Listen to this article

Does Salesforce Have SMS Messaging? Let’s Explore

In the current world business environment, business communication practices are essential for sustaining and enhancing customer relationships. Since organizations are trying to improve their Salesforce communication with customers, they are searching for new ways to do it. One such communication channel is the Short Message Service (SMS) as a communication tool that has demonstrated the ability to get the Salesforce message to the customer promptly and personably. But, do they ask, does Salesforce, the world’s premier customer relationship management (CRM) solution provider, offer support for SMS? Let us delve deeper into this question and thus, explain in detail how the 360 SMS app enhances the functionality of, especially, the conventional SMS as well as WhatsApp messaging within Salesforce to offer that extra value for businesses.

Does Salesforce Support SMS Messaging?

Salesforce has no inherent support for SMS messaging, although integrating SMS features is made easy by tools like 360 SMS: 360 SMS is a Salesforce application that provides 11 channels along with advanced SMS and WhatsApp to improve communication plans. With 360 SMS, the companies are able to directly send/receive text messages right in the Salesforce environment. This solution provides many advantages for businesses and is therefore the perfect tool for anyone using Salesforce who wants to enhance their communication strategy.

But, I would like to focus, on what role 360 SMS plays in Salesforce messaging. 

The Role of 360 SMS in Salesforce Messaging

Since Salesforce has no direct built-in mechanism for text messaging, the integration of SMS capability is possible with a tool like 360 SMS – an intuitive native Salesforce app designed to help users amplify SMS and Salesforce messaging WhatsApp. Do you know, that in 2021, around 220.5 million WhatsApp business downloads were seen? This shows the importance of WhatsApp for business.

The use of 360 SMS enables organizations to deliver or receive SMS/ WhatsApp directly through Salesforce without an additional application. That is why this solution is useful for businesses focused on all directions of sales and communication, and especially helpful for the Salesforce users who need an accelerator for their messaging.

360 SMS helps businesses cater to both Salesforce messaging along with WhatsApp messaging in Salesforce thus helping businesses reach their customers across different channels.

WhatsApp Salesforce Message: A Valuable Addition

Apart from the basic feature of SMS messaging, there is probably no greater feature in businesses that employ the use of Salesforce messaging WhatsApp. WhatsApp provides businesses opportunities to share media files, group and individual chat, and live communication with clients all over the world. Using 360 SMS allows businesses to not only consolidate all the interactions into one application but also carry out WhatsApp communication via Salesforce.

360 SMS Boosting Business Growth with SMS and WhatsApp Salesforce Message

Improved Customer Experience

It increases customer value since 360 SMS allows the offering of real-time mobile and WA messages. Individual approach is critical, and 360 SMS uses customer data accumulated in the company’s database, Salesforce, to send messages. From simple greetings such as happy birth announcements to product promotions and reminders ever dear clients and customers would be well taken care of.

It also includes AI messaging that automates immediate, contextual replies to consumers’ questions. This feature helps to enhance response time and guarantee customers appropriate and timely communication. Specifically, 360 SMS mixes automation with personalization and artificial intelligence, which means that customers receive the same high-quality experience in every communication channel, which helps create and strengthen trust, increase satisfaction, and, therefore, enhance loyalty.

Increased Engagement

In today’s fast-growing world, one thing is very necessary, which is engagement. Customers have many options on how they want to be reached and companies need to meet them where they are most engaged. The 360 SMS is a multi-channel messaging platform that supports SMS, Salesforce messaging WhatsApp in addition to messaging for the other 8 channels where the customers may be most engaged.

With 360 SMS customers can reach potential customers through SMS and WhatsApp increasing response rates for businesses. As mentioned earlier, clients open and read their SMS usually within minutes of receiving them hence businesses are able to respond faster to their clients. WhatsApp, on the other hand, supports rich media, which allows businesses to engage customers more interactively with images, videos, and documents. The combination of SMS and WhatsApp enables businesses to increase overall engagement by diversifying their communication strategies.

Better Team Efficiency

360 SMS enhances efficiency by enabling seamless integration with Salesforce, allowing users to manage all their SMS and WhatsApp communications directly within the platform. This eliminates the need to toggle between multiple tools, streamlining workflows and saving valuable time for teams.

Moreover, 360 SMS empowers users with no-code chatbots and point-and-click automation. These features automate key tasks like sending follow-up messages, processing inquiries, or scheduling reminders without requiring any coding knowledge. This means businesses can quickly set up automated workflows for routine processes, drastically reducing manual effort and human error, while ensuring timely, consistent communication.

More Sales Opportunities

360 SMS opens up more sales opportunities by enabling businesses to engage with customers across 11 messaging channels, including SMS, WhatsApp, Facebook Messenger, and others. This multi-channel approach ensures that businesses can reach their audience where they are most active, increasing the chances of engagement and conversion.

With automated follow-ups, reminders, and promotions, 360 SMS ensures customers are consistently nurtured throughout their journey. Automated reminders for appointments or follow-ups on leads help sales teams stay on top of every opportunity, ensuring no potential sale slips through the cracks.

360 SMS empowers businesses to convert prospects into loyal customers across multiple channels, driving higher leads and increasing conversion rates.

Additional Questions to Consider

To provide more clarity, let’s address a few additional questions businesses may have when considering messaging solutions in Salesforce:

What Are the Different Types of Messages in Salesforce?

Salesforce allows businesses to send various types of messages, including emails, SMS, and instant messaging through third-party integrations.  Users can use these messages for marketing, customer service, transactional purposes, and more.

Does Salesforce Have Instant Messaging?

Salesforce doesn’t provide instant messaging natively, but businesses can integrate instant messaging tools such as 360 SMS to communicate in real-time within the platform.

How to Setup Messaging in Salesforce?

To set up messaging in Salesforce, businesses need to install third-party apps like 360 SMS. Once installed, users can configure the app to start sending SMS and WhatsApp messages directly from within Salesforce.

Conclusion

In conclusion, as it is seen, the Salesforce messaging through SMS is not natively available thus the businesses have the potential to use 360 SMS to bring in both the affordance of the textual and the practicality of the WhatsApp to the Salesforce. There is clearly a significant influence that will come from the use of SMS and WhatsApp to communicate with customers and increase overall business sales. By harnessing the capability of 360 SMS, any business will be able to maximize the benefits offered by Salesforce and guarantee efficacious and timely customer communication. To maximize Salesforce communication with 360 SMS, drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.