7 Proven Hacks to Maximize ROI with SMS and Salesforce Drip Campaigns

In changing scenarios, businesses must be innovative and adopt new strategies to increase their return on investments and business growth. 

Salesforce SMS and campaigns are two crucial business activities that have enabled them to connect with audiences over their hand-held devices and have meaningful conversations through personalized messaging. So, it is essential to understand every aspect that can contribute to Salesforce SMS and campaign success. 

In this blog, we’ll discuss 7 proven hacks that can change your marketing game, improving the effectiveness of Salesforce texts and campaigns. Get ready to dive into the world of Salesforce SMS and campaigns as we reveal these game-changing strategies that will revolutionize how you engage with your audience and achieve unparalleled marketing success.

Improving Returns for SMS Campaigns and Automated SMS In Salesforce

Tap Into More Interactive SMS Messaging

Polls, quizzes, or surveys in text messages can help you build and strengthen customer relationships. This will help you reap long-term benefits as you can increase your audience base of loyal customers and drive repeat business.

By encouraging recipients to actively engage by responding with their answers or opinions, you boost engagement and gain valuable insights about your audience. This can help you tailor your future messaging and marketing efforts to meet their needs and preferences better.

So consider adding interactive elements to your SMS messages to make them more engaging and informative for your audience.

Switch to Multimedia Messages

Everyone is sending plain text messages to their target audiences. So it is essential to present your brand differently. Interactive and innovative messages can help you stand out in the crowd and get noticed.

You must think beyond plain text messages to strengthen your Salesforce SMS marketing. Make use of images, short videos, and GIFs to make your marketing text messages more compelling and visually appealing to last in the mind of your recipients.

This will help you outclass your competitors and capture the immediate attention of your audiences. 

Incorporate Location-Based Targeting

The way you target your audiences profoundly impacts your Salesforce SMS campaign returns.  Hence, you can’t overlook location-based targeting. Before running a campaign, segment your audiences based on their current or specified locations.

You can run more targeted text campaigns and send hyper-localized offers or promotions. With this kind of approach, you can increase the relevancy of campaign texts, which will help you secure more responses from target audiences.

Run Multi-channel Salesforce Drip Campaign

Following a traditional way of running a Salesforce SMS campaign may not help you achieve what you look forward to. However, a multi-channel Salesforce drip campaign can drastically boost your Salesforce SMS campaign outcomes. With such kind of drip campaigns, you can connect with audiences over different channels, which helps you maximize SMS campaign responses. 

According to TechTarget, businesses using four or more channels see a 300% increase in performance compared to those with single or dual-channel campaigns.

You can add various channels to connect with your prospects rather than using SMS in Salesforce marketing. This allows your audiences to respond over a channel they are most comfortable with.

Send SMS Coupons or Vouchers

One way to boost your conversion rates is to send exclusive discount codes, coupons, or vouchers directly to your customers’ phones through SMS. The time-sensitive or limited quantity nature of these offers creates a sense of urgency and encourages immediate action. This strategy has been proven to drive conversions and increase customer engagement effectively. 

According to Convince & Convert statistics, approximately 93% of shoppers utilize coupons or discount codes at some point during the year.

So, give it a try and discover the outcomes of implementing this approach for improved messaging. 

Entice Audiences with Exclusive and Delightful Offers

One effective way to delight your subscribers is to offer them exclusive perks or surprise deals via SMS. Some great ideas for these perks could include early access to new products, VIP discounts, or personalized rewards tailored specifically to each subscriber. 

When customers feel special, they are more leaned towards repeat purchases which helps you build a loyal following for your brand and also helps you strengthen your customer relationships. 

Try sending out some exclusive offers today and see your response rate soaring.

Pair SMS with Other Channels

One way to leverage SMS is by sending notifications with links to exclusive content or reminders to check their email for special offers. To increase the effectiveness of Salesforce SMS campaigns, try targeting your potential customers over different channels. 

You can make the best out of automated SMS in Salesforce through multi-channel drip campaigns. 

Different channels support different types of messaging, such as WhatsApp support multimedia messaging; you can be more innovative with your Salesforce SMS campaign communications using different messaging formats of unique channels.

Consequently, audiences get more convinced to act, resulting in higher engagement and customer loyalty.

Harness Power of Automated SMS in Salesforce and Salesforce SMS Campaign Text Impactful and Maximize Returns

Salesforce SMS messaging and campaigns provide a powerful opportunity for marketers to enhance their marketing efforts and maximize their return on investment (ROI) when used prudently. But many times, marketers fail to generate the results they want. By implementing the seven proven hacks, marketers can make a remarkable difference in overall outcomes. Personalization, location-based targeting, multi-media messaging, etc. all these tactics discussed in the blog help you elevate your messaging game and Salesforce SMS campaign effectiveness. You can make each text you send more impactful and engaging, which helps you maximize the responses and engagement that every marketer aims for. 

With careful analysis, optimization, and compliance with regulations, Salesforce SMS and campaigns can become a game-changer for marketers seeking outstanding results. Embrace these proven hacks for Salesforce SMS and campaigns, you can elevate your marketing efforts and drive exceptional ROI. Want to unlock the full potential of Salesforce texting and SMS campaigns with advanced features and capabilities for your business? Turn to our experts at care@360smsapp.com or click here to contact us.