Increase clickthroughs for links Shorten, brand, and Track URLs with your Custom Domain
Increase trust, and you'll automatically get more clicks on every URL you send.
Would you like to click an incoming URL whose sender identity is questionable?
Probably not.
People are more likely to click on the URLs they trust or easily recognizable.
Links that do not reflect their identity seem suspicious to prospects and customers, and the chances are high that they will ignore them without even clicking on them.
Another reason people avoid clicking a URL is public URL shorteners. When every brand uses the same kind of URL shortening services, it won’t set the brand apart and creates trust issues in people.
Mobile carriers like AT &T and T-mobile have started marking public URL shorteners as spam.
So, to help our customers to strengthen their brand recall and stay compliant even if they are sending short URLs, we provide link tracking in 360 SMS.
Here's How you Can Increase Trust and Click-Throughs
Use 360 SMS URL Shortener
Understanding the changing URL compliance requirements, we provide our users with a generic domain called MINIS.ms. for link shortening.
This helps our users to cut back on the use of public URL shorteners like Bit.ly and TinyURL and steer clear of spam-folders while sending auto-shortened URLs through text messages.
This is how you and your teams can instill trust in customers and increase click rates for every URL you send.
Use Custom Branded Links Instead of Non-Branded Ones
Non-branded links do not reflect your brand identity. As a result, recipients can’t tell if the link is from a trustworthy source.
Besides, no matter how many links with a generic domain you send, it won’t help you with brand recall.
But the scenario is different with branded URLs. Every time you send an on-brand URL, you can expect a better click-through rate.
This is because people trust your brand. And they are more likely to click without any suspicion when they see your brand name in the URL.
So, we allow you and your teams to use your own custom branded domain for link shortening. Thus, you can customize your URLs and see the click rate improve.
Track URLs for the Next Step
While sending links, click-through is a crucial aspect that helps you gauge a user’s interest. Track click-through for every link you send and plan your next step.
For Example,
If you’re sending an on-brand payment URL, you can follow up with those who didn’t click on the payment URL.
More importantly, you can add the urchin tracking modules (UTM) to find out the source of traffic that gets more clicks.
Some Surprising Results
Based on the interviews with some of our clients that used shortened in-brand URLs, here are some surprising outcomes.
URLs click-through increases by 33.8% due to the brand name enclosed in URLs.
SMS deliverability increases by 18.7% because of the 360 SMS domain for link shortening.
Great App, Great Support!The app is integrated with the Salesforce platform and makes it easy to send big group text with surveys, links, and many other things. It's been very useful for our organization. They also provide great support. The team was able to resolve my issues quickly and efficiently.
SABRINA CARDONA
Verified Review, Excerpted from AppExchange
Wrapping up
People tend to remember what they see more frequently.
Using on-brand URLs, you can make every URL easily recognizable and clickable by audiences. This translates into more click-throughs on the URL.
Besides, the use of 360 SMS URL shortening service prevents your messages from landing in spam folders which helps you improve SMS deliverability.
Now that you understand the great significance of on-brand URLs and non-generic link shorteners, you are ready to secure more clicks on every URL you send.
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