Advertise Better and for Cheap with Shared Short Codes
Does a high marketing spend leave you sleepless?
Then you’ll be surprised to know that kind of sender identity you choose for your business profoundly impacts your Salesforce marketing returns in the long run.
The keywords would be advertised.
Those keywords would have great recall and become a part of the brand identity.
But this shouldn’t come as much of a surprise.
Whether you’re choosing a long code or short code, you should always consider your goal and purposes for which you will use the sender identity selected.
Particularly in the US, long codes are good for interactive messaging as they are usually 10-digit numbers. Still, they are not ideal for high-volume messaging, as you can only send one message per second.
On the contrary, shortcodes are perfect for marketing and promotions, as you can send a high volume of messages. You can send 100 messages per second or even more with a shortcode.
But do you know there are two types of Salesforce shortcodes dedicated and shared shortcodes?
This may seem counterintuitive, but you can advertise better and more frugally using a shared shortcode.
Here's how shared shortcode helps you Advertise Better
Split the cost
As the name should tell you, multiple users share a shared shortcode.
Thousands or more users use the same shortcode, making it inexpensive for business operations. This splits the cost of maintaining a short code in many ways.
You simply don’t have to bear the cost of acquisition. It’s just you have to pay the cost of renting keywords, which is still cheaper as opposed to other types of shortcodes for sending Salesforce SMS.
Get campaigns off the ground faster
Another factor that makes a shared shortcode a perfect pick for advertising is that you don’t have to invest time in acquiring Salesforce shared shortcodes or waiting for approval.
You can get started with advertising and marketing in minutes using a shared shortcode.
Even more interesting is that you can get all the benefits and recognition of a dedicated Salesforce shortcode at a fraction of the price of a dedicated shortcode.
You can gain the trust of shortcodes at a much lower cost, preventing you from putting a strain on your overall advertising expense. Especially for OOH (Out of House) advertising.
Some Share-worthy Results reported by our Shared Short Code Users
Based on the interviews with our customers using shared shortcodes, we’ve seen some promising results:
Business advertising expenses decreased by 67% thanks to the drop in acquisition cost of shared short codes, which was plugged into running ads.
Advertising turnaround decreased by 53% because of accelerated approval time and marketing operations.
Great app. Works exactly as describedThe SMS functionality is incredibly robust and reliable.
Great app. Definitely would recommend. Especially if you're looking for a HIPAA-compliant texting tool. Very reasonably priced. Support is great too. Super fast and super effective!
DAYNA LATHAM
Verified Review, Excerpted from
AppExchange
Wrapping Up
Reducing business investments and maximizing returns are some of the top priorities for businesses.
You have just seen how easy and inexpensive it is to get a shared shortcode; you can easily start using this to advertise your business without worrying about the approval process and time.
The best part is you can reap the benefits of shortcodes without actually paying off a dedicated shortcode, making it a cost-effective advertising solution.
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