How a UK-Based Transportation Firm Used 360 SMS for Reliable Employee Engagement and Tracking 

Does your existing solution make it difficult for you to connect with your employees at scale? Have you already searched for multiple scalable and reliable Salesforce SMS solutions that can accommodate the communication needs of your big-size company? 

Well, the right and scalable solution is one of the most common issues that linger with businesses of all sizes. 

Another big challenge while working with a large number of employees is the inability to track whether the intended information has reached the employees or not. This can lead to communication gaps between owners and employees and lead to delays in business operations.

That’s where 360 SMS emerges as a perfect solution, surpassing various advanced Salesforce SMS solutions for reliable and scalable business interactions. 

In this blog, we will discuss how 360 SMS helped a transportation firm with reliable employee communications and engagement.

We will also discuss what impact 360 SMS made on their transportation business workflows and what outcomes were derived.

Salesforce SMS Integration with 360 SMS Transforming Transportation Firm Communications

A well-known name in global logistics, our client operates as a part of a famous international parcel delivery service company. Based in the United Kingdom, the clients’ firm is seamlessly connected to its parent company’s worldwide network. Dedicated to excellence, the client provides a wide range of logistics services, catering to local and global customers with efficient and reliable solutions.

Challenges:

In navigating the fast-paced logistics world, our client, with its dynamic team of 20,000 members, recognized the need for quick and efficient communication. This became even more crucial as a part of the team transitioned to remote work in response to the challenges posed by the COVID-19 pandemic.

Understanding the diverse nature of its workforce, which included truck drivers who were often on the move and not always tech-savvy, the company sought a communication method that was both convenient and scalable. The goal was not just to send messages but also to ensure high deliverability, reaching every team member effectively.

Adding another layer to the challenge was the need for comprehensive insights. Traditional SMS lacked the visibility to track how many employees received and engaged with embedded URLs in messages. The company aimed to bridge this gap, wanting to understand which employees interacted with the content and how, providing valuable feedback for more targeted and effective communication strategies.

360 SMS Salesforce SMS Integration Solutions

Rapid Messaging Transformation for Remote Work with 360 SMS Solution

In response to the urgent need for the right Salesforce messaging solution after exploring several Salesforce SMS solutions, when our transportation client in the UK shifted to remote work in April 2020, we quickly customized and implemented a solution to fit their specific requirements. With the effectiveness of our Customer Success Management (CSM) team and a smooth 5-minute installation process, the client seamlessly adopted the 360 SMS platform within just 24 hours.

According to a Cybercrew report, SMS marketing is preferred over marketing calls by around one-fourth of UK customers. 

Unlocking Reliable Communication Improving Reach with SMS

In the realm of messaging, SMS emerges as a powerhouse. This includes not only the latest smartphones but also more basic feature phones like flip phones and clamshells. What makes SMS truly versatile is its independence from internet connectivity, ensuring messages are delivered without reliance on active internet plans.

Moreover, SMS boasts a universal presence with pre-installed inboxes on most devices. Its user-friendly interface and distinctive notification alerts contribute to remarkably high open rates. Unlike certain messaging apps that users need to download from mobile app stores, SMS requires no such extra steps. This simplicity means that messages can be effortlessly read by users spanning all age groups, significantly enhancing accessibility and, consequently, ensuring your messages reach their intended audience with utmost reliability. Not only this, it also helps to boost revenue and around 96% of marketers have agreed on this.

Message Blast with Ease from Salesforce

With a robust Salesforce instance in play, our client aimed to effortlessly reach their massive teams. Leveraging the power of ‘SMS from Salesforce Reports,’ they achieved just that! This nifty feature allowed them to scale up, connect, and broadcast messages seamlessly to millions of contacts through their preferred communication channels. Say goodbye to communication barriers and hello to efficient, large-scale messaging!

Trackable Links with 360 SMS

Measure Clicks and Interest: Our trackable links feature became the client’s go-to tool for gauging interest. By tracking click-throughs, they gained valuable insights into the impact of their outbound links.

Interactive Surveys Made Easy: Transforming the way surveys were conducted, the client utilized trackable links to monitor engagement with interactive employee surveys. It’s not just about sending surveys but understanding how employees interact with them!

Outcomes

Reach Across Devices: 360 SMS empowered the client to extend its messages to 8000 additional employees, ensuring communication reached every device. No one was left out, enhancing overall connectivity.

SMS Triumphs Over Email: Witness a remarkable 66% growth in connectivity through SMS compared to traditional email channels. The preferred and effective choice for engagement.

Rapid Setup and Support: Experience the agility of 360 SMS with a lightning-fast 24-hour setup time. Coupled with our responsive support, the client seamlessly integrated SMS into its communication strategy.

Our customer’s experience after using 360 SMS.

“We thought of just trying your product but never looked

back since. It just does the job. We were most impressed by the one-day setup time.

As a supplier, you are the best relationship we have. Your support acts very swiftly, and we want that kind of relationship.”

Salesforce SMS integration with 360 SMS for Improved Connectivity

One of our renowned UK-based clients, an international parcel delivery service company, was finding it difficult to connect reliably with employees and track communications to ensure streamlined business operations. Ultimately, the client ended up with Salesforce SMS integration with 360 SMS for reliable and scalable business communications, drastically changing their business interactions and employee engagement. The overall connectivity with employees improved due to better reach, and communications became even more reliable due to the high open rate of SMS. Are you also looking forward to getting around your unique business challenges with a reliable communication solution? Then look no further than 360 SMS and turn to our expert at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.