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Salesforce MMS for Marketing Cloud

Author
Siddharth Sehgal

21 Sep 2022

MMS for Marketing Cloud

Why limit your business communications to just words in the Salesforce Marketing Cloud when you can use visuals to redefine your marketing cloud communications?

Without a doubt, the marketing cloud has made it feasible for marketers to take their marketing effort to the next using a consolidated view of customer data.

Marketers have enough opportunities to deliver a personalized journey to each customer across every channel.

This makes it easier for them to nurture their relationships with customers by sending the right message at the right time. 

But don’t you want to make the best out of your marketing cloud by tapping into more effective and innovative messaging? 

Probably, it’s the Salesforce MMS for Marketing Cloud you’re missing.

And not only Marketing Cloud, by choosing an ultimate Salesforce MMS integration, but you can also reap Salesforce MMS benefits for your firm.

How to get Salesforce MMS in Marketing Cloud

Email, Marketing Cloud tasks, journey automation — if you’re already running Marketing Cloud Next, you’ve got a solid foundation. But MMS is where things get patchy.

Marketing Cloud Next requires an add-on for MMS, and availability is still limited to the United States. For teams that want to send picture messages, product images, or visual content alongside their campaigns — without waiting on provisioning or geographic restrictions — that’s a real gap.

The 360 SMS Marketing Cloud Add-on fills it. Native MMS support, available right inside your existing Salesforce setup, without the overhead of additional platform dependencies.

Reduce Messaging Cost

Cost is where Marketing Cloud Next’s messaging model gets uncomfortable fast.

Sending through Marketing Cloud Next means working within a consumption-credit system — and MMS draws more heavily from that pool than a plain text send. For teams running visual campaigns at scale, those credits disappear quicker than most finance teams expect when they approved the platform budget.

On top of that, MMS on Marketing Cloud Next requires a separate activation and is currently limited to the United States. If you’re outside the US, or serving audiences across multiple regions, that restriction alone closes the door.

The 360 SMS Add-on runs on a flat subscription. MMS is included — no separate activation, no per-message credit drain, no geography wall. You pay one predictable amount and send what you need.

Send SMS /MMS in Email Journey

Using this Marketing Cloud add-on, you can use multi-media messaging even in your email journey and innovate marketing journeys for your audiences.

The best part is that you don’t even have to pay for 40 MMS when you send one.

This makes Salesforce MMS marketing from Marketing Cloud much more cost-effective, and you can market your business offerings effectively.

Eliminate Dependency on Tasks

Besides, you might agree that you depend on Marketing Cloud ‘Tasks’ and build automation to schedule SMS and MMS.

With the 360 SMS Marketing Cloud add-on, you can eliminate dependency on Tasks and schedule MMS at scale with point-and-click.

Also, you can import MMS templates from the 360 SMS and edit them if required. This helps you compose marketing messages much faster.

Add a Visual Dimension to Your Marketing Content in the Marketing Cloud

 

The 360 SMS Marketing Cloud add-on is an effective solution designed keeping in view the factors that usually bother marketers. This includes cost, convenience, and time frame of Marketing Cloud operations which usually extends due to the use of Tasks. This add-on does not limit your marketing capabilities to emails only in a single email journey.

What makes this add-on more powerful for marketing is you can even send SMS and MMS in the email journey. This way, you can innovate the journeys of your customers with your brand.

This could help you create a lasting impression and enhance your marketing pursuits, adding a visual appeal to your marketing content.

To know more about the 360 SMS Marketing cloud add-on, turn to our experts at care@360smsapp.com or contact us here.

 

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