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Why Marketers Prefer 360 SMS for Instagram in Salesforce

Instagram has grown more than a visual-centric channel, as it also encourages conversations, helps provide customer care, and brings in new customers for businesses. Integrating Instagram into marketing efforts, along with Salesforce, can feel very different from the base of operations. The positive news is that 360 SMS makes it possible to turn that challenge into a benefit for your company. More and more marketing teams are now switching to 360 SMS for streamlined, scalable Salesforce Instagram engagement—and for good reason.

It’s time to look at what is causing this shift and how your marketing team can make the most of this important channel, right from Salesforce.

Do I need coding to connect Instagram to Salesforce?

With 360 SMS, Instagram becomes a fully connected channel inside your CRM—accessible to anyone on your team, not just your developers.

Not at all—if you choose 360 SMS. Unlike many tools that require custom development or third-party middleware, 360 SMS offers a no-code setup for Salesforce Instagram integration. It gets easier for marketers to use chatbots, automate replies to feedback, and create surveys on Instagram, without having to write code, through Salesforce.

When you use 360 SMS, your team can use Instagram in your CRM without heavily relying on developers.

From a Social Channel to a Revenue Engine: Marketing with Salesforce Instagram

It’s the quick responses and constant engagement that make Instagram powerful, but this is not always feasible for marketing automation within Salesforce. It’s then that 360 SMS makes everything better, smoother, and easier.

Here’s how marketing teams are using Instagram for Salesforce to run smarter, faster campaigns:

1. Maximize Campaign Reach Without Adding Workflow Complexity

Marketing usually requires handling a lot of customers, so managing each Instagram DM manually is impractical. You can now use 360 SMS to send bulk Instagram messages to your customers using Salesforce reports, list views, or campaigns. No matter if you’re launching a new product or running a short-lived offer, your team can contact hundreds (or even thousands) of prospects over DMs in a matter of seconds.

Ditch third-party apps. No copy-pasting. Just one-click bulk messaging, all native.

2. Qualify and Engage Instagram Leads Automatically—No Tech Team Needed

Chatbots are the modern marketer’s best friend. But building one usually means involving IT or external vendors—unless you’re using 360 SMS. With its drag-and-drop iText builder, you can create no-code Instagram chatbots that qualify leads, capture preferences, and route conversations in real time.

Whether it’s answering product questions, scheduling demos, or delivering discount codes, your chatbot can keep the conversation going long after your team logs off.

3. Track Every Click and Conversation to Optimize Campaign ROI

Every message counts—and every click tells a story. 360 SMS enables link shortening and click tracking right inside Instagram DMs. That means your team can monitor engagement rates across bulk or automated messages and tweak strategies based on actual user behavior.

From campaign performance to lead scoring, your Instagram insights are now visible on your Salesforce dashboards.

4. Deliver consistent experiences Across Channels for improved Marketing

Why limit your drip campaigns to just emails and SMS? 360 SMS empowers marketing teams to build multi-channel drip sequences that include Instagram for Salesforce. Combine Instagram with WhatsApp, SMS, and Facebook Messenger in one campaign journey—and deliver personalized, timely messaging based on customer behavior.

It’s not just omnichannel—it’s smart, Salesforce-native omnichannel marketing.

5. Drive More Prospects with AI-powered Instagram Conversations 

While bulk messaging drives volume, AI-powered one-on-one replies deliver relevance. 360 SMS suggests smart replies based on conversation history, letting marketers (or SDRs) respond faster and stay on message.

And because it all happens inside the 360 SMS console, every conversation is stored, searchable, and tied to the right Salesforce record.

6. Full Compliance and Message Logging in Salesforce

Worried about message transparency or opt-out handling? Don’t be. 360 SMS logs every Instagram interaction inside Salesforce CRM, ensuring complete visibility for marketing and compliance teams. You get centralized communication history, user preferences, and data security—without sacrificing speed or scale.

Why It’s a Shift, Not Just a Tool

The shift toward 360 SMS is not just about a better messaging app. It’s about giving marketing teams the speed of social media with the structure of Salesforce. It’s about launching campaigns that convert—in real time, at scale, and with full CRM visibility.

And most importantly, it’s about eliminating silos. When you choose 360 SMS for Salesforce Instagram integration, Instagram is no longer an isolated social channel. It becomes a full-fledged lead-gen, engagement, and conversion engine—inside Salesforce.

Still Have Questions? Let’s Cover a Few Quick Ones:

What apps help link Instagram with Salesforce?
Apps like 360 SMS, Social Studio, and Zapier offer varying levels of integration, but 360 SMS offers the most complete, no-code native experience.

Is Instagram integration part of Salesforce Marketing Cloud?
Not directly. Salesforce Marketing Cloud supports some social listening and ad integrations, but for real-time messaging and automation over Instagram DMs, tools like 360 SMS are essential.

How do I get started with Instagram in Salesforce?
It’s pretty simple with 360 SMS. Just install 360 SMS from AppExchange, configure your Instagram Business account, and start messaging—no coding needed.

Final Thoughts

The era of static, one-way campaigns is over. Modern marketing thrives on agility, relevance, and instant connection—and that’s exactly what 360 SMS brings to your Salesforce Instagram integration strategy.

Whether you’re trying to scale outreach, personalize follow-ups, or automate lead capture, 360 SMS turns Instagram into a high-converting marketing channel. And the best part? It’s built for marketers, not developers.

So, if you’re looking to maximize ROI on Instagram without sacrificing the power of Salesforce, now’s the time to make the switch. Let’s make Instagram more powerful with 360 SMS and elevate your Instagram for Salesforce strategy.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.