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How to Improve Salesforce Drip Campaign Efficiency

Undoubtedly, text automation has acquainted us with new and more efficient operational methods, which have always saved us time. The credit goes to The ability of automated conversations that prevent us from manual texting workload.

 A Salesforce drip campaign is one of the perfect examples of meaningful automation.

What if you get to know that this SMS automation can be more rewarding when paired with advanced capabilities.

Yes, you read it right. 360 SMS offers a wide range of advanced keep abilities for performing text operations innovatively. As its every feature is designed to maximize the impact of text operations, its drip SMS campaign capability is no exception.

360 SMS drip campaigns are flexible and innovative, helping you to make the most of your drip campaigns.

In this blog, we will discuss how 360 SMS helps you improve the efficiency of Salesforce drip campaigns and what else you can do to maximize their impact.

Upscaling Salesforce Drip Campaign with 360 SMS

Embed Multiple Channels in a Single Campaign

To improve the overall efficiency of the text message drip campaign in Salesforce, 360 SMS introduced the possibility of multichannel targeting within just one campaign. Users can target multiple channels like SMS, e-mail, WhatsApp, or even social media to create more engaging drip campaigns. This capability ensures that marketers communicate to their audience through several channels that they are most likely to use, hence improving their chances of getting a response.

Thus, engaging with people across multiple communication channels will guarantee that, even if a particular recipient is inclined towards a specific channel, his or her message will reach him or her through another channel. For example, if the message sent in the email does not reach the recipient, then a text in SMS or a message in WhatsApp will surely grab the attention. Aside from wider coverage, it reasserts the message on other platforms to maintain a constant and coherent campaign.

Configure Personalized Drip Campaigns Faster

360 SMS makes it easy to configure personalized text message drip campaign messages, significantly enhancing both speed and effectiveness. After all, 91% of consumers wish to receive SMS from firms. So, every message should make an impact. With features like ‘Merge fields’, users can customize their SMS templates with pertinent details like the recipient’s name or organization name in the interest of delivering relevant messages. Besides, the 360 SMS enables users to categorize these templates in folders so that they can easily locate the templates they need and use them. Another advantage of this feature is its integration with the function of personalizing messages, thus making it easy to set up a drip campaign.

However, rather than creating messages from scratch every time, users can choose from templates and edit them if required, making the setup of a campaign much easier. This also plays a major role in saving time, and it also helps in making a message within the campaign relevant to the person receiving it, thus making a campaign all the more powerful.

Harness the Power Of Advanced Scheduling

With 360 SMS, users can schedule Salesforce text message drip campaigns in a more advanced and flexible manner, moving beyond the basic option of setting messages to be sent on specific dates and times. They can even schedule the message for later with the option of timing it to be sent after a certain number of days, hours, or minutes from a certain event or action or even at a specific time during the day. 

Also, it allows the user to schedule the messages to be sent at some specific times before or after some event, for instance, a reminder to be sent after two hours when someone has an appointment or a thank you message to be sent after five minutes after someone has bought something. Using these advanced scheduling options, the users can develop more relevant and timely drip campaigns, which will enable continuous engagement without disrupting the campaign. This versatility enhances the operations’ effectiveness and reach of its marketing strategies.

Make the Salesforce Drip Campaign Journey More Interesting with Surveys

With 360 SMS, users can enhance their drip SMS campaigns by easily incorporating interactive elements like surveys, questionnaires, and more. This capability allows for a more engaging and dynamic campaign experience. Instead of just sending static messages, users can trigger a survey or questionnaire at any point during the drip campaign.

This also makes the campaign more exciting for the recipients, and on the other hand, it gives great insight and feedback to the users. Through the inclusion of these components, they can help users enhance the level of activity and achieve a greater level of engagement from their target audience, as well as collect important information that may be useful to adapt their campaigns according to the needs and wishes of the consumers.

Automate Actions In the Event of Salesforce Drip Campaign Response

When it comes to 360 SMS, users can set up certain things to happen in an SMS drip campaign, depending on the replies of the recipients. For instance, if a recipient responds to a message, users can configure the campaign in such a way that it terminates the current drip sequence. Additionally, they can configure the system to initiate the next drip sequence tailored to the response immediately. This dynamic adjustment ensures that the communication remains relevant and timely, preventing users from sending unnecessary messages. By allowing such responsive actions, 360 SMS helps users maintain a more engaging and efficient drip campaign, adapting in real-time to the behavior and needs of the recipients.

Use Keyword Filters for Faster Audience segmentation and Campaign Responses

360 SMS provides users with keyword Filters, a powerful tool for streamlining audience segmentation and managing drip SMS campaign responses more efficiently. With Keyword Filters, users can easily categorize incoming messages based on specific keywords or phrases. This feature allows for faster audience segmentation, as it becomes easy to segment audiences and responses effectively.

For instance, users can employ filters to search for specific campaign responses. Depending on the campaign responses, users may benefit from the categorization of responses as it saves time and helps to send faster responses to messages that relate to the particular campaign. Even in terms of monitoring the campaign’s positive responses, keyword filters provide a quick tool to segment responses and follow up on them. In general, this feature increases the agility, efficiency, and productivity in audience segmentation and campaign management in the 360 SMS platform.

Conclusion

A drip SMS campaign is an automation tool for engaging customers and increasing conversion rates, and thus, the efficiency of this strategy needs to be maximized. ‘Through the use of 360 SMS campaigns, marketers can benefit from special features like personalization, promotions scheduling, end-user interactivity, or keywords to filter the audience. This not only contributes to achieving the objectives in terms of time and cost efficiency but also guarantees relevance, timeliness, and interest in the messages sent. As businesses strive to optimize the value they derive from Salesforce drip campaigns by embracing improvement methodologies and advanced technologies, communications can reach new heights of success, hereby improving campaign outcomes. Ready to make an impact with advanced drip campaigns? Reach out to our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.