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Salesforce RCS · Rich Communication Services · Branded Messaging

Salesforce RCS Integration - Branded, Interactive Messaging in Your CRM

360 SMS brings RCS (Rich Communication Services) natively into Salesforce. Send branded messages with images, videos, and tappable buttons - as Rich Cards or scrollable Carousels - directly from CRM records. No middleware. No developer.

★★★★★ 4.9 / 5.0 · 1,200+ AgentExchange reviews · 10+ years
Salesforce RCS Integration
3
RCS Message
Types
10
Max Cards
per Carousel
100MB
Media per
Message
15+
Channels
in One App
60K+
Users
Worldwide
24/7
Free
Support

How Salesforce RCS works - build templates and send rich, interactive messages.

Every part of your Salesforce RCS workflow runs natively - no tab-switching, no external editor, no separate login. Templates are built and stored inside Salesforce, and every message is automatically logged to the right record.

RCS Templates · Salesforce

Build and preview RCS templates inside Salesforce.

Create RCS templates directly from the SMS Template tab - the same tab used for standard SMS, with a dedicated RCS builder added. Select the message type, configure content and media, and see the result in a live mobile preview that shows your verified business name and profile exactly as the recipient will see it.

Three template types
Text, Rich Card, and Carousel - all created from the Salesforce SMS Template tab.
Live mobile preview
Updates in real time as you add content, media, and buttons - before you save.
Show Sample Content
Loads a ready-made example for each message type so you can start in seconds.
Rich Card & Carousel · RCS

Deliver visual, tappable messages recipients see in their native messaging app.

Rich Cards combine a title, description, media file, and interactive buttons into one structured message. Carousels extend this to up to 10 swipeable Rich Cards in a single send - ideal for product lines, multi-step offers, or comparing options. Recipients see formatted, branded content in their default messaging app, not a browser or third-party app.

Rich Card
Images, GIFs, and video up to 100MB alongside a title, description, and card buttons.
Carousel
Up to 10 individually configured Rich Cards - each with its own media, copy, and action buttons.
Interactive buttons
Recipients tap to call, open a URL, or send a quick reply - no typing required.

Salesforce RCS features used by 60K+ teams daily

Every Salesforce RCS feature runs inside your CRM - same records, same reports, same Salesforce automation your team already uses.

RCS Template Builder
Salesforce-native builder
Rich Card & Carousel
Visual, tappable messages
RCS Automation
Salesforce Flow & drips
Personalization
Merge fields & suggestions
RCS Fallback
Auto SMS delivery
RCS TEMPLATE BUILDER - SALESFORCE NATIVE

Build and manage RCS templates natively in Salesforce.

360 SMS adds a dedicated RCS builder inside the SMS Template tab - the same tab used for standard SMS. Choose Text, Rich Card, or Carousel as the message type. A live mobile preview updates as you configure content.

  • Template Name, Object, Folder, and Status fields are shared across all three message types - no duplicate setup
  • The Fix Before Save panel lists every outstanding item - the template cannot be saved until all are resolved
  • Show Sample Content loads a ready-made example for the selected message type to help you start quickly
Salesforce Native Builder Live Preview Three Message Types
Learn More
RICH CARD & CAROUSEL - SALESFORCE RCS

Send visually rich, interactive RCS messages from Salesforce records.

A Rich Card contains a title (up to 200 characters), a description (up to 2,000 characters), a media file up to 100MB, and tappable card buttons. A Carousel extends this to up to 10 individually configured Rich Cards in one scrollable message.

  • Media Height controls how much vertical space the image, GIF, or video occupies on the card
  • Card Buttons support quick replies, dial actions, and URL opens - recipients tap instead of typing
  • Every Carousel card is validated separately - each must have a title, description, and media before the template saves
Rich Card Salesforce Carousel Up to 10 Cards 100MB Media
Learn More
RCS AUTOMATION - SALESFORCE FLOW

Trigger RCS messages from Salesforce Flow - no code required.

Connect RCS to Salesforce Flow and trigger rich message sends on any CRM event - record creation, field change, or stage update. Automated sends use the same templates as manual ones, with merge-field personalization applied at send time.

  • Trigger from any Salesforce object or event - no code, no middleware, no external platform needed
  • Include RCS in multi-step drip campaigns alongside SMS, WhatsApp, and other channels in one sequence
  • Templates used in automation go through the same Fix Before Save validation as manually triggered ones
Salesforce Flow RCS Drip Campaigns Zero-Code Automation
Learn More
PERSONALIZATION & MESSAGE SUGGESTIONS

Personalize every RCS message with Salesforce merge fields and quick replies.

Insert Salesforce merge variables into any RCS template - Text, Rich Card, or Carousel. Each variable resolves to the recipient's record value at send time. Merge fields must stay unformatted: applying bold, italic, or underline to a merge field prevents it from resolving.

  • + Add Variable is available in the Text body and in every Rich Card and Carousel card title and description
  • Message Suggestions (quick reply, dial, URL) appear below Text messages; Card Buttons appear on Rich Card and Carousel cards
  • Bold and italic can be combined; underline must be applied alone - these rules apply in both templates and the Conversation View
Salesforce Merge Fields Message Suggestions Card Buttons
Learn More
RCS FALLBACK

Built-in fallback ensures every RCS message reaches the recipient.

