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Can Salesforce Marketing Cloud Send SMS and WhatsApp?

In today’s competitive business environment, personalized and real-time communication has become a cornerstone of customer engagement. Whether it’s SMS or WhatsApp messaging, companies need effective ways to reach their audience across multiple channels. Salesforce Marketing Cloud (SFMC) is a powerful platform that enables businesses to deliver personalized content through email, SMS, and now even WhatsApp. But if you’ve been wondering whether Salesforce Marketing Cloud can send SMS or if is it possible to use Marketing Cloud WhatsApp, this blog will provide clarity.

We’ll explore SFMC’s SMS capabilities, discuss its integration with WhatsApp, and highlight how 360 SMS Marketing Cloud integration takes multi-channel communication to the next level.

Can Salesforce Marketing Cloud Send SMS?

The short answer is yes—Salesforce Marketing Cloud can send SMS messages using its native Mobile Studio. Mobile Studio allows marketers to create and automate SMS campaigns, sending personalized text messages to customers based on data stored in Salesforce. This is ideal for sending appointment reminders, marketing promotions, or transactional updates.

However, it’s worth noting that the cost of SMS campaigns can add up depending on the volume of messages and the regions you’re targeting. Every SMS received/sent costs a certain price depending on geographical location or provider. This is where using 360 SMS Marketing Cloud integration offers businesses a better and less expensive solution to SMS marketing than using SFMC’s Mobile Studio natively.

What About Salesforce Marketing Cloud WhatsApp?

Whereas SMS is now an essential and differentiator business communication tool, companies now rely on and expand customer connections on WhatsApp. One of the most widely used communication applications in the world today through the provision of real-time messaging for more than two billion users. While supporting two-way communications that incorporate images as well as video Claro and interactive buttons.

While SMS is a native feature of the platform, the same cannot be said of WhatsApp as a marketing platform for the Salesforce Marketing Cloud. Fortunately, they can use a third-party tool known as 360 SMS, through which companies can send WhatsApp messages directly to consumers within the platform of the SFMC.

Marketing Cloud WhatsApp Integration with 360 SMS

360 SMS provides a whole solution that changes how businesses send SMS and WhatsApp messages within the context of SFMC. Here’s how this integration enhances Marketing Cloud operations:

1. Faster Message Composition and Personalization

Using 360 SMS, a user can type the messages and print or draft the message for both the SMS and the WhatsApp. By integrating, the user is able to take any number of messages along with any custom field values from Salesforce and import, edit, and merge them, it becomes very easy for the user to send highly relevant messages. This significantly reduces the amount of time one may take to compose the message, especially in large campaigns.

2. Repurpose Data for Mobile-First Campaigns

Another remarkable feature arising from the integration is data import and reusability from any data marketing source. Marketing data that businesses have can be used to create mobile-centered campaigns for WhatsApp and SMS marketing. This helps in keeping a consistent theme while allowing more efficient utilization of the available data for improved customer outreach.

3. Enhanced Drag-and-Drop Functionality

And it offers great drag-and-drop capabilities to SFMC making the crafting of messaging workflows in the marketing cloud even easier. Regardless of whether they are to be used in sending SMS or in WhatsApp, customers can easily map out the customer journey with no need for a complex setup to make sure that the campaign will run smoothly.

4. Streamlined Journey Builder Operations

With 360 SMS integration, users are saved from the strenuous processes that are normally performed in SFMC’s Journey Builder. Its point-and-click concept for designing enables one to set up SMS and WA instances to flow seamlessly into production processes without a programmer in sight. This greatly enhances accessibility and strongly enhances viewer convenience, enabling marketers to professionally center on strategy as opposed to troublesome and time-consuming setups.

5. Seamless Multi-Channel Automation

By integrating 360 SMS, there is easier and more efficient handling of SMS and Salesforce Marketing Cloud WhatsApp messages in SFMC. The customers can set up multichannel messaging campaigns that deliver a personalized message of a customer through such platforms as SMS and even WhatsApp to help them increase conversion rates across various consumer touch points.

To recap, 360 SMS Marketing Cloud integration not only offers businesses an affordable SMS solution, but also changes the way they use WhatsApp in SFMC by helping them to compose messages in a shorter time, using data in a more effective way, and automating the process. 

Now, to ensure a deep and comprehensive understanding of SMS and WhatsApp in Salesforce, let’s dive deeper through some questions.

1. How to send WhatsApp from the Marketing Cloud?

In order to send messages to WhatsApp users from the SFMC platform, one will require a third-party tool, 360 SMS. Once integrated, it can also leverage the SFMC journey builder to kick off automated messaging using WhatsApp with the customers.

2. Can Salesforce connect to WhatsApp?

Yes, Salesforce allows the integration of WhatsApp with third-party apps on Appexchange like 360 SMS. With its multichannel, users can send and receive WhatsApp messages and also send messages on 9 other channels.

3. Can you send marketing messages via WhatsApp?

However, here are some of the marketing templates permitting to sending of messages with the help of WhatsApp that have been previously approved by the WhatsApp administrators. However the customer has to opt-in to be communicated via the platform, and the user has to adhere to WhatsApp Business guidelines.

Conclusion

In general, the renewal of SMS marketing communication in Salesforce Marketing Cloud can be controlled organically with the assistance of various tools in Mobile Studio; nonetheless, for organizations that are keen to find an ideal and efficient solution implementing 360 SMS brings certain advantages. Moreover, Marketing Cloud WhatsApp integration is possible with tools like 360 SMS, allowing companies to leverage WhatsApp’s rich media capabilities and personalized communication to enhance customer engagement. Whether you’re focusing on SMS or WhatsApp, 360 SMS ensures you have a unified, efficient, and scalable messaging solution within SFMC.

By integrating both SMS and Salesforce Marketing Cloud WhatsApp, businesses can effectively manage multi-channel communication, reduce costs, and deliver personalized experiences that drive customer loyalty and satisfaction. Want to experience the magic of SMS or WhatsApp in the Marketing cloud? Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.