Listen to this article

Want to Maximize Facebook Salesforce Integration with Powerful Automation? Check This

When we consider integrating any communication channel into Salesforce, we are often concerned about the capabilities we will gain for communicating using that channel.

With advanced functionalities, it becomes easy to transform ordinary interactions into extraordinary ones through innovation. Not only can users be more efficient while using that channel, but they can also tap into more effective business interactions.

No matter which channel we are considering integrating into Salesforce, these concerns are natural. If we talk about the number one social media channel, Facebook, obviously, anyone would look forward to the best capabilities when opting for Facebook Salesforce integration.

This is where 360 SMS can easily fit the bill. As we have already discussed what 360 SMS offers for Facebook Messenger integration in Salesforce, today we are going to discuss specifically automation capabilities for Facebook Messenger. 

360 SMS Facebook Salesforce Integration Empowering Automation

Automating a Sequence of Messages on Different Channels

Drip campaigns are among the most powerful message automation tools, allowing you to schedule a series of messages at different intervals to connect meaningfully with your audience. However, with 360 SMS, Facebook drip campaigns become even more powerful. This integration allows you to expand your presence across different channels while running Facebook drip campaigns, targeting multiple channels within the same campaign, including emails. By combining these channels, you can create a more cohesive and far-reaching marketing strategy that ensures your message gets to your audience through their preferred medium.

What’s more interesting is that text message scheduling is not limited to specific dates and times. 360 SMS in Salesforce for FB Messenger allows you to schedule messages by the offset of minutes, hours, and days.

This added flexibility ensures that your messages are delivered at the most effective times, maximizing engagement and making your communication efforts more impactful and efficient. By using 360 SMS, you will create more advanced and efficient drip campaigns that would give your business the biggest advantages and increase conversion rates, using the opportunity of multi-channel automated sending of messages. This integration works to improve the efficiency of your campaigns as well as to reduce the amount of time that you need to spend on managing complicated communication initiatives, thus increasing your audience base and its impact.

Facebook Salesforce Integration Facilitating No-code Facebook Chatbots

Another robust example of automation that drives employee efficiency is chatbots. In many areas, users can deploy chatbots and automate most of their crucial Facebook conversations. That’s why there are more than 300000 Facebook chatbots that interact with people daily. For example, you can set up chatbots to automate the lead qualification process. They can ask certain questions to figure out if the incoming lead is appropriate or not. Apart from this, you can set up chat whats to answer FAQs and reduce your workload.

The best part about using Salesforce for FB Messenger within the 360 SMS platform is the availability of no-code chatbots. This means that users can simply create Facebook chatbots for different uses without having to even write a single line of code or spend a lot of money on the development of these tools. These no-code chatbots are easy to use and very flexible, meaning that businesses can easily use them to put in place automation tools that will not require much of an investment to acquire. With these chatbots, organizations can efficiently automate their functions, reduce expenses and technical complications in customer engagement, and increase productivity. This integration helps businesses fully leverage automation capabilities to free their teams and increase organizational productivity and outcomes.

Auto-generated Responses for Facebook P2P Texting

The most used messaging routine is one-on-one Facebook messaging.

Whether it is about resolving customer queries or clearing their doubts about products and services, people often want to chat. 360 SMS offers some level of automation while conversing one-on-one with the audience over Facebook.

In the case of person-to-person (P2P) texting, 360 SMS Facebook Messenger integration in Salesforce offers auto-responses, thus making it easy to handle individual customers. These auto-generated responses can be used in their essence or modified in accordance with certain situations or customers’ requests. Apart from saving time, this capability also provides consistent and timely replies, thus enhancing responsiveness and customer experience. When incorporated into the Facebook messaging communication process, companies can easily handle the customers’ questions, give prompt responses, and enhance the relationship with their customers without sacrificing the interaction or quality of the messages sent. In this way, it is possible to identify patterns and factors that are important for customer service and achieve greater efficiency in companies’ interactions on social media, which in turn leads to increased customer satisfaction and loyalty.

Triggered Messaging for Complex Facebook Messaging Automation

Apart from easy point-and-click automation, users can also use standard Salesforce automation by configuring criteria. 

This flexibility allows users to set up automated actions based on predefined conditions within Salesforce.

For instance, users can configure criteria to trigger an immediate response when a new message is received on Facebook. This could involve setting up workflows or flows in Salesforce to detect incoming messages, evaluate certain parameters (like message content or sender details), and then automatically send a predefined response.

By using Salesforce’s robust automation tools, businesses can automate responses more intelligently and efficiently. This not only facilitates immediate responses to customers’ inquiries but also assists seize opportunities right away. It allows users to manage their customer service efficiently on Facebook, increases overall responsiveness, and improves the customer experience further.

Elevating Facebook Salesforce integration with 360 SMS

A variety of powerful automation features that 360 SMS Facebook Messenger integration in Salesforce offers allow users to save more time and effort. Users can reap different benefits using different automation routines, whether it is about automated series of messages or response generation automation while chatting with audiences. Users can be more efficient and effective while managing Salesforce Facebook operations and interactions. This helps them to unlock more productivity by saving a lot of time. Ready to fuel your operations in Salesforce for FB Messenger with powerful automation? Reach out to our experts at care@360smsapp.com or click here to contact us. 

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.