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Unleashing the True Potential of Salesforce WhatsApp Integration

In this highly competitive business environment, keeping a connection with customers via their preferred communication channel has never been as vital for survival as it is right today. Of all of these channels, WhatsApp is a runaway favorite and has an astounding 2 billion worldwide active users. Can businesses tap into the power of WhatsApp inside Salesforce, perhaps one of the best CRM platforms in the world? So let’s dive a little deeper into this conversation to uncover what 360 SMS brings to the table for WhatsApp integration in Salesforce and unlock the best of what’s possible with the right tools that cut to the chase.

Does Salesforce Offer a Native WhatsApp Integration?

The straightforward answer is: It’s true, that Salesforce does offer possibilities for Salesforce integration with WhatsApp, however, it is not going to happen natively out of the box. You can build integration between WhatsApp and your Salesforce CRM through third-party solutions. Plus, you can also opt for APIs and pre-built apps on the Salesforce AppExchange. However, the depth and functionality of this integration varies with the tools or applications you use.

Salesforce Digital Engagement is part of Service Cloud (another portion of the Salesforce platform). It’s a great feature that helps firms with Salesforce integration with WhatsApp to handle customer conversations from within Salesforce itself. It allows agents to send and receive WhatsApp messages while leveraging Salesforce’s robust customer data and automation capabilities. However, this feature is best suited for businesses already using Salesforce Service Cloud and may involve additional costs for setup and licensing.

360 SMS for WhatsApp Integration in Salesforce

While Salesforce provides a foundational integration for WhatsApp, firms seeking to maximize their engagement, automate processes, and streamline communication often need a more robust solution. This is where 360 SMS for WhatsApp integration comes into the picture. 360 SMS is a Salesforce-native application designed to extend the platform’s capabilities, delivering advanced features tailored to modern communication needs.

Building on the general capabilities of Salesforce WhatsApp integration, 360 SMS takes communication to the next level by introducing specialized features that empower businesses to achieve measurable results. Let’s explore what businesses can accomplish with 360 SMS for WhatsApp integration with Salesforce:

1. Boost Customer Engagement with Chatbots

Customer engagement has always been a vital part of any business and that’s why no code chatbot is enhancing the way businesses relay their messages to customers. Salesforce WhatsApp integration using 360 SMS offers no-code chatbots. The good news about no-code chatbots is that it empowers businesses to develop and launch sophisticated, automated conversations without the need for technical expertise. Businesses can use no-code technology to respond to customers on the spot, engage customers, and enhance customer satisfaction without spending time and resources.

This gives increased visibility, engagement, and campaign success with efforts coordinated to achieve the best results through communication streamlined for a bigger win.

2. Maximize Efficiency Through Point-and-Click Automation 

What if your team can work on the high-priority tasks and the tirade of repetitive messaging is automated? With point-and-click automation, you can easily do Salesforce integration with WhatsApp through 360 SMS. That’s why businesses find it so easy to set up and send out automated messages like follow-ups, reminders, and promotional messages to your WhatsApp. It’s an easy no-code way to create and schedule automated workflows without any technical experience required.

Point and click automation gives them the ability to ensure timely and consistent customer interactions, without overwhelming sales and support staff. A tool that can automate messages on WhatsApp, besides helping to improve productivity, also builds a smooth and more personalized customer experience. It gives your team the authority to go ahead and get things done without them battling with that trifling automation tag.

3. Expand Your Audience and Drive Engagement at Scale

There is a need for reaching out and engaging in a process in the case of large-scale campaigns that seek to reach millions of customers. With 360 SMS WhatsApp integration with Salesforce, businesses can now reach their customers on even more personal notes, now they can scale their reach on the WhatsApp platform. Bulk Messaging lets businesses send a singular message, be it key announcements, promotions, or updates, to hundreds or millions of customers in one go. It expands the reach and pushes branding up higher with visibility, engagement, and most successful campaigns, removing the friction to coordination and getting maximum out of communication.

4. Enhance Campaign Success with Multi-Channel Strategies

Your Salesforce WhatsApp integration should allow you to target multiple channels to reach customers effectively. Businesses can reach their customers on their preferred channel by using multiple channels along with WhatsApp. In a single campaign, you can be innovative due to multiple channels. Also, you can build interactive campaigns, without having to run separate campaigns for different channels. On the other hand, as you expand brand visibility, and improve the understanding of your customers, engagement, and campaign success rate, you also increase communication efforts and reach.

5. Improve Customer Interactions with AI-Powered Responses

Speed and accuracy are key in the hustle and bustle of customer service. This is why 360 SMS uses AI response suggestions to help agents quickly respond to conversations. This feature provides context-driven replies. Thus, making it possible for your team to respond faster, means better productivity and better customer experience.

Having discussed 360 SMS for WhatsApp integration with Salesforce, we’re now going to talk about some of the most frequent questions businesses ask about this potentially game-changing combination. We have created answers to common questions that should aid you in your knowledge about the process of integration, and how you can implement it within your organization.

Frequently Asked Questions About WhatsApp Integration in Salesforce

To further clarify the potential of Salesforce WhatsApp, here are answers to three commonly asked questions:

1. Can you integrate WhatsApp with CRM?

The answer is yes, you can integrate WhatsApp into the vast majority of CRMs, even Salesforce via integrations with third-party apps like 360 SMS with native functionality as well as via their own API.

2. How to activate the WhatsApp channel in Salesforce?

To simply enable WhatsApp in Salesforce, you can use an app that will work with Salesforce through Salesforce AppExchange, such as 360 SMS.

3. Can we integrate with WhatsApp?

Absolutely! It is possible to integrate WhatsApp with Salesforce by using an app that supports WhatsApp as a channel. 360 SMS is a perfect app that supports 10 channels along with WhatsApp.

Conclusion

Combined, Salesforce and WhatsApp are a powerful duo for businesses seeking to increase customer engagement and reduce operational overhead. Salesforce does provide native support for WhatsApp through Digital Engagement. However, businesses that want advanced features and perfect integration still consider a solution like 360 SMS. 360 SMS Makes it easy and has capabilities like bulk messaging, automation, AI-powered answers, and compliance to give businesses the power to unlock the full potential of the integration of WhatsApp with Salesforce.

From today, 360 SMS can help you transform your WhatsApp strategy with 360 SMS! 

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.