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Maximizing Business Communication Impact with SMS Templates in Salesforce

Nowadays, multiple game-changing tools are embraced by business owners to perform next-level communications. But, often, the most crucial tools go unnoticed for business operations. And one of the most overlooked tools is the SMS template.

Have you ever spent time brain-racking and crafting perfect messages to send SMS text from Salesforce to your audiences?

If yes, you might have noticed how time-consuming the process is when you have to run urgent campaigns crafting well-defined messages without any human error. Things become even worse when you have time constraints, as it puts you in a strained situation. 

You can’t be as creative as you should be while drafting messages. Consequently, your messages fail to make a substantial impact.

Well, you’re not alone. Many businesses face the same kind of issues.

In this blog, we will discuss how SMS templates can help you maximize the impact of your business communications.

We will also bring to light what kind of capabilities 360 SMS offers concerning SMS templates in Salesforce that can severely transform your business.

Templates for Sending SMS Text from Salesforce

The value of SMS templates is often overlooked when it comes to Salesforce texting. However, it can play a crucial role in maximizing the impact of business communications. Let’s understand how.

Why SMS Templates?

Prep work always paves the way for successful operations. The creation of SMS templates is also prep work for effective Salesforce texting. It is not a last-minute thing that you have to do under pressure.

Consequently, SMS templates are well-crafted and standardized messages created in advance for various business communication purposes. Those are well-thought messages with relevant ‘Merge fields’ added for personalization.

Messaging templates in Salesforce offer several advantages that can help maximize the impact of business communications:

No Typo or Human Errors

Text templates in Salesforce are never created in haste. This is something clearly reflected in the SMS template content when you send SMS from Salesforce to your audiences.

You can witness message content free from typographical errors and inconsistencies. This helps you maintain a professional image and avoid misunderstandings that can take place when a recipient reads your message.

Clarity and Consistency 

Every brand follows some guidelines while communicating with its customers. This may include tone, approach, writing style, etc. Guidelines provide you with a standard framework to follow while sending messages or communicating with your customers. 

When these guidelines are followed, consistency and clarity in messages can be assured, irrespective of who is sending out those messages. Text message templates allow you to stick to those guidelines in messages while drafting them. 

Creative and Engaging Texts

Without brainstorming, it is impossible to be creative. It is a time-consuming process,  and creativity is more important when you have to distribute the same type of information repeatedly.

When there is no time constraint, creativity can be at its peak, and this can be witnessed in the messaging templates in Salesforce. Using those templates, you can tap into more engaging and constructive messaging.

Reduced Vagueness 

Time constraints hamper your ability to think and prevent you from creating impactful and clear content for messaging templates in Salesforce. This makes your text messages unclear. With SMS templates, you can be ready with well-drafted messages.

Consequently, you can make your business communications and messages clearer and easier to understand. This way, you can pave the way for more customer responses, making your messages more engaging by adding clear content and CTA. 

According to the G2 report, CTAs in text marketing messages drive action from 33% of the recipients, and 47% of them end up buying.

Well-Written Information

When things are done in haste, there are high chances of human errors and poorly written information.

While creating SMS templates,  you do not have to deal with last-minute chaos; you can brainstorm and take your time to write SMS templates. Hence, your audiences can easily consume the given content in text messages.

Improper sentences in a text message do not convey your intended information clearly. Also, many times, readers misunderstand and misinterpret the given information, which doesn’t make any impact on readers.  

360 SMS Capabilities to Make the Best Out of Messaging Templates in Salesforce

Folders to Manage Templates

Picture this: you have to run a last-minute campaign, but you are unable to find the right template that you want to use. How frustrating it could be for you, right?

That’s why it is important to find out the desired templates quickly whenever required.

This leads to delays in business operations and restricts users from making the best out of Salesforce SMS templates.

With 360 SMS, you can organize templates in folders; it becomes easy to organize templates and navigate to the required template. Users can organize templates based on the purpose or department they are created for.

For example, users can keep festival and sales templates separately and use them to send text messages faster from Salesforce.

AI-Powered Template Generation

Everyone sends out text messages to their prospect and customers. What matters here is- whether your text messages are good enough to keep your audiences engaged. This makes it crucial for you to keep the creativity level high in your business text messages.

After a certain period of time, human brains get exhausted and start reflecting poorly on creativity. The most challenging part of writing text templates is the lack of creativity while writing the same information differently.

360 SMS allows users to harness the power of AI; users can create countless templates without missing the creativity factor.

Consequently, users can make an impact whenever they send SMS from Salesforce. 

Merge Fields

Prospects and customers need reasons to read your text messages. For this, you must add something relevant and personalized. This is why it is important to build relevancy in your messages and tailor them according to your customers’ journeys, needs, and preferences.

That’s why you should focus on personalization whenever you send SMS from Salesforce. 360 SMS allows you to add ‘Merge fields’ while creating SMS templates and reap the benefits of personalized messaging. This will help with more engaging, personalized, and effective business communications. 

According to Smarter HQ, 72% of customers only interact with personalized marketing texts.

Messaging Templates in Salesforce

SMS understands well the power of SMS templates for business messaging. This is why the app provides users with everything required to make the best out of text templates. When text messages are created instantly, there are higher chances of human errors, ambiguity, unstructured sentences, etc. In return, your business communication fails to make the impact that you envision. So, it’s high time to embrace SMS templates for faster and more impactful communications. Are you ready to witness the power of SMS templates in your business operations? Turn to our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.