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Let’s Make Marketing Results-Driven with 360 SMS

You might agree that a shot in the dark makes you unsure of the final result. In the same way, texting without any proper planning or an approach makes you skeptical about the ultimate outcomes. 

Every firm strives for results when it comes to text marketing, regardless of the ultimate goal. This is why strategic planning is crucial before starting text messaging.

In addition to this, another aspect you should focus on for result-driven text marketing is the best SMS app for Salesforce. 

And this is where 360 SMS comes in. Its robust features help you eliminate gaps in your marketing effectively. 

Today in this blog, we will study how you can make your text marketing result-oriented and what you can do with 360 SMS to refine your marketing.

Improving Marketing with 360 SMS- The Best SMS App for Salesforce

Discover What Captivates Your Users

Text messages hold immense potential to increase revenue flow, but you should use them prudently. 96% of marketers admitted that SMS helped them attract more revenue.

Simply offering generic content to prospects without understanding their preferences can significantly impact your marketing returns. To bridge this gap, businesses can leverage conversational texting to gain sharp insights into customers’ choices and preferences. A simple message with multiple options can effectively gauge their likes and dislikes, allowing for more targeted marketing efforts.

Additionally, no-code surveys make 360 SMS the best texting app on Salesforce that can be utilized to capture feedback on a large scale, providing a deeper understanding of your audience. This not only helps in refining marketing strategies but also ensures that your messaging hits the mark, driving better engagement and higher returns. Embrace these tools to tailor your approach and truly resonate with your customers.

Suspicious About Responses? Offer Prizes and Discounts:

Engaging users effectively can be challenging, especially when asking for their input without offering anything in return. This one-sided approach often leads to low response rates and diminished engagement. To combat this, prizes and discounts should be incorporated as incentives for participation.

Users are naturally drawn to offers and rewards. Providing compelling reasons as to why people should complete surveys or possibly submit feedback can be useful in improving customer engagement. Making a common task into an expectation, like respondents could win a prize or a discount, will increase response rate and excitement. Besides encouraging customers to contribute their thoughts, this concept also helps capture large volumes of information about consumers and their preferences.

Thus, by implementing the incentives in your customer engagement model, you establish a win-win relationship. The customers are valued for their time and efforts in offering their opinions, while the businesses get valuable information to use in decision-making. This win-win dynamic fosters stronger customer relationships and drives business growth.

Extend Your Reach using the Best SMS app for Salesforce, Serve New Products to Customers’ Plates

Marketing is fundamentally about connecting products or services with potential customers. However, casting a wide net without considering audience preferences can lead to inefficient resource allocation. A deep understanding of customer choices is paramount to optimizing marketing efforts using the best texting app on Salesforce.

By pinpointing customer preferences, businesses can strategically target new or improved products to those genuinely interested. This focused approach not only enhances engagement but also ensures that marketing messages resonate effectively. 

Alternatively, adding more elements of the price cut or coupon substantially can also be effective in boosting the overall product appeal. These incentive measures not only stimulate consumers to try the new products but also help make the purchase a pleasant experience to gain their repeat patronage. Thus, constant customer analysis integrated with engaging calls to action forms a very strong marketing tool. It allows for the most extensive coverage as a result of reaching the largest number of consumers in the shortest time possible while likely using the least amount of resources, and it also guarantees the new product is out in the market, and the public is already primed and ready to consume it.

Reward Positive Reviewers and Referrers:

Cultivating appreciation for those customers who want to spend their precious time giving positive feedback and references is crucial in retention. Therefore, for an efficient Salesforce text marketing strategy, it is important to consider the above-outlined customers by offering them special offers. If customers decide to complete certain activities specific to your industry, including writing testimonials/reviews, providing feedback, or recommending friends, family, or colleagues to patronize your products/services, express your gratitude by offering coupon codes, discounts, or any type of reward.

It also takes a positive note to appreciate their efforts and encourage them to extend their loyalty to your brand further. Receiving a gift or a discount from the company in exchange for a positive review or for helping bring in new customers can enhance customer satisfaction. Making customers feel valued by the company leads to recommendations of the specific products and services offered, which leads to increased organic growth and even improvement of the brand’s reputation. Such efforts not only help build community but also ensure customer satisfaction, as happy customers become some of the best marketing tools.

Celebrating Customer Milestones: A Recipe for Loyalty

Rewarding customers is also another viable approach to customer appreciation. An ordinary birthday or anniversary message can turn a customer into a much-appreciated person. Such personalized greetings greatly enhance the relationship that your customers have with your brand.

To elevate these special occasions, consider offering exclusive discounts or limited-time offers. Such gestures obviously show your commitment and, at the same time, encourage the customers to continue to interact with your business. Therefore, by associating your brand with positive and memorable events on those occasions, you become not only a trusted partner but also showcase that you care for your clients. This data empowers you to personalize interactions and ensure that each customer feels recognized and valued. By establishing a system to track and commemorate these important dates, you can transform occasional customers into loyal brand advocates who drive long-term business success.

Conclusion

Blindly sending marketing texts without relevance or personalization can severely impact your returns, distancing marketing reps from their desired outcomes. The 360 SMS- the best texting app on Salesforce, changes the game by offering various ways to engage in conversational and predictive texting. Features like message scheduling and automation enhance your outreach efforts.

Approaches such as managing centralized data and using conversational texting have made it possible to enhance the effectiveness of marketing communication and get a higher return on investment. The 360 SMS app empowers businesses across industries to achieve their marketing goals precisely and efficiently. Ready for result-oriented marketing with SMS?

Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.