Supercharge Salesforce Digital Engagement for Business Growth

Let’s be honest, keeping up with customers in today’s crazy-fast digital world is a challenge.  Businesses are constantly looking for an edge, something that helps them really connect with their audience and, you know, actually grow. Salesforce is a big name in the CRM game, and their Digital Engagement tool is a powerful way to connect with customers across all sorts of digital channels – think messaging apps, social media, the whole shebang.  It’s a great starting point, but we all know that “good” isn’t always “good enough,” right?  There’s always room for improvement. So, in this post, we’re going to break down what Salesforce Digital Engagement is all about, what it can do, and, more importantly, how we can supercharge it with DEOS to unlock its full potential and drive some impressive business results.  Let’s get into it!

What is Included in Salesforce Digital Engagement?

Digital Engagement is majorly compatible with Service Cloud and transforms how businesses handle interactions with customers through different channels. Salesforce Service Cloud Digital Engagement helps businesses exchange messages through different channels and use other services. Multiple service methods including chatbots and live chat supplement real-time support so businesses can help customers immediately and improve their service.

Digital Engagement Messaging in Salesforce allows users to find all their customer contact data in one place for better service delivery. When communication flows into Salesforce, it benefits relationship building and service enhancement.

Even though Digital Engagement brings strong results, you need to evaluate if it covers everything your business needs. This is where Digital Engagement on Steroids (DEOS) comes in which turns engagement strategies into better returns.

Elevate Your Digital Engagement Strategies with DEOS

To unlock the true potential of Digital Engagement messaging in Salesforce, businesses must address its inherent limitations. DEOS (Digital Engagement on Steroids) offers advanced features and functionalities that not only solve existing challenges but also create new possibilities for growth.

Don’t Wait for your Customer to Text First

The biggest issue with Salesforce Digital Engagement is its lack of message initiation without waiting for customers. DEOS allows companies to solve this problem by initiating communications with their customers through SMS, email, and WhatsApp. Companies can reach out first to customers before they contact them which increases the number of conversion opportunities and deepens customer relationships.

Let Complex Automation No Longer Survive in the Game

For businesses that feel restricted due to Process Builder for automation while using Digital Engagement messaging in Salesforce, DEOS opens multiple ways for automation. DEOS offers point-and-click and no-code tools to build chatbots and surveys within the Salesforce environment. In addition, they can automate messages through Workflow, Flows, APEX classes, or APIs.  

Easy workflow automation shortens the time, and IT support requirements, and allows implementations to happen more rapidly. This DEOS for businesses allows optimization of their service processes which results in timely and meaningful customer engagements.

Supercharge Customer Engagement Across Multiple Salesforce Clouds

The DEOS platform no longer restricts you to the Salesforce Service Cloud Digital Engagement and operates with multiple Salesforce Clouds. This includes Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. With DEOS:

• The Sales Cloud allows users to enhance their engagement process through advanced tools that enable meaningful lead contacts and systematic follow-ups resulting in improved conversion rates.
• Your organization can deliver top-class customer service through simplified workflow processes while utilizing proactive messages and superior channel management capabilities in Salesforce Service Cloud Digital Engagement.
• Marketing Cloud allows users to launch multi-channel promotional campaigns with tailored messaging that drives more customer engagement and improved financial returns.
• The marketing automation strategy in Pardot can achieve better results through the integration of SMS campaigns and surveys alongside advanced drip campaign functionality.

By leveraging DEOS across these clouds, businesses can create a unified and impactful customer experience.

On-the-go Engagement with Mobile Compatibility

DEOS benefits Salesforce Digital Engagement customers by giving them access to both Digital Engagement tools and 360 SMS messaging features through the Salesforce Mobile app. The DEOS platform allows your team to manage communications with SMS messaging capabilities, chatbots, and many more features that allow them to be more productive while employees are outside the office.

Bulk Messaging Made Easy

The bulk messaging function in Digital Engagement is limited because it allows reaching only 200–300 records through Process Builder. Businesses can easily reach thousands of customers all at once using DEOS because this system removes the restrictions of sending bulk messages to just 200–300 records. The feature provides tremendous value when executing campaigns, relaying information, and connecting with mass audiences while streamlining operation processes.

Superior Support and Seamless Setup

The standard setup process for Digital Engagement is often complex and time-consuming, requiring support from Salesforce’s team. With DEOS, the setup process is significantly simplified, allowing businesses to go live in less than a week. Additionally, DEOS offers comprehensive support through multiple channels, ensuring faster resolution times and a better user experience.

Transitioning to Greater Possibilities with DEOS

By addressing the limitations of Digital Engagement in Salesforce, DEOS empowers businesses to engage customers more effectively, improve operational efficiency, and achieve measurable results. Whether it’s initiating conversations, leveraging bulk messaging, or enhancing mobile capabilities, DEOS proves to be a game-changer in digital engagement.

Answering Some Common Questions

Now, let’s take a closer look at some common questions about Digital Engagement to wrap up this deep dive.

What is Digital Engagement?

Digital engagement refers to the process of interacting with customers across digital channels like SMS, email, chat, and social media. It aims to deliver seamless, personalized experiences that build trust and foster long-term relationships.

How to Set Up Digital Engagement in Salesforce?

To set up Digital Engagement in Salesforce, businesses must configure their communication channels, integrate with other Salesforce tools like Service Cloud, and customize workflows and automation for effective engagement.

What Are the Limitations of Digital Engagement in Salesforce?

Limitations include restricted bulk messaging, complex setup processes, and limited outbound messaging capabilities. These can be addressed by leveraging tools like DEOS to enhance its functionality.

Final Thoughts

Salesforce Digital Engagement is a robust solution for managing customer interactions across digital channels. However, by addressing its limitations with DEOS, businesses can unlock new opportunities for growth, efficiency, and engagement. Whether you’re looking to improve your outreach, streamline workflows, or enhance customer satisfaction, DEOS provides the tools to truly supercharge your digital engagement strategy.