360 SMS Doubling the Impact of the Salesforce Drip Campaigns 

Just imagine: You have got a quality business lead, and the chances of lead conversion are extremely high. All you have to do is aggressively keep that lead engaged with your brand without a miss.

You must follow up consistently with that lead to stay on top of the sales game. For this, you need appropriate capabilities to help you perform your business operations effectively without wasting much time. The reason behind doing so is that multiple competitors can compete to win the same lead. The one who is more aggressive with the efforts is more likely to win the deal. 

But what happens next is that you or your team somehow missed following up with that lead due to workload.

Consequences?

You missed the new business opportunity. Surely, this is not something that any business owner would want to witness. 

This is just one instance that can happen due to a lack of right texting-related capabilities. In the above scenario, the Salesforce drip campaign can be your reliable and perfect capability to battle missed follow-ups. This is the kind of capability you can easily expect with the best SMS app for Salesforce, like 360 SMS.

In this blog, we will discuss different types of problems you can tackle with the help of an advanced Drip campaign in Salesforce. We’ll also discuss the difference 360 SMS drip campaigns can make to your business operations. But before anything, I’d also like to familiarize you with the advanced drip campaign capability offered by 360 SMS. 

What makes 360 SMS Salesforce Drip Campaign Advanced?

Have you ever thought about what makes a Salesforce drip campaign advanced?

It’s the unique capabilities it offers and how it transforms the traditional way of performing a business operation. 

With other drip campaign capabilities, companies’ biggest struggle is driving responses and engagement. The users may also witness a lack of flexibility and controls, which restricts them from being innovative with their  SMS campaigns. More importantly, gaining valuable insights into campaign progress is also a real struggle that restricts users from making the best out of a drip campaign in Salesforce.

However,  with 360 SMS drip campaigns, the scenario is entirely different. It provides you with everything you need to drive more customer responses and engagement. 

360 SMS drip campaigns allow you to target multiple channels through a single campaign. And if required, you can even target emails in the same campaign. Targeting different channels effectively with this capability becomes a cakewalk. Also, customers get the flexibility to respond over their favorite channels, which helps to increase customer responses. 

Plus, 360 SMS drip campaigns allow you to be more innovative while running your drip campaigns. Whether you want to divert the conversation in another direction by aborting the current drip campaign and starting a new campaign or want to trigger a survey during the current drip campaign, 360 SMS allows you to do that to make your campaigns more engaging and impactful. 

The best part about 360 SMS campaigns is you get a well-defined user interface when a campaign started, stopped, or at which campaign stage a customer is. As a result, you can plan your next steps more strategically and improve your campaign results.

Unleashing the Potential of Drip Campaigns in Salesforce

Automate Time-Sensitive Conversations

When things are done manually, there is a complete dependency on employees. In such operations where dependency on human resources is high, the chances of human errors are also high. Besides this, crucial business communications, whether about follow-ups or customer engagement, lack consistency. This adversely affects sales numbers also.

According to the IRC solution, only 2% of sales happen over the first point of contact.

With 360 SMS, users can schedule SMS by defining the offset by minutes, hours, or days.  This helps to send messages at a definite time or day without keeping track of messages that need to go out. This will also help you reduce the chances of missed follow-ups. Users can send time-sensitive messages timely. 

Tailor Interactions for Maximum Impact

We all know that one size doesn’t fit all. Similarly, one generic message cannot work for all segments of target audiences. Customers hardly respond if messages are irrelevant to prospects and don’t add value to them. This is why personalization is crucial.

According to the Dynamic Yield article, 95% of marketers align with the power of personalization.

By harnessing the power of ‘Merge Fields’ in 360 SMS, users can send personalized texts while running drip campaigns. They can even select SMS templates to configure personalized campaigns faster at scale, as 360 SMS supports Merge Fields in templates, too. This way, users can deliver personalized messages that are more likely to capture their audience’s attention, leading to higher engagement and conversion rates.

Improve Presence over Different Channels

Just imagine: You’re reaching a customer for a response over a channel he hardly uses. 

Will your customer respond? Obviously No. 

You can’t afford to rely on guesswork waiting for customers to respond. This will cause you a loss of money, effort, and time. Delivering a consistent experience across different channels is the biggest problem without embracing a multichannel approach.

With 360 SMS, users can prepare themselves for a robust multi-channel engagement strategy. This is what makes 360 SMS the best SMS app for Salesforce when it comes to multi-channel apps.

Targeting and maintaining presence over channels like SMS, emails, and messaging channels like WhatsApp, Viber, etc., can never be an issue. Users can deliver messages over different channels, maintaining a sync between each message.

Convert More By Stay on Top of the Engagement Game 

Lead nurturing requires a lot of effort. To win the lead nurturing game, consistency is the key. This is something difficult to maintain when employees are overloaded with work. This is why a powerful automation capability should always be in the game to take the lead and free agents from manual work. 

Effective lead nurturing is all about consistency. With a 360 SMS solution, users can ensure that conversations keep flowing consistently without any manual effort. You can plant texts at different time gaps. With this scheduled series of messages, users can keep nudging their potential customers without a miss and stay on top of the engagement game for more conversions. That’s the power of choosing the best SMS app for Salesforce.

Redefining the Drip Campaign in Salesforce with 360 SMS

Automation in business has become one of the prime requirements. The more effective your automation capability is, the more innovative you can be with your business operations. 360 SMS Salesforce drip campaigns offer unique advantages to users that help them drive more responses, engagement, and conversions. More importantly, users can be innovative with their SMS campaigns with the help of the different flexibilities offered by 360 SMS. 

Looking forward to reap the benefits of advanced drip campaigns for your business? Get in touch with our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.