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Maximizing Marketing Impact with the Right WeChat Salesforce Integration

Despite using WeChat to target Chinese audiences, are you still struggling for engagement and more leads? Does your WeChat integration with Salesforce for marketing fail to generate the results you envision? 

Well, you are not alone. Many businesses whose one of the target countries is China are struggling with the same issues.

Do you know, according to Semrush, WeChat is the fifth most widely used social networking app in the world?

Therefore, your presence needs to be stronger on this platform to market business offerings impactfully to a large segment of potential audiences. Here, merely opting for WeChat Salesforce integration won’t help. What‘s needed here is the right Salesforce WeChat integration that can offer you write capabilities for effective marketing pursuits that can make an impact. 

Sending and receiving WeChat messages is not the sole requirement that businesses look forward to while looking for WeChat integration with Salesforce for marketing. They expect much more beyond dime-a-dozen capabilities that can help them make marketing more impactful.

While reading this blog, you’ll find out what kind of capabilities marketing teams should get from Salesforce WeChat integration to make marketing operations more successful and rewarding for your business.

Salesforce WeChat Integration for Impactful Marketing

Right WeChat capabilities can be a game changer for marketing pursuits and help teams maximize their marketing impact. Here are some crucial keep abilities listed down. 

WeChat Salesforce integration Offering Scalable WeChat messaging

WeChat holds a vast user base of monthly active users. 

According to Oberlo, the number of WeChat users in China is 827.2 million, which is around 58.9% of the total population.

And to connect with a large segment of WeChat audiences, scalable WeChat messaging is essential. Scalable WeChat messaging allows you to tap into this extensive user base and reach a vast audience quickly.

Not only scalability but the ability to personalize WeChat messages at scale also matters for effective marketing pursuits. ‘Merge fields’ support is the best capability to tailor messages at scale without much effort. If your Salesforce WeChat integration supports ‘Merge fields’ in messages, you can personalize each WeChat marketing message and maximize the impact of marketing messages.

No-code WeChat Surveys and Chatbots

No code WeChat Surveys and chatbots play a crucial role in streamlining marketing operations.

The biggest benefit of no-code WeChat Surveys and Chatbots is cost-effective marketing operations. When you’re marketing your business offerings, you do not have to invest a single penny in a chatbot or survey building. This means you can harness the power of chatbots and WeChat Surveys to improve your marketing pursuits without additional investment.

No-code Decision trees are crucial to setting up Surveys and Chatbots without depending on experts. Any non-coder can deploy WeChat Surveys and Chatbots without coding or technical knowledge. 

You can collect valuable data in a hassle-free and cost-effective manner. This data may include customers’ tastes, preferences, pain points, etc Using this collected data,  you can make more informed decisions in business and refine your marketing strategies.

On the other hand, WeChat chatbots are the perfect solution to mark your availability 24/7 for WeChat customers. This way, you can handle customer responses effectively, which you have generated through your marketing efforts, and maximize your marketing outcome. 

Harnessing the power of no-code surveys and WeChat chatbots, it is easier to connect with your audience meaningfully, you can capture relevant data and serve only relevant content that matters to them, refining your marketing strategies.

Granular Controls over Drip Campaigns

Drip campaigns are one of the powerful tools to make marketing pursuits more effective. But if WeChat drip campaigns provide you with more flexibility and controls, it makes marketing teams even more powerful. Right WeChat Salesforce integration offers granular controls that allow you to manage WeChat drip campaigns better by tweaking them whenever needed. 

Along with WeChat, you can target multiple channels where your customers are present with a single campaign. This helps you drive more engagement and enhance your customer experiences. Further, you get a well-defined UI offering visibility over campaign progress and when a campaign started and stopped. You can trigger another campaign or Survey from the same campaign depending on your requirements for better marketing outcomes.

Faster and Meaningful Peer-to-Peer WeChat Messaging

Marketing is considered effective and successful only when it produces the desired or impressive results. One aspect that leads to effective marketing is the effective handling of customer responses that you have generated through your marketing efforts. For this, you should be equipped to handle incoming inquiries over WeChat effectively.

That’s the reason you need the right capabilities for P2P WeChat texting. This will help you to be nimble and efficient when conversing with your WeChat prospects and customers.

With features like accessible chat history and the ability to generate automated responses that learn from your past conversations, you can manage one-on-one WeChat messaging more effectively and faster. Your audiences do not have to repeat themselves, as you can get the context from previous conversations by checking the chat history. As a result, you can pick up the conversation from where your customer left off.

Well-defined Compliance Mechanism for WeChat

No matter how good your marketing messages are, if you are not ready to send WeChat messages, it can lead to financial penalties instead of good marketing returns.

You can be more flexible and get better control over customer preferences with a well-defined compliance mechanism for WeChat messaging. You can opt-in or opt-out of your audiences based on their preferences so that they can receive only relevant and desired content. This leads to more engagement from customers and loyalty. 

Also, you can keep your WeChat customers engaged by respecting their interests and preferences, which is impossible with blanket opt-in or opt-out. By handling WeChat messaging compliances effectively, you can perform your marketing messaging without any risk of legal actions and risk of financial penalties. 

Boost Marketing Impact and Returns with the Right WeChat Salesforce Integration

Even a small change in your marketing approaches can significantly impact marketing returns. Choosing the right Salesforce WeChat integration gives you various advanced capabilities. This helps you perform your WeChat marketing operations faster and more effectively. The best part is marketing teams can be more innovative with WeChat messaging and find new ways to make their marketing pursuits more impactful. Whether it is about segmentation, data capturing, one-on-one messaging, or any other business operation, you get everything you need to perform WeChat operations successfully. Want to dive deeper into advanced capabilities for Salesforce WeChat? Turn to our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.