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Does Salesforce Have a Texting Service? Let’s Explore

In a world where computer and technological advancement has become the order of the day, any business organization is in constant search for a technique that can be used to communicate with the customer. Text messaging has thus grown to be one of the most instantaneous modes of passing information from one individual to the other.

Some businesses that employ Salesforce may ask themselves whether it is possible to integrate this effective CRM to send messages via SMS. The curious thing that springs to mind is: Does Salesforce offer a texting service? In this blog, we will discuss the Salesforce texting service, review native and 3rd-party offerings, and dive into detail on one of the best SMS applications for Salesforce – 360 SMS.

Answer on Salesforce Texting Service

Salesforce, by itself, does not come with a built-in, fully-featured SMS service. While it offers various channels for customer engagement, including email, phone, and social media, SMS is not available out of the box. Nevertheless, Salesforce has allowed users the convenience of third-party apps that help them incorporate and send text from Salesforce.

There are many options for SMS solutions available via the Salesforce AppExchange which is specific to integrating with Salesforce. These apps complement the Salesforce texting feature on the platform, through which users are able to send and receive texts. Still, it’s safe to say that Salesforce lacks native support for SMS — even so, it does support the functionality through integrated applications.

Furthermore, the common platform of Salesforce also allows users with programming backgrounds to develop more specific solutions and send- sms via APIs, however, this takes technical tools and skills. In most companies, texting is most efficiently enabled through an AppExchange solution.

360 SMS: A Powerful Solution to Offer Salesforce Texting Service

Of those available, 360 SMS is arguably the most comprehensive and multifunctional SMS messaging tool for Salesforce users. Its many aspects extend past traditional text messaging and, thus, are perfect for businesses aiming to improve their modes of communication.

Here are some of the key benefits of using 360 SMS for texting within Salesforce:

1. Multi-Channel Communication

Do you know, that 90% of consumers wish brand interactions over multiple channels? 360 SMS goes beyond SMS by offering multi-channel capabilities. Apart from Viber, the app offers the 10 most popular channels to improve your outreach and lead generation pursuits. This enhances the effectiveness of Salesforce texting and provides a more comprehensive communication strategy.

2. No-Code Automation

Automation is a significant benefit of integrating 360 SMS with Salesforce. You can automate text messages based on triggers or specific customer actions without any coding knowledge. This ensures timely communication and boosts customer engagement without requiring a heavy IT investment.

3. Personalized Messaging and AI-Powered Conversations

The ever-fascinating aspect of the 360 SMS app is its one-on-one chat feature that is powered by artificial intelligence. This is advantageous since the app can aid the creation of quick replies to specific customer interactions thus improving the interactions. Sticky Sender makes sure that the same phone number is used in subsequent calls with a customer and makes the conversation familiar to him/her.

4. Bulk Messaging Capabilities

For businesses running large campaigns, 360 SMS offers bulk messaging features that enable users to reach thousands or even millions of recipients at once. This feature integrates seamlessly with Salesforce, allowing you to send bulk texts from custom list views, campaigns, or reports. It significantly enhances the ability to send text from Salesforce, especially for marketing and sales purposes.

5. Compliance and Opt-In Management

360 SMS ensures full compliance with SMS regulations by managing opt-ins and opt-outs at a granular level. You can control messaging preferences by geography, language, or department, ensuring that your business adheres to local regulations while maintaining customer trust.

6. Drip Campaigns and Scheduling

360 SMS also supports multi-channel drip campaigns, allowing users to schedule messages in advance and send text from Salesforce at specific times or intervals. This feature is ideal for nurturing leads over time and improving engagement, all managed from within the Salesforce platform.

7. Link Tracking and Shortening

For marketers, link tracking is essential for measuring campaign effectiveness. With 360 SMS, users can shorten links and track clicks, providing valuable insights into which messages and offers are most engaging to customers.

Addressing Common Questions About Salesforce Texting Features

As you explore texting services in Salesforce, several common questions might arise. Let’s tackle three key questions often asked by users.

1. How do I create an SMS in Salesforce?

To create an SMS in Salesforce, you’ll need an SMS app like 360 SMS or another third-party tool. Once integrated, you can create and send texts directly from your Salesforce interface by navigating to the app, selecting the contacts or leads, and composing your message.

2. Can Salesforce Marketing Cloud send SMS?

Yes, indeed, Salesforce Marketing Cloud does integrate SMS into its service through a Mobile Studio. But with 360 SMS Marketing Cloud add-on, you can simplify your messaging operations and slash texting costs drastically. 

3. What is the best SMS app for Salesforce?

One of the best SMS apps for Salesforce is 360 SMS. It offers a wide range of features, including multi-channel messaging, automation, bulk texting, and detailed compliance management, making it a powerful tool for enhancing the Salesforce texting feature.

Conclusion

Salesforce does not include text messaging as one of its core solutions, but its solutions are very extensible, and people work with third-party apps that allow the creation of texting capabilities. Of them, 360 SMS could be identified as the most suitable one because it helps send SMS from Salesforce and offers a multi-channel solution, AI-based interaction, and guaranteed compliance. If you think about marketing or customer service SMS blasts, or even sales follow-up SMS messages from Salesforce, 360 SMS can help to improve the process.

So, if you’re looking for the right solution to leverage the Salesforce texting feature, 360 SMS might just be the perfect fit. Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.