How 360 SMS Closed the Communication Gap for an Online Training Institution and its Students

Communication gaps between a business and prospects can be severely limiting to any business growth. Without effective communication, attracting new leads, resolving customer queries faster, and driving conversions is impossible.

To make business communications effective, it is essential to prioritize convenience for yourself and your prospects- both. 

When communication handling is convenient for a business, it leads to effective and accelerated communications. On the other hand, when communication is done by a firm respecting prospects’ interests and privacy, they are less likely to get annoyed or irritated. 

Consequently, you can expect improved and effective communication, leading to better outcomes. This is something one of our renowned educational institutions witnessed with the help of the 360 SMS app for Salesforce.

This blog will showcase how a renowned educational institution transformed its educational workflows and strengthened its communications with advanced texting capabilities.

Challenges Faced By an Educational Institution without SMS for Salesforce

Amid the COVID-19 pandemic, one of our educational clients took on the responsibility of helping educational institutes transition to online operations for a safer learning environment.

The key challenge was to find an automated SMS app for Salesforce that facilitated seamless communication between students and teachers.

Our client sought a solution that not only enabled communication but also provided in-depth insights and analytics for informed decision-making.

Struggles with Previous Texting Solutions:

Before adopting 360 SMS, the client experimented with various automated texting solutions available in the market.

While these solutions offered bulk messaging capabilities, they lacked the crucial element of insights and analytics, hindering workflow improvement and decision-making. Analytics are extremely crucial these days.

According to the Impact Report, data-centric firms have 23 times more possibilities to acquire new customers.

The absence of add-on features and customization options limited the adaptability of these tools to the client’s specific needs.

Most notably, the inability of students to initiate communication with their teachers was a significant drawback.

Solutions Offered

The client rigorously evaluated 15 automated texting platforms against strict criteria in its quest for the perfect messaging solution. After a comprehensive competency analysis, the standout choice became clear: 360 SMS app for Salesforce. This solution not only met the client’s exacting standards but exceeded them in various aspects.

One of the standout features that captured the client team’s attention was 360 SMS’s Drip Campaigns and iText capabilities. The implementation process was not just seamless but also aligned perfectly with the client’s operational requirements. 360 SMS stands out by offering robust Salesforce nativity, fostering 1-on-1 engagement between students and teachers, and providing extensive customizability for both process builders and automation experts – all within a budget-friendly package.

In essence, 360 SMS emerged as the ideal solution, addressing every facet of the client’s unique needs and presenting a tailored approach to enhance their educational dynamics.

Results after Using 360 SMS for Salesforce

Now, the client relies on 360 SMS to handle all their client communications effortlessly. What’s great about 360 SMS is that it lets users do a lot without getting into the complexities of writing complex codes.

Unlike other solutions that might require intricate coding knowledge, 360SMS is user-friendly. It simplifies the communication process, making it easier for users of all technical levels. This makes operations smoother and ensures that anyone, regardless of technical expertise, can use it effectively.

With 360 SMS in place, the client has made communication a breeze. The simplified interface ensures that managing client interactions is easy and intuitive. This not only boosts productivity but also positions the client as a leader in using technology for efficient and effective client communication.

Since implementing 360 SMS :

Interactive Student-Teacher Communication:

Everyone loves two-way messaging.

According to a ZDNet article, 53% of owners of small businesses and 56% of customers wish to exchange messages more often.

360 SMS has revolutionized the way students and teachers communicate. It’s no longer a one-way street; students can actively engage with their teachers through seamless text messaging for Salesforce, fostering a dynamic and collaborative learning environment.

Personalized Conversations with ‘Sticky Sender’:

The ‘Sticky Sender’ feature has been a game-changer for text messaging for Salesforce, enabling the client to craft highly personalized conversations. By assigning respondents to the right account managers, the institution ensures that interactions are tailored to individual needs, enhancing the overall student experience.

Empowering 1-on-1 Student Conversations:

The implementation of 360 SMS has empowered the client’s team to engage in meaningful, one-on-one conversations with students. This personalized approach allows for efficient filtering of responses and comprehensive tracking of the student journey, ensuring that each student’s unique needs are addressed.

Disturbance-Free Communication with Dark Hour Feature:

The introduction of the Dark Hour feature has addressed a common challenge—ensuring that students are not disturbed by messages at inconvenient times. Educational institutions can now schedule messages based on each student’s time zone, optimizing the timing of communication for enhanced engagement.

Effortless Tracking of Links and Conversations:

360 SMS has simplified the tracking of links and conversations, providing educational institutions with a robust analytics tool. Now, administrators can effortlessly monitor the performance of messages, including insights into how many times students have opened a message.

This helped them to make text messaging for Salesforce more effective. This level of detail enhances strategic decision-making and overall campaign effectiveness.

Wrapping Up

Inefficiencies in communication methods were severely hindering the workflows of a renowned educational institution. Due to this, they were unable to bridge the gap between students and teachers. Apart from this, access to crucial analytics was missing, which was hampering their ability to make informed decisions. Then, after filtering several texting solutions, the client stopped at 360 SMS, and this app changed their communication game entirely. The holistic adoption of SMS for Salesforce through 360 SMS has not only met but exceeded the client’s expectations, delivering transformative outcomes in student engagement and communication efficiency. Are you also looking for a power-packed solution that can be severely transformative for your firm? Reach out to us at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.