins or extension tools.

Overview of SMS Salesforce Capabilities

Unlike most CRM solutions, Salesforce does not include a fundamental text messaging feature that allows for sending messages. However, this is possible only with the help of third-party applications. If one wants to engage clients with Salesforce SMS integration, there is a wide selection of applications on Salesforce AppExchange. These apps complement Salesforce’s core functionalities and enable comprehensive SMS handling. The most comprehensive and effective solution in the given area is 360 SMS, the solution for multichannel messaging tuned to specific fields and types of communication, including SMS and more.

360 SMS: A Game-Changer in Salesforce SMS Integrations

If you want to advance your Salesforce SMS integration efforts, 360 SMS can provide the best solution. It’s the #1 native texting app for managing business messages effectively via SMS, WhatsApp, and other platforms.

360 SMS combines perfectly with Salesforce; therefore, all messaging can be done within the CRM without the need to switch between tabs or create data in isolation. In addition to permitting businesses to engage the target market via mass-blasting and personal messaging, the application streamlines the process of managing customers’ communication through automated message dispatch.

Effortless Customer Outreach & Timely Engagement

By leveraging 360 SMS’s automation tools, companies can realize consistent and timely customer connectivity. Thanks to Salesforce workflows, automating SMS communication allows organizations to make sure vital messages, like lead follow-ups or notifications on sales opportunities, are delivered to prospects and customers on time. By taking over manual tasks, this automation ensures that each potential lead or opportunity is accounted for, which can improve lead nurturing and expedite response times.

Enhanced Customer Satisfaction through Real-Time Conversations

Through its use of two-way messaging, 360 SMS facilitates immediate, real-time exchange, simplifying the process of customer support and query management for businesses. By facilitating direct conversations within Salesforce, businesses can provide customers with faster and more personalized service. This promotes the preservation of ongoing and open dialogues, allowing customers to feel they are heard and supported, which can notably enhance satisfaction and customer loyalty.

Sustained Engagement & Nurturing with Drip Campaigns

Nurturing potential customers over an extended period turns out to be seamless when drip campaigns are used. Businesses can stay in touch through the delivery of scheduled, strategic SMS messages that keep potential customers engaged as they move through the purchasing process. Whether it’s a real estate company distributing weekly property updates or a retail business providing seasonal promotions, drip campaigns are there to keep businesses front and center, resulting in sustained engagement and a rise in conversion rates.

Data-Driven Engagement & Tailored Follow-Ups

Tracking links allows businesses to gather deeper insights into how their customers behave by keeping tabs on who clicks on URLs shared through SMS. Businesses can recognize the customers who are interacting with their content at this level of visibility, which leads to more individualized follow-ups and unique messaging. To maximize both the impact and relevance of their messages, businesses need to recognize how recipients interact with them.

Broader Reach Across Multiple Channels

Indeed, Salesforce SMS  integrations using 360 SMS solution lets businesses target customers where they are active and engaging: SMS, WhatsApp, Facebook Messenger, and more. Yet, by managing all communications with Salesforce, companies can deliver an integrated, multi-channel experience without using one application after another. 

This broader reach helps increase the chances of customer engagement and strengthens relationships by meeting customers where they are most comfortable. Also, users can expect around 5X more ROI compared to single-channel marketing.

Risk-Free Communication with Built-In Compliance

Compliance is crucial, and 360 SMS ensures that businesses adhere to regulations like GDPR and TCPA. This way, businesses need not worry about legislation compliance while undertaking an SMS campaign, and they have auditable compliance capabilities at their disposal. Thus, they do not have to worry about possible losses and penalties, avoiding incompliant conversations with their customers.

Streamlined Customer Service with No-Code Chatbots

360 SMS’s no-code chatbots help organizations efficiently engage customers via chat and save time on frequently engaging in similar conversations by providing quick answers or setting up a meeting. Thus, by answering basic questions, the chatbots relieve human employees from dealing with other concerns, thereby increasing the services’ effectiveness. All this results in quicker problem-solving, increased customer satisfaction, and an efficient customer services provider that benefits both the business and its clients.

With these features, companies not only fully utilize their communication processes but also solve important problems such as increasing the number of client interactions, faster response rates, and efficient integration of multiple communication channels.

How 360 SMS Enhances SMS Salesforce Capabilities

Unfortunately, Salesforce does not have a built-in option for SMS functionality, but you can get a much richer application such as 360 SMS, which is more fit for enterprises with more complex needs and customizations. Whether you are running a small business or a large enterprise, 360 SMS can meet your needs while offering different features for example; group messaging, customized messaging, real-time reporting, and so on.

To sum up, 360 SMS can improve the plan of customer engagement by automating processes, tracking all forms and types of communication, and managing all the interactions within Salesforce environments. The versatility of the app means it can target your audience on WhatsApp, Facebook Messenger, and other communication apps.

How Do I Integrate SMS with Salesforce?

Salesforce SMS  integrations can be set up using apps like 360 SMS, which are available on the Salesforce AppExchange. Simply install the app, configure your messaging templates, and start sending and receiving text messages directly within Salesforce. The setup process is straightforward and typically takes less than 10 minutes.

What is the Best SMS App for Salesforce?

You can find several apps on Exchange, but 360 SMS is the #1 Salesforce-native texting solution, offering many out-of-the-box features. It stands out in the crowd due to its exceptional free support, multichannel messaging, no-code automation, and more, making it the best SMS app for businesses looking to scale their communication efforts.

Can Salesforce Send Automated Text Messages?

Yes, Salesforce can send automated text messages when integrated with a third-party app like 360 SMS. The app allows you to set up automation rules through Salesforce workflows, ensuring that texts are sent at the right time based on customer behavior or changes in the CRM records.

Conclusion

Although there is no native feature of SMS on Salesforce, integration can help to meet the complex business need of getting an advanced SMS solution. For anyone in search of something more diverse and flexible, 360 SMS is a full-service platform designed to easily integrate with Salesforce and allow businesses to track, follow, and address all their messaging needs at once.

By utilizing the features in the 360 SMS interface you can optimize your Salesforce SMS integration and provide relevant comms to your customers which will have a positive ROI. From reaching out to a large number of people with the same message, creating one’s automated follow-up messages, or tracking customers’ activity, 360 SMS provides features for improving one’s main message strategies.

Learn how using 360 SMS and raising your communication standards could impact the interactions you have with your customers. Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.