Top Salesforce SMS Marketing Platforms: Evaluated

When we talk about customer communication, speed and personalization are the key. That is where SMS marketing within Salesforce comes into play. The right platform will enable you to convert the stagnant CRM records into active conversations and help remind, nurture, and convert leads faster than ever before.

This blog will explore the best SMS marketing platforms that can connect with Salesforce. No matter which field you are in, retail, education, healthcare, or real estate, there is a solution here that will change your message strategy and provide a competitive leaping point to remain continually on top of a message.

We are going to look at why Salesforce SMS marketing is a great option, what features you should check before using it, and which are the best platforms businesses use nowadays.

Table of Contents

• Why Use SMS Marketing with Salesforce?
• Key Features to Look for in a Salesforce SMS Platform
• Top SMS Marketing Platforms for Salesforce
• How Can You Choose the Best SMS Platform for Your Business Needs?

Why Use SMS Marketing with Salesforce?

You already have Salesforce as a command center for customer information, now imagine direct/instant messaging added to it.

Your Salesforce SMS marketing works into your CRM effectively to the point where you can:

• Follow up, send appointment reminders, and manage your effective drip campaigns without lifting a finger.
• Individualize all texts based on CRM attributes such as name, location, or product tastes.
• Monitor interaction to know who clicked, responded, or did not respond so that you know whom to contact in real-time.
• Improve satisfaction by providing customers with quick and friendly methods of communication that do not involve calling or emailing.
• Salesforce and SMS to text in bulk or chat one-on-one surely make a winning combination.

Key Features to Look for in a Salesforce SMS Platform

These are some of the features that actually matter, and a quick check before you purchase or commit to either tool:

• Native Salesforce integration- Removes the need for any third-party middleware and syncing.
• Automated workflows- Automate text through Flows, Process Builder, or fields.
• Two-way messages- Send real-time conversations, not outbound alerts.
• Compliance tools-  Be ready to manage opt-outs, consent, and GDPR/TCPA regulations.
• Template creation– Create customised messages conveniently, through content blocks.
• Mobile-first interface – Your reps should be able to send texts from desktop or mobile seamlessly.

Choose a solution that’s built for scale, yet easy to use for your team.

Top SMS Marketing Platforms for Salesforce

1. 360 SMS APP

360 SMS is not just another Salesforce texting solution—it’s the #1-rated native SMS app built specifically for teams that demand scalability, intelligent automation, and unmatched personalization. With a no-code approach and deep Salesforce integration, AI-powered 360 SMS leads the pack when it comes to powering high-impact customer communication, right inside your CRM.

• Send SMS with a single click from any Salesforce record→ Agents can instantly text Leads, Contacts, or Cases without leaving the CRM.
• Run drip campaigns with AI-powered personalization and automation→ Target customers with smart, behavior-based journeys using predictive AI.
• Multi-language support for global outreach→ Expand your messaging reach across geographies by communicating in local languages.
• Multichannel available: WhatsApp, Click-to-Call, and more→ Seamlessly combine SMS with voice and chat for an omnichannel experience.
• No-code chatbot builder and smart auto-replies→ Automate FAQs, lead qualification, and follow-ups using drag-and-drop tools.
• Highest-rated SMS app on Salesforce AppExchange→ Backed by glowing reviews and trusted by thousands of Salesforce customers.
  

2. Mogli SMS

Mogli is a reliable Salesforce-native SMS app often used in education, nonprofits, and government, thanks to its simplicity, compliance features, and form-building tools.

• 100% native Salesforce integration—no third-party APIs needed→ Everything runs inside Salesforce for smoother workflows and higher data security.
• Bulk messaging, 1-on-1 conversations, and survey capability→ Ideal for campaigns, personalized conversations, and feedback collection.
• Widely used by nonprofits, education, and enterprise orgs→ Tailored solutions and support for sectors with complex communication needs.
• Compatible with Salesforce Visual Flow and Process Builder→ Easily set up automations based on CRM field updates or user actions.
  

3. SMS Magic

SMS Magic is a versatile tool known for its enterprise-ready infrastructure and ability to handle both marketing and operational messages across channels.

• Trusted by global enterprises→ Known for supporting large-scale customer engagement with a proven track record.
• Supports multi-channel communication: SMS, WhatsApp, and more→ Engage prospects and customers across various platforms from one place.
• Advanced lead nurturing with two-way messaging→ Stay connected through the entire buyer journey with intelligent conversations.
• Built-in compliance features (opt-ins, opt-outs, audit logs)→ Meets regional compliance requirements out of the box.

4. Twilio

Twilio is a developer-centric messaging API platform offering maximum flexibility and customization for businesses with technical expertise.

