SMBs: Stand Out Even More with Personalized Messaging Using the Right Approach and Capabilities 

Are you a small or medium-sized business owner looking forward to getting noticed in the crowded market and increasing your user base?

Well, you need to reconsider how you communicate with your audiences. Do you think your interactions are engaging enough to capture the audience’s attention?

If not, then personalized messaging is something you need to incorporate into your communication strategies. These days customers’ inboxes are often filled with marketing and promotion messages, making it hard for you to capture the audience’s attention.

So, to set yourself apart from the competition, it is essential to make text messages relevant so that they can add value to customers and get noticed in the list of messages.

In this blog post, we will find out why you should care about personalized messaging and discuss some tips and tricks that you can implement to craft perfectly personalized messages.

Before diving into how to personalize text messages in a perfect way, let’s understand why personalized messaging should be top of mind to send SMS from Salesforce. 

Why SMBs Should Send SMS from Salesforce after Personalizing Them 

When customers feel seen and understood, they feel more valued. As a result, they respond and engage more which helps you grow your business. It brings several other advantages to your business which are: 

Build Deeper Connection

Until you don’t connect with your audiences at a deeper level, they are least interested to hear from you. This is because almost every business does the same. 

You have to show them that you care about them and understand their needs and interests, which you can easily do with the help of personalized messaging. 

Whenever you use Salesforce to send SMS, always prioritize personalized messages that resonate with your target audiences. This way, you can connect with them at a deeper level and keep the value proposition of text messages high.

Get Noticed in the Crowd of Competitors

People receive hundreds of messages daily, making it difficult for them to read every message received in their inboxes. Therefore, there are chances that your message will also go unread by customers. 

To ensure that your messages are checked by them whenever you send SMS from Salesforce, personalize your messages. By making your messages relevant to customers’ needs, you can capture their immediate attention and stand out in the crowd of competitors.

Increase Engagement and Loyalty

Customers are never concerned about your business offerings or what you are selling. Instead, they are more interested in hearing what is there for them or how your business offering can help them. 

Whenever you send SMS from Salesforce, create messages that resonate with your target audience. You can easily drive more engagement and conversions with personalized messaging.

According to Statista, 63% of marketers have witnessed an increase in conversion rate due to personalization.

Tips and Tricks to Personalize Messages Perfectly 

If personalized messaging is one of your top concerns, you have got lucky that we are discussing a few tips and tricks that can help you tailor your messages perfectly. 

Know Your Audience First

You should know your customers better to provide anything relevant to your customer’s needs and preferences. A detailed analysis of their behavior will help you a lot to understand their pain points, likes, dislikes, etc.

For detailed analysis, you can run Salesforce SMS Surveys and collect valuable data to understand your customers better. This way, you can tailor your messages to their needs and preferences.

Use ‘Merge fields’ to Personalize and Send SMS from Salesforce

Ensure that your texting app supports the ‘Merge fields’ when using Salesforce to send SMS. You can’t afford to miss this important capability when focusing on personalized messages. 

‘Merge fields’ allow you to personalize messages at scale as you can merge the intended field information in text messages automatically, with saves you time and effort. 

Segment Your Audiences

Messages addressing one kind of problem do not work for different pain points of customers. This is why segmentation of audiences is essential when you send SMS from Salesforce.

You can segment your audiences based on their interest, location, pain points, gender,  designation, etc. This helps you send personalized offers and tap into more targeted messaging. 

According to a Salesforce report, personalized offers from a brand are an expectation by around 52% of customers, which has increased from 49% in 2019. 

You can also segment them based on their past purchases and use personalized Salesforce text messages for cross-selling or upselling. 

In addition, if your customer is viewing a particular product, you can use personalized messaging for remarketing, providing them with exclusive deals and offers. You can also

Make an Impact and Get Noticed Whenever You Send SMS from Salesforce 

In this crowded market where everyone counts on text messaging to connect with their prospects and customers, it is tough to get noticed in inboxes filled with countless Marketing messages. So in the concern of making your marketing messages noticeable,  personalization of messages can help you to a great degree. You can make your text messages more valuable by making them relevant to their needs, desires, or pain points. 

Not only can you connect at a personal level, but also demonstrate that you care for your customers and understand their needs and interests. Implementing the above-stated tips and tricks, you can get into more targeted messaging that helps you drive impressive results.

To get what you need to personalize and send SMS from Salesforce that is perfectly personalized, connect with our experts at care@360smsapp.com or click here to contact us.