When a recipient's device or number does not support RCS, 360 SMS automatically sends the message as standard SMS from a configured fallback number. Set the fallback per user in SMS Setup → User Config - not a single org-wide setting.

  • Configure the fallback before RCS messaging goes live, so no send fails silently
  • Rich content - media, buttons, and formatting - does not carry over; the recipient receives plain text via SMS
  • Fallback is set per assigned number, giving precise control over which SMS number is used for each user
Per-User Fallback Auto SMS Delivery No Silent Failures
Learn More
MORE FEATURES
Rich Text
Formatting
Template Preview
Before Send
See All Features
AI - BUILT INTO EVERY RCS WORKFLOW

AI that works where your team already works.

Every AI feature runs inside Salesforce - no extra tab, no third-party tool. Agents get smarter replies and less manual work without changing how they work today.

AI Chatbot - Salesforce RCS

The 360 SMS LLM chatbot handles inbound RCS replies automatically. It reads natural language responses, qualifies leads, answers FAQs, and escalates to a human agent with the full conversation context - all auto-logged to Salesforce records.

LLM Chatbot 24/7 RCS Replies Auto Lead Qualification
AI Translation - Salesforce RCS

Author an RCS template once and let AI adapt it for each recipient's language. Translation works across 50+ languages inside Salesforce - your team never switches tools to handle global RCS conversations.

50+ Languages Real-Time RCS Translation
Conversation Analysis - RCS

AI analyzes sentiment and intent from inbound RCS conversations in Salesforce and generates concise summaries - giving agents the context they need to follow up at the right moment, without re-reading every thread.

RCS Sentiment Analysis Auto Conversation Summaries Faster Follow-Ups
3
Template
types
10
Cards per
Carousel
100MB
Media per
message
15+
Channels in
one app
60K+
Users
worldwide
24/7
Free
support

Add Salesforce RCS to your messaging stack in minutes - no middleware, no developer.

Native AgentExchange install  ·  No developer  ·  No middleware  ·  RCS fallback included  ·  24/7 onboarding included

Salesforce RCS is one of the 15+ channel integrations, all in one app.

Same 360 SMS app, same inbox, same features. Add RCS alongside every other channel without starting from scratch.

Explore All Channels

Rest assured - you get all the same features across every channel. Switch channels without rebuilding automations, templates, or workflows.

360 SMS App vs. other Salesforce RCS solutions

See exactly why 60K+ users chose 360 SMS over every other option on AgentExchange.

Most-reviewed SMS apps
1,200+ verified 5-star reviews
ELEMENTS
360 SMS App
SALESFORCE NATIVE · #1 RATED
Others
On AgentExchange
Support Free Paid
Natively Built Yes No
Salesforce Cloud Support All Clouds Limited to 1–2 clouds
Channels 15 Channels Limited to 3–4 channels
RCS Template Types Text, Rich Card, Carousel Limited
RCS Fallback Automatic per user Manual or unavailable
AI Capabilities Yes No
Unified Messaging Console Yes No
GDPR Compliant Yes No

Salesforce RCS by industry

Industry-specific Salesforce RCS workflows, pre-built templates, and proven use cases - ready from day one.

Retail
Retail

Product carousels with images and tap-to-shop buttons, order confirmation Rich Cards, and loyalty program updates - all triggered natively from Salesforce Campaigns.

Explore
Healthcare
Healthcare

Appointment reminder Rich Cards with Confirm/Reschedule quick replies and verified provider branding - HIPAA-compliant, fully inside Salesforce.

Explore
Finance & Banking
Finance & Banking

Rate alert Rich Cards and document request messages with verified sender branding and one-tap response buttons - sent directly from Salesforce records.

Explore
Real Estate
Real Estate

Property showcase Carousels with listing photos, descriptions, and Schedule-a-Visit card buttons - triggered from Salesforce Flow on lead stage change.

Explore
Recruitment
Recruitment

Interview invitation Rich Cards with Confirm/Reschedule quick replies and status update messages - auto-sent on Salesforce opportunity or candidate stage changes.

Explore
Education
Education

Enrollment confirmation Rich Cards, event reminders with rich media, and program update Carousels - sent from Salesforce Campaigns or Flow with merge-field personalization.

Explore
Non-Profit
Non-Profit

Donor drive Rich Cards with media and Donate Now buttons, event announcement Carousels - triggered from Salesforce Campaigns with full delivery tracking.

Explore
Professional Services
Professional Services

Document approval request Rich Cards with quick-reply buttons, meeting confirmation messages with branded sender identity - sent directly from Salesforce records.

Explore

Turn every RCS message into an action — right from Salesforce.

Truly Salesforce-native · One-click install · No middleware · 24/7 onboarding support included

Frequently Asked Questions

Everything you need to know about Salesforce RCS with 360 SMS App

1. What is Salesforce RCS?
2. How do I create an RCS template in Salesforce?
3. What RCS message types does 360 SMS support?
4. Can I send bulk RCS messages from Salesforce?
5. What happens if a recipient's device does not support RCS?
6. Can I automate RCS messages in Salesforce?
7. Is formatting supported in RCS messages?
8. How is the RCS fallback number configured?
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