• API-first solution for developers and technical users→ Great for building custom SMS workflows and integrations from scratch.
• Highly scalable with global messaging infrastructure→ Supports businesses that need to reach customers worldwide at any volume.
• Supports MMS, emojis, and rich media→ Create interactive messages that grab attention and boost engagement.
• Flexible usage-based pricing→ Start small and scale as needed without upfront costs.
  

5. Heymarket

Heymarket is designed for collaborative team messaging with built-in productivity tools, real-time notifications, and mobile accessibility.

• Shared inbox for collaborative team messaging→ Multiple team members can view and respond to the same message thread.
• Integrates with Salesforce and other apps like Slack→ Centralizes your communication tools into a single workspace.
• Real-time notifications for fast replies→ Helps teams stay responsive and meet SLA targets.
• Secure, intuitive mobile app for on-the-go messaging→ Perfect for field reps and remote support teams.
  

6. Textline

Textline is built with customer service in mind. It’s great for companies that want to handle support tickets via SMS without overcomplicating things.

• Best suited for customer support and service teams→ Streamlines ticketing processes using SMS as a core channel.
• Includes automation tools and internal notes→ Improve resolution times while enabling agent collaboration.
• Native Salesforce integration available→ Allows direct messaging and updates from within Salesforce.
• Ideal for managing tickets via SMS→ Makes support more accessible and efficient for customers.
  

7. Zingle by Medallia

Zingle is known for bringing AI-driven speed and efficiency to industries like Hospitality and Healthcare, where timing and personalization matter most.

• Uses machine learning for smarter, automated responses→ Predicts needs and serves the right responses automatically.
• Popular in hospitality and healthcare industries→ Commonly used in hotels, clinics, and wellness centers.
• Real-time alerts, response routing, and customer service triggers→ Ensures the right team member responds at the right moment.
• Streamlines guest/patient messaging→ Improves satisfaction through faster, more relevant engagement.

8. Textedly

Textedly is built for simplicity. It’s a go-to solution for small businesses or teams new to SMS marketing looking for a quick start.

• Easy-to-use interface—great for beginners→ No training needed—just import your list and start messaging.
• Upload large contact lists and schedule messages in bulk→ Perfect for event promotions and scheduled blasts.
• Connects to Salesforce using Zapier or APIs→ Integration isn’t native, but it gets the job done with external tools.
• Good fit for basic marketing needs→ Ideal for teams with lightweight SMS requirements.
  

9. ClickSend

ClickSend service does more than SMS, resulting in a comprehensible platform that suits companies that want email, fax, and voice on a single platform.

• Multi-channel platform: SMS, email, voice, and so on→Unify channels to convey messages in places where the audience is most active.
• Allows bulk SMS tracking, delivery, and analytics→Watch the performance of messages and refine campaigns as they go along.
• Salesforce integration can be done through APIs or the middleware→It is most effective when combined with tools, e.g., Zapier or custom connectors.
• Appropriate for campaign outreach and transactional messages→An excellent solution for alerts, confirmations, and promotional use cases.

How Can You Choose the Best SMS Platform for Your Business Needs?

While choosing a Salesforce SMS app, it is essential to consider if the app’s capabilities can accommodate your specific use cases. For example:

• When you are performing large-scale outreach, it is worth finding a solution that scales easily, sending 10,000+ messages without grouping messages or failing.
• In cases where developers are usually busy, it is more convenient to use a no-code platform involving native Salesforce workflows to make automation and chatbot configuration significantly easier.
• If you would like to do more than mere texting, then it is important to use the appropriate platform that offers multi-channel (such as WhatsApp, Facebook, and Instagram) communication through the same console.
• Look for AI supporting drip campaigns so marketing teams can run wiser campaigns according to engagement patterns.
  
• Among departments, real-time analytics and compliance monitoring are the most important to ensure peak performance and be prepared to withstand any audit.

The selection of the Salesforce texting app is not a process of ticking the checklist-it is about finding a solution that can expand as a company grows, streamlines messaging, and helps you achieve actual outcomes from your CRM. Scalability, ease of setup, analytics, support quality, and integration depth should all factor into your decision. 

That’s why many teams choose 360 SMS—it brings all these capabilities together in one native Salesforce solution.

Final Thoughts

There’s no one-size-fits-all SMS solution—but if you’re using Salesforce, the right app can streamline your outreach, boost customer satisfaction, and automate hours of manual work.

Therefore, evaluate your needs, try demos, ask about real use cases, and most importantly, make sure the tool works natively in Salesforce to enhance your overall Salesforce experience, so you’re not dealing with data sync issues or app switching, and end up investing in the wrong app.